First, I’d like to introduce myself: I am Gregory Smith, I’m a professional Search Engine Generalist, my hobbies are playing with Search Engines taking them apart, putting them back together and such. I love Optimizing Websites for people who use search engines. I consider myself one of the most passionate SEOs in the industry. I appreciate all of you taking the time to read my post thoroughly. I am going to provide some excellent information and give each of you some in depth Guest Posting Secrets, while at the same time using a fishing metaphor.
How To Benefit From Guest Posting
Establishing your marketing audience has now become “at an all time high” more difficult. In complete understanding of the recent Google Penguin and Panda updates, along with the more than complex “Social Media landscape” is causing the marketing world to literally drown in a two-feet deep swimming pool of it’s own sweat.
This causes the overall quality (value) of clients that currently interact with (you) your site or blog to raise drastically, through the roof.
What better way of interacting with clients and at the same time focusing on brand quality and “getting your name or brand to go viral” than guest posting? – Gregory Smith
When guest posting is done correctly, there are unbelievable opportunities and enough reason to do this NOW, than ever (months) before. I’ve decided to release some deep dark “guest posting” secrets to some of you other professional bloggers with the hopes of others reaping the same benefit as I have.
“When brain storming on the topic at hand, I begin by asking myself: who are some of the most successful (industry leaders) within my niche?”
You know the ones I’m talking about – the ones who’ve gotten their reputation online, as if they’re the next “big star” within the world of web and technology! The ones we’ve all paid attention to and followed their recommendations, only to not get even a “small %” of the same results as they receive. The ones who have their pretty pic posted all over every blog you visit or those who flood Social Media with their tips and tricks! When quietly brain storming to myself, on the topic of what sites I should target, these type of marketers are a big % of the ones I wish to “piggy back” from 
“When it comes to choosing the absolute best websites to guest post on, you really need to focus on those related to YOUR own niche.” – Gregory Smith
Keep in mind, going outside of your niche won’t do you much good.
Going outside your niche is like trying to sell fish food to a whale, the two just don’t make a great fit. And as much as I hate talking about Penguins and Pandas, Google has recently started penalizing bloggers who guest post in irrelevant niche’s.
Focus your attention toward your industry leaders, sites that are of very high quality and high standards. The most important thing to me when being a guest on someone else’s site is to make sure that the sites I pitch to maintains the following, in the correct order:
- A blog that is in the same niche as my blog.
- Search out my industry leaders.
- Double Check and make sure their blog is of quality and meets my standards.
- Look for a high Page Rank (PR).
- Look for the highest possible Domain Authority (DA).
- Look for the highest possible Page Authority (PA).
- Take some time to scan through their blog / site to get a good understanding of them and their content.
- Check their Social Share Buttons to make sure they get a lot of shares (make sure it’s a high traffic blog).
Let’s Go Fishin – Shall We?
Now that you have your tackle box and know what to look for, let’s pack our bags and get out there on the long, scary journey of catching these BIG fish! To catch the biggest fish possible, you need to go where they are. The (tool) rod and reel I prefer using is called Tweet Deck. Tweet Deck is just one of a million fishing rods, you can use, whatever works best for you, is what you should use.
Along with Tweet Deck, I use another neat little technology called Email, and when I use the two together I set up Tweet Deck to gain the most benefit from it. To gain optimal benefit, I add my big fish (industry leaders) to my Tweet Deck dashboard and receive notifications each time one of them Tweets.
How To Benefit From Guest Posting Through Twidder
Tweet Deck offers one of the most valuable platforms when it comes to networking. Building a relationship with industry leaders is simple when you learn to leverage your networking power through Twitter. I think it’s a true statement: all marketers love retweets! Use Tweet Deck to chat with industry leaders through the power of Tweets! The more the web continues to grow, the more that Social Media will become a more popular factor and implementation. Social Media was once a benefit, but if I’m not mistaken, Social Media has become an obligation factor in the world of bloggers – the world as we see it.
It’s always best to attract the attention of an industry leader before pitching them a guest post (recore building). Personally I hate to have to submit a guest post on a site submission form, before speaking with the site admin, not really knowing whether or not they need me or would appreciate my being a guest on their site. As a marketer, it’s natural for me to want to feel wanted. As a human, it’s also natural for you and I to always want what we don’t have. This is very true in every single aspect of our lives. As soon as you obtain something, you lose appreciation for it, and then begin to want something else.
