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8 Healthcare SEO Tips to Keep Medical Practices in the Game

February 27, 2018 By Dana Davis 28 Comments

SEO, or search engine optimization, is one of the most important tools required in order to build a successful blog or website today.

Healthcare SEO TipsOptimizing a website for search engines offers a variety of benefits that help to boost online visibility while ultimately increasing the number of page views and visitors you receive each day.

Implementing a few SEO tips when working in the healthcare industry can help to keep medical practices in the game and competing online for visitors and visibility.

Table of Contents

  • Research Trending Topics and Keywords in Your Healthcare Niche
  • Choose Appropriate Page Titles and Headers
  • Share Links to Other Content of Yours in Your Posts
  • Use a CMS That Support SEO Plugins
  • Allow Guests to Contribute Their Posts to Your Website
  • Guest Blog on Another Site
  • Create and Link Your Social Media Accounts
  • Share Relevant and Engaging Updates on Social Media Using Relevant Keywords
    • Dana Davis
    • Latest posts by Dana Davis (see all)

Research Trending Topics and Keywords in Your Healthcare Niche

Research the latest trending topics and most relevant keywords in your niche using tools such as Google Trends and Google Analytics.

Post content and share updates using trending words and phrases to help boost your website’s SEO while also attracting the right audience and demographic.

Choose Appropriate Page Titles and Headers

Always use proper grammar and punctuation when crafting new page and post titles for your website. Avoid using hyphens whenever possible.

  • Create titles based on the most significant topic covered in each piece you share.
  • Research the keywords you want to use in your title to compare popularity and the current trend of the search.

Optimize each of your post’s titles each time you create and update.

Share Links to Other Content of Yours in Your Posts

Sharing links to other posts you have on your website or blog with each new update is a way to boost SEO. It also increases page views from visitors who are actively browsing.

Including links to other content on your site with each new post is a quick way to create a sitemap. A sitemap helps search engine bots to virtually “crawl” your website much easier and in less time.

Use a CMS That Support SEO Plugins

Use a content management system (CMS) such as WordPress that allows you to install SEO-related plugins.

With the right SEO plugins and a CMS such as WordPress, always guarantee that each piece of content you publish is fully optimized for all search engines.

  • Implement tags, meta tags, and other keywords for each page
  • Use your choice of SEO plugins and CMS

If you are unsure of how to go about implementing CMS such as WordPress and want an optimized healthcare website, consider hiring a professional web design company.

Using an advanced CMS is highly recommended for optimal tools to manage and improve SEO and content management.

Allow Guests to Contribute Their Posts to Your Website

Allow other medical practitioners and professionals to contribute guest posts to your blog. They are likely to share a link to your website using their social media profiles or official websites and blogs, boosting your SEO.

The more interaction you gain from other websites, the higher up your website will appear within the first pages of search results.

Guest Blog on Another Site

Connect with other medical professionals in your field to inquire about guest-blogging on their websites or social media pages. In exchange, offer them a spot on your blog or within the next update you publish on social media.

When you share your posts on other professional pages or websites, you increase your credibility while building a positive, professional relationship for yourself in the medical field online.

The more your website’s link and optimized headlines appear on other websites, the better your search engine ranking.

Create and Link Your Social Media Accounts

Creating social media accounts is necessary for most professionals and companies to survive and thrive today.

Having a social media page specifically for your medical practice or its blog is a way to connect with potential patients. Social media also boosts your website’s SEO with each update you share.

Updating social media pages consistently is key to generating more followers while keeping loyal users genuinely interested in what you have to say.

  • Cross-post your updates using multiple social media platforms such as Facebook, Instagram, LinkedIn, and Twitter.
  • Choose the top keywords in your medical niche to grab the attention of new potential followers.

Create a posting schedule to prevent your followers from becoming bored or disinterested in your content.

Share Relevant and Engaging Updates on Social Media Using Relevant Keywords

Share relevant and engaging updates in your field of medicine on social media. Be sure to use relevant keywords in the title of the post you link.

