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Blog Outreach also known as Blogger Outreach can be a very effective method of increasing visibility for your products and services. By “reaching out” to influential bloggers willing to review or recommend your products you can reach audiences they have already built.

The fast path to reaching the largest audiences is to
engage groups of influential bloggers for your blogger outreach.

The image below shows the PeerIndex ratings of the top ten bloggers with whom we collaborate.

PeerIndex Top Ten Collaborators
PeerIndex Top Ten Collaborators

TYPES OF BLOG OUTREACH PROGRAMS:

  1. PRODUCT IN EXCHANGE FOR REVIEW: Businesses provide products to select bloggers who agree to write a review. Bloggers are required by the FTC to disclose that they were given the product. The blogger is generally expected to write an honest review that may not be 100% positive. Honest reviews – even when they are not completely positive – are more convincing and compelling and of benefit to businesses. Be sure to choose bloggers who are highly ethical and focus on the positive. If you sell many products it can be beneficial to allow the blogger to select from a range of product choices.
  2. COMPENSATED REVIEWS: A business can offer to pay bloggers for their time. There is no set cost and the value depends on the influence of the blogger, how effectively they promote their content on social media, and how well their blog applies search engine optimization strategies so that their posts get ranked in the search engines. Common rates run from as little as $30 per post to $750 or more on a major blog.
  3. AFFILIATE PROGRAMS: Formal affiliate programs provide a method of tracking sales that originate on the blogger’s site and pay a percentage of actual sales.
  4. INFORMAL COMMISSIONS: A business could offer to pay commissions based on analytics data or information volunteered by new customers. Commissions would not necessarily need to be in the form of currency; they could be discounts towards your products or services or free items.
  5. FAN COVERAGE: Many bloggers focus on recommending what they truly believe in. If they are fans of your product or services they may write about you because they want their readers, friends and family to benefit from what you have to offer. One way to get more blogging fans is to offer them products – which brings us back to #1 above.

BLOG OUTREACH COSTS

The cost of blog outreach can vary from the time invested to identify influential bloggers who can reach your target audience to the cost of products to a set price per post or commission per sale. Costs are totally negotiable.

Agencies or bloggers engaged to provide blog outreach services (identifying and arranging blog posts on your behalf) often receive a percentage of whatever per post fee is charged, typically up to 50% but sometimes more.

HOW TO IDENTIFY INFLUENTIAL BLOGGERS

The best way is to work with someone who already has established relationships with key bloggers who have been recognized for their influence.  Businesses can also learn to use new solutions that enable them to identify influential bloggers themselves.

If you choose to identify bloggers yourself, the specific tools listed below are among those frequently used to determine which bloggers have influence online and more specifically, what topics they have influence in.

Engaging someone who has many followers is not useful to you if those followers are not interested in what you have to offer or the person’s influence does not extend to your niche. For example, if they are influential for fashion but you sell auto parts or gardening supplies you are unlikely to see the results you would get if you engaged someone whose audience is interested in what you sell.

TOOLS for MEASURING SOCIAL MEDIA INFLUENCE:

  1. Klout and Klout list of Influential Social MediaBloggers
  2. BuzzSumo
  3. Klear
  4. Cornell University / Yahoo! Research Twittersphere Study of Elite Twitter Users

MEASURING BLOG REACH:

Additional tools to measure blog traffic, reach and influence beyond those mentioned immediately above.

  1. Alexa
  2. Compete [NOTE: April 2011 Compete traffic for every site checked dropped substantially. It is unknown at the time this was written whether they changed what they are measuring or some source of data was incomplete or most likely Google changed their algorithms and took a major amount of traffic away from blogs.]

AVOID THESE BLOG OUTREACH MISTAKES:

  1. Selecting bloggers who have few readers or little reach across social media.
  2. Bloggers who have few or no collaborators who support their content and online activities.
  3. Choosing blogs that do not reach your target audience.

If you are interested in having bloggers write about your business, products or services contact Gail at GrowMap to discuss a blog outreach program tailored to your needs. You can find out more about Gail’s background on the GrowMap LinkedIn Profile and see some of her most influential collaborators in the list in this post for Small Business Advice.

To see other Services offered by GrowMap see the Hire GrowMap page and the new Small Business Internet Marketing Starter Package.

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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist she mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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Comments

  1. Hi Gail Gardner,

    This is a Great informative share of every bloggers and clients who all unaware of blog outreach services and target the way exactly!

    Keep Share and Care 🙂

    Reply

  3. Nice article Gail! By the way, you said that we should avoid bloggers with low reach (with which I agree) but, do you think it may be profitable to find bloggers who have a good opportunity to grow? To catch people and make relationship before they become big?

    Reply

  4. A great post. I am also thinking to apply this strategy and looking for a good provider. Now after reading this tips I got clear ideas. Thank you so much for sahering.

    Reply

  10. Thank you very much for sharing these useful tools. I want to use them to make my blog.also, I read some of your other articles and those are very useful for me. Please upload your video tutorials as well. it will more help to understand me. Thanks.