I like contacting people via Twitter, asking them if they’d accept me as a guest. I’m not sure if those I’ve pitched feel somewhat obligated to say yes, because it’s a public request, but I’ve had pretty good luck using Twitter (Tweet Deck) as a guest posting fishing hole. Once they approve you via Twitter, they’ll normally give you their email and you should email them right away. Of course email is always the best source – or direct contact. Seeking out to the sites of your niche leaders is the best way to grab someone’s email. (Most everyone provides their email somewhere on their website.) I hope that by now you’ll know what to do once you find it.
What I’ve Done In The Past Few Days
@GregrySmith which site of mine? feel free to email seosmarty AT gmail
— Ann Smarty (@seosmarty) June 25, 2012
@GregrySmith email me at jcooper@pointblankseo
— Jon Cooper (@PointBlankSEO) June 19, 2012
Pitching Guest Posts is very similar to going fishing. Sometimes you’ll catch the big one, but you’ll normally fail several times prior to getting the big one reeled in. I have to admit, it’s always a lot of fun either way though. Not to mention all the added benefits networking has on your days of not reaching your set out goals.
@GregrySmith That’s be great, Gregry. When shall we set it up?
— karonthackston (@karonthackston) June 19, 2012
I currently have four huge guest posts awaiting to be published, though I’ll link you to some of the ones above to show you how you too can put thy worm into the fishes’ mouth.
@GregrySmith sorry, SER doesn’t do guest posts. We are selfish.
— Barry Schwartz (@rustybrick) June 19, 2012
Assuming that everyone will say yes to your request is not a great idea. Even I’ve been disapproved for posts I’ve submitted. When this occurs, it’s always best to keep your ego out of the way and think back to the old saying; what don’t kill you – makes you stronger. Ask the site admin if it’ll be ok for you to keep trying until you provide a post that is approved.
Stay very consistent and do not give up, continue to guest post, set forth a goal and make sure you guest post on a schedule – 10 guest post in 10 days, etc. . .
Optimizing Your Guest Post To Rank In Search Engines
Other that gaining a killer quality backlink and getting my name to go Viral, How do I gain exposure from Guest Posting, such as that of Search Engines, etc….
I’m so glad you guys decided to ask me this question, I didn’t see it coming. Sure, I can answer this one = in fact I’m very familiar with this area of expertise. As an SEO, optimizing my Guest Post was one of my biggest concerns in the beginning. It’s actually very easy to optimize your Guest Post and there are many different ways to do this, though it’s absolutely best to optimize, using all opportunities you possibly can.
What Opportunities Do I Have?
- Some of the opportunities you have as far as optimizing your Guest Post are some of the following:
- Google Authorship Markup
- SEO Optimization
- SEO Copywriting
- Personality Optimization
- Internal Linking Architecture
As an SEO, I optimize everything, for everything. It’s certainly paid off. Without optimizing your site and maintaining a professional site architecture, it makes it 100% more difficult on anyone, no matter what you’re doing.
Guest Posting Secrets – For Maximum Exposure
When optimizing your Guest Post however, it’s always a great idea to optimize the site you post on so that you are labeled as the Author of that post. Unless you have optimized the post properly, the site Admin will be labeled as the Author. The most professional, easiest way to do this is by implementing Google Authorship Markup. I’m not going to delve very deeply into this right this moment, though I have provided a link for you that offers a great tutorial that you can follow step by step.
As per Optimizing your Guest Post professionally, all you need to do is setup the Yoast, WordPress SEO plugin and follow all the guide lines. Optimize your Guest Post the way you’d optimize your regular post. When writing these Guest Posts, it’s perfectly fine for you to forget all about the Keyword Density %. You do need to be concerned with optimizing your post using your main keyword, though the overall density isn’t important. Your Guest Post should have an awesome look and feel and be written very professionally. The more text, the better. Longer post will normally rank higher in search engines than a shorter post.
SEO Copywriting
I recently completed an Interview with SEO Copywriting legend, Karon Thackston and it is posted on the RxSEO – SEO Blog. Take a good look at it, and follow the guidelines and your Copywriting efforts should be just fine
What is Personality Optimization?
Personality Optimization a a form of Content Optimization and also a term I’m working to coin. When you write, whether it be an email or a Guest Post, optimize your content to make sure it oozes with YOUR personality. Personality Optimization is what attracts us to writers. Optimize yours!
Internal Linking Structure and the overall site Architecture is extremely important, when Optimizing your Guest Post and making sure you have a great Internal Linking Structure. All you need to do is tell the site Admin to be sure to link that page to her home page and any related pages. Internal Linking Structure is essentially making sure that your visitors as well as search engines can navigate throughout your site with no problem.