Also include your selected keyword in the update you share on social media itself.  This link explains how to choose keywords.

Social media is a great tool to quickly boost your website’s overall search engine optimization organically.

The more optimized your website and online presence is, the easier it becomes to reach potential patients and clients in any field or industry.

Implementing the right SEO tips and tricks can help you to quickly boost your medical practice’s overall ranking in both local and international search results across top engines today such as Google, Yahoo!, and Bing.

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.
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Filed Under: SEO / Google / Organic Traffic, Small Business Advice, Social Media Networking SMM Tagged With: healthcare, SEO / Google / Organic Traffic, seo tips

Comments

  1. Jade Copper says

    September 16, 2020 at 4:51 am

    Hi Davis!
    Excellent Infromation About SEO, Positive site, where did u come up with the information on this posting? I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.

    Reply
  2. Gurlal singh says

    June 3, 2020 at 10:30 am

    All the points are very informative. I learnt the new thing is “Create and Link Your Social Media Accounts”, and other points also will help me. Thanks very much for sharing.
    Gurlal singh would love you to read ..ARE ENERGY DRINKS BAD FOR YOUMy Profile

    Reply
  3. M Mahmood.com says

    December 11, 2019 at 8:40 am

    Thanks, Davis!

    If this tips of SEO for the medical blogs then it’s ok but if it is for those who have a clinic or a physical address to serve then instead of focusing on SEO, they should focus on local SEO.

    M Mahmood.com would love you to read ..Local SEO: Definitive Guide for Local BusinessesMy Profile

    Reply
  4. John says

    September 12, 2019 at 2:36 am

    Thank you for a helpful post. This will help our medical professionals to have a wider knowledge about SEO. There are really no exceptions on blogging, this is the biggest trend today. Thank you for sharing your useful tips.
    John would love you to read ..Travel Nurse StaffingMy Profile

    Reply
  5. okpara francis says

    June 2, 2019 at 4:47 pm

    This is very insightful. SEO is a major part of online visibility. Thank you.

    Reply
  6. Camila says

    September 19, 2018 at 2:57 am

    This makes me wonder where the medical industry is headed because most physicians I speak with don’t understand SEO, nor do they have time to work on their web presence. Thanks for sharing.
    Camila would love you to read ..Web Design Packages for Plastic Surgery Industries in Different MarketsMy Profile

    Reply
  7. Betty Wilcher says

    June 29, 2018 at 1:20 am

    Hello Davis……

    Thanks for sharing very useful tips, i got so much information through your article, keep doing good work.

    Reply
  8. Josim Uddin says

    June 28, 2018 at 6:59 am

    This is my first visit to your site. I am new to SEO.
    Thanks a lot for sharing the valuable post.

    Reply
  9. Amy Jackson says

    June 14, 2018 at 5:28 am

    Regards to all,
    I am an SEO executive, and I read this site on regular basis, every time I found really valuable content, This article is also superb and we are currently working on #Healthcare products, So for sure, I will obey this article as a reference for my project.
    Thanks for sharing such a beautiful and valuable article.

    Reply
  10. Alex Kevin says

    May 25, 2018 at 2:01 am

    Nowadays all doctors want to be online and want to be on top, a very useful information for SEO experts to rank medical websites, thanks, Davis!

    Reply
  11. Murtaza Shahid says

    March 13, 2018 at 4:58 pm

    Hi there!
    Great post, very informative, taught me a lot.

    Your readers might be interested in knowing What Does A Perfect Blog Post Look Like? An Info-graphic Approach

    Regards.

    Reply
  12. rad says

    March 13, 2018 at 5:48 am

    I am looking some topic that you share SEO tips. thank you for sharing information
    your good topic helpful to all SEO learner

    Reply
  13. Abhinav says

    March 12, 2018 at 12:34 am

    Good work.
    SEO is now spreading itself with huge competition to top SERP. On-page SEO with relevant keywords Title, Meta Description and URL make s your website to rank on the search page.

