An accessible website will boost your business growth through increased engagement, better conversion rates, and more potential customers.
Sparking engagement among users is crucial for business success. Still, user experience (UX) designers face a unique challenge.
Individuals in their audience have different abilities and disabilities. Each of these affects how visitors navigate their website.
Americans with Disabilities Act (ADA) regulations apply to all businesses that serve the public.
The Growing Need for ADA Compliant Sites
One in every four Americans is living with a disability. With hundreds of millions of potential customers, it’s no surprise that businesses are fighting for their attention.
Inclusive websites and e-commerce sites can help you get a leg up on the competition. They show users that your brand is accessible to all.
How Having an E-Commerce Site That Isn’t Web Accessible Poses a Serious Risk
When it comes to your website, the ADA doesn’t play around. All 50 states adopt guidelines for online accessibility to help ensure that people with disabilities can use websites just as well as able-bodied users.
Websites that aren’t ADA Compliant:
- Prevent disabled people from easily finding your business.
- Risk a lawsuit due to the many ADA violations in your website.
- May result in authorities barring your business from receiving government contracts.
You would probably be disappointed without access to your favorite products or services, so don’t put others in the same position.
Do everything you can to make sure your website is compliant with ADA standards.
Improve Customer Experience via the Internet of Things (IoT)
Better customer experience can lead to more purchases and improved brand reputation.
Website accessibility is an important factor when improving user experience.
A WCAG (Web Content Accessibility Guidelines) 2.0 compliant website will allow all users to enjoy browsing, shopping, or reading your content.
Accessible Website Content Improves SEO-Friendliness on Search Engines
Accessible content and SEO integration should be an integral part of any online marketing strategy.
Search engines — and users — see accessibility as a sign of worthiness.
By implementing accessibility standards and SEO best practices, you can grow brand recognition and streamline user engagement.
The more accessible your site is, the higher you’ll appear on Google. For example, a website with a fully functional accessibility rating of 100/100 will be more likely to appear at the top of Google search results for relevant keywords.
How To Make Your Website ADA Compliant
According to the U.S. Department of Justice, there are 22 ADA Standards for Accessible Design.
But updating a website to comply with the Americans with Disabilities Act doesn’t have to be a long and costly process.
Here are a few simple changes you can make to your website:
- Be sure all content is available via keyboard navigation, not just screen readers.
- Use alt text for images.
- Use structured markup to provide information about the page for screen readers.
- Include a skip navigation link.
- Keep links on your website to a minimum and use only links that are necessary.
Creating an ADA-compliant website can be challenging when you factor in the necessary design changes, new technologies, and unique ad placements.
However, with an array of web development tools on the market today, the process is easier than ever.
Using your favorite content management system (CMS), you can easily embed assistive technologies into your pages to meet ADA compliance standards.
Is Yours an Accessible Website?
From the removal of barriers to web access for disabled people to the many ways in which accessible websites can help your business grow, accessible web design is a no-brainer.
It can help increase page traffic, boost SEO rankings, and improve user experience.
It’s not enough to have a functional e-commerce site — people must be able to view it from anywhere and from any device.
Without web accessibility, businesses lose money and fail to meet the needs of their potential audience.
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