    Reply

  11. First of all i want to thank you for sharing such a informative and helping post. This website or plateform is great for blog owners and those who want to bring traffic to their websites. All point are right on target and very helpful. Thanks once again.

    Reply

  12. Thank you for this informative post. I plan to build a web based business soon and I feel blogger outreach can be very useful for me to reach influential bloggers to spread message about my products. I am also learning about the social media measurement tools from your post. Thanks once again 🙂
    Sarika would love you to read ..Boy or Girl? Fun Tests for Predicting GenderMy Profile

    Reply

  13. Hi Infada,

    Businesses can be grown with either your time or your money. Those who don’t have the money have to learn the skills and spend their time doing themselves what those with more money would pay someone else to do.

    Having money can help a business grow much faster. Taking on debt to grow quickly is very expensive and high risk. I do not recommend it. Slow growth is possible over time even with no money. Up until now I have spent time, and no money on ads or boosting posts or paid tools – yet I am so busy I give work to many others.
    Gail Gardner would love you to read ..Richard Branson’s Method To Make More Money By Doing Less WorkMy Profile

    Reply

  14. This post was very helpful. I’d rather to use these tools to make our website ranks. Thanks for sharing.

    Reply

  15. Helpful article. Thank you very much for sharing these useful tools. I want to use them to make my blog How to grow taller better.

    Reply

  16. Thanks for sharing social media influence measuring tools, I used Technorati, Wikio Blog Ranking & Alexa Ranking ..Keep posting..Looking forward for most posts from you !!

    Reply

  17. Thanks Gail for this post, I must say without blog outreach you don’t gonna get enough quality backlinks thats also why it’s so important.

    Reply

  18. Hi,
    I am really helpful from your post.Now-a-days blogging is very important for who wants to run their websites across the world.I think when you post to the you have sincere about you same niche products and make the post very interesting too.

    Reply

  19. I think blog outrech is very important for small business and also big businesses. One of the researches made by big seo company shows us that big companies which have blogs on their websites, reach their customers better. And also, for small businesses, its very important. Becouse, their customers find them from google. And posts are very good for google.

    Thanks for that information and article!

    Reply

  20. Great article and I am searching this type of article to get more knowledge. Also this article is helpful for newly blogger and me.
    Huge thanks for sharing this article.

    Reply

  22. I completely agree with the blog. Blogger outreach is an effective and economical method of marketing. But finding relevant and influential blogger is very important.

    Reply

  23. To my sense blog outreach is very important for both bloggers and small businesses as well to generate traffic to own site. Thank you very much for this useful and helpful post. Social media measurement tools was beyond my knowledge .

    Reply

  25. Informative tips for Blog Outreach Services.blog is always provide a good traffic for your site.I tried to try and do things properly, are a member of an internet forum, written plenty of post, yes, I advertise and that I use affiliate promoting. I use social promoting, however I’m certain not the maximum amount as I ought to or as usually. I’m still engaged on social promoting.
    sandybrown would love you to read ..How to Outsource Web Development ProjectMy Profile

    Reply

  26. this is realy useful article especially for me.. i’ve been trying so many tools for the last 2-3 weeks …i wasn’t getting it ..thanx a lot for this informational post.

    Reply

  27. I use Social Marketing, but I am sure not as much as I should or as often. I am still working on Social Marketing.

    Reply

  31. I agree and do not agree with everything here. If no one helps the person who has just started; how are they to gain any status at all. For instance, I have had gobs of unsolicited, spam traffic. I have written and written some more. I have joined blogs and tried to write great material. Yet getting sufficient, and useful traffic has been hard.

    Sometimes what works for some may not work for others.

    Linda
    Linda Todd would love you to read ..Laughter HealsMy Profile

    Reply

      • Thank you Gail for your response. I was not being critical at all, it just seems that getting the right kind of traffic has been almost impossible for me. I first started writing online in latter 2009 also. Mortgage blog, and several other blogs. Wrote on HubPages, Wizzley, Infobarrel etc. I did make some money but nothing to brag about.

        I have also had 3 other websites. (not successful). Took those down. Did not write much at all in 2013 as I worked contract mortgage lending. Anyway, I have been back with this new website (started January); and here I am still struggling.

        I have tried to do things correctly, have been a member of an online forum, written a lot of post, yes, I advertise and I use affiliate marketing.

        I use Social Marketing, but I am sure not as much as I should or as often. I am still working on Social Marketing.

        Do not know why I am telling you all of this; except that it is very hard to get the traffic you need or has been for me. I am sure I need to comment more on the comment luv sites.

        Thank you again,
        Linda
        Linda Todd would love you to read ..Laughter HealsMy Profile

        Reply

  32. Thanks for this awesome service, I was looking forward for something like that and I have reached here to get it.

    Reply

  33. I think blog outreach is incredibly important for both bloggers and small businesses to bring traffic to your site, but also to network with likeminded people in your cause. Thanks for this very informative post. I wasn’t aware of these social media measurement tools!

    Reply

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