    Reply
  14. Murtaza Shahid says

    March 10, 2018 at 10:01 am

    Great article, cleared many of my mis-conceptions regarding SEO in 2018.
    I also wrote something about SEO in 2018. I thought you might want to have a look at it.
    How have SEO practices changed online business?

    Your readers will love it for sure.

    Regards

    Reply
  15. apkBazaar says

    March 9, 2018 at 11:20 am

    This would really help improve better search rankings. As always link building helps improve domain authority as well as page authority. However content always does matter.
    Thanks for sharing

    Reply
  16. Ajay says

    March 9, 2018 at 1:07 am

    Thank you very much for sharing these useful SEO tips. It really helps me.
    SEO can help your business grow and meet the business objectives. Users trust search engines and having a presence in the top positions for the website’s trust. So, SEO is very important.

    Reply
  17. Ukeme Jonah says

    March 8, 2018 at 11:44 am

    Thanks for sharing this info Dana. Will apply some of the tips. I am putting together an SEO team and would do well to share discuss some of these ideas with the team and see what is possible

    Reply
  18. Agaram says

    March 6, 2018 at 3:48 am

    Thank you for sharing such a useful information. I came to know many new information about SEO after reading this post.

    Reply
  19. raja says

    March 5, 2018 at 4:39 am

    Hi Davis, Thank you for sharing this blog. From Last past days, i m started learning SEO and your blog helps me a lot…We are The Best SEO and Web Developing company in Bangalore…Read More…http://gsearch.co.in/

    Reply
  20. Vikas Sharma says

    March 3, 2018 at 9:56 pm

    Hi Davis,

    I am new In The SEO field. This post will be really helpful for me.

    Thank uh so much for sharing.
    Vikas Sharma would love you to read ..10 Cool Ways to Promote Your Youtube Channel Free and Get More SubscribersMy Profile

    Reply
  21. Chandana Talukdar says

    March 2, 2018 at 6:44 am

    Hii..

    I have just started a blog and it made me easier to learn SEO.

    I really love the way you presented this post. Thank you very much.
    Chandana Talukdar would love you to read ..GSRTC Recruitment 2018; Conductor & Driver [2930 Posts] Notification; Apply OnlineMy Profile

    Reply
  22. Akash Choudary says

    March 2, 2018 at 12:22 am

    Clear Points. Creating a good social media media presence is very important for any business. There are many social platforms like Facebook, Whatsapp, Twitter, Instagram, etc to promote your business. Also social media promotion will fetch you the results more quicker than the other methods. Another good method would be guest blogging, this will certainly let people know about your business more and also increases your online presence. Thanks for sharing.

    Reply
  23. belltechnology says

    March 1, 2018 at 3:43 am

    Hi Davis, Thank you for sharing this blog. From Last past days, i m started learning SEO and your blog helps me a lot.
    Thank you once again…!
    Keep writing always.

    Reply
  24. Brain says

    February 28, 2018 at 1:13 pm

    Hi Davis,
    This is great information. We are now working on creating a blog and stuggling on fully understanding SEO.
    Thanks again for the tips

    Reply
  25. Jina says

    February 28, 2018 at 10:47 am

    you are genius Dana Davis, absolutely important article you wrote and brilliant word suites you. Actually it defines some character that how much i like your articles. Keep writing always.

    Reply
  26. Akshat says

    February 28, 2018 at 5:12 am

    Is building links through commenting dead in 2018? Also what about building backlinks through social bookmarking and directory submission?

    Reply
    • Gail Gardner says

      February 28, 2018 at 6:55 pm

      Most comments are nofollow by default, so those at least probably aren’t very beneficial. But some still do commenting so they must believe it helps.
      Gail Gardner would love you to read ..Lyft and Uber Are the Worst Ways to Fund Your StartupMy Profile

      Reply
  27. Aparna says

    February 28, 2018 at 3:33 am

    Hey Davis,
    Thanks for sharing this post.
    This is really informative and gives knowledge .

    Reply

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