Make sure you add your HTML link and personal information after you write your Guest Post. To do this, first take notice of the following Screen Shot:
The image above is an image that shows you where to go to add your Author Bio. Your Author Bio will show up , below your Guest Post on whatever site you choose to post one on. Having the most professional looking Author Bio possible will work in your advantage.
[Note from GrowMap: Your author bio may or may not be visible depending on what theme and plugins that blog chooses to run.]
That should about do it, I do not think I’m missing anything. I hope you follow the advise I’m laid out for you. If you have enjoyed my post and would like to learn more about me (Gregory Smith) then please follow my SearchSimplicity blog and RxSEO.net.
I’m happy to answer any of your SEO questions in the Comments section, Below . . .
Gregory Smith
Latest posts by Gregory Smith (see all)
- Guest Posting Secrets – For Maximum Exposure - July 19, 2013
you share this beautiful inform Aston of the amazing tips about guest posting. I was amazed to read about ‘Personality Optimization’, I was not at all aware of this term. After reading the post, I got a new term to ponder over. Thanks for the share.
Raaj would love you to read ..Blog Post Title
Guest posting is coming in pattern now a days and its gives a decent positioning impacts on our site. In Guest posting we send a solicitation to some different bloggers to post our substance on his web journal. In the event that he acknowledge our solicitation, our substance is presented on the visitor blog.
its good information how to change SEO Thanks sharing and please till more in the future
Guest Posting is a maximum best way to get better ranking of a search engine, I really do 2,3 posts for one keyword, I will always on top, Guest post concept is best for me , i really appreciate that one 🙂
Aisha would love you to read ..IDM 6.24 Full Crack plus Serial Number 2015 Free Download
Gregory, wonderful write up on guest posting. I like the inclusion of Page Authority and Domain Authority as metrics to be examined. Many times, we only hear of Pagerank. thanks
It’s interesting to see how SEO changes. Page Rank is losing its significance, and the social graph is going north. I see G+ playing a very dominant role in SEO in the future.
Guest posting is coming in trend now a days and its gives a good ranking effects on our website. In guest posting we send a request to some other bloggers to post our content on his blog. If he accept our request, our content is posted to the guest blog. Now a days government website design companies are also using guest posting functionality in their website.
What a great post. Thanks for taking the time to write such an in depth review of what guest posting is all about. I have learned a lot from this article and am sure it will help me in my efforts to market my website.
Exposure to g+ will actually make every thing set right when talking about guest posting !
harshi would love you to read ..[Root/Unroot] Samsung Beam | Galaxy I8530 | Simple
Wow, what a detailed post on Guest blogging?
I knew the benefits of guest bogging and so I continue to contribute my worth guest posts on same niche blogs.
I too use the SEO by yoast plugin and do interlinking.
But am not using Tweet Deck, will use it soon.
I learned a lot with this post, thanks for sharing it 🙂
Nirmala would love you to read ..Job opportunities for students to earn money online
Many prefer Hootsuite over Tweetdeck; either will work. See Twitter Tools for Managing Multiple Twitter Accounts.
Wonderful information on Guest post and In last Video of Matt Cutt also speak about Guest post on blogging Recent on news also on Techcruch.com is also penalized Due to many Guest post .. is it true ??
Yes it is one of the most powerful action for increasing he ranking in S.E.O. techniques. It helps the user to post their content on another users blog or site. It helps to the both users as well as blog.
chicago tow would love you to read ..Is it going to rain, is it going to rain?
In your infographic it shows press releases to be more reliable, but you didn’t discuss in the article. I’m interested to know your thoughts on how they’d become more reliable.
Gregory Smith, can you suggest me about my keyword ranking is going to down. Whereas my website content is fresh and i always change description in every site.
I haven’t seen anyone to go in such detail on the guest posting topic! Thank you very much, took note of lots of things. I’m particularly interested in personality optimization.
How I will know my Guest author is not cheating or the article is unique?
Shamim would love you to read ..How to unlock Huawei modem step by step guide
Thanks for sharing such an informative post Gregory. People do guest posting but they are not aware of how to do it in the most profitable manner; I am sure your post will be a helpful guide for many.
marytlou would love you to read ..Top Toxic Foods Your Pet Should Avoid
Excellent article and would be of great use to me as an emerging blogger. Grateful to you!
Mathivanan would love you to read ..Risks In Using Smartphones And Data Privacy
Excellent article and would definitely be of great use to my blogging. As an emerging blogger I am ever grateful to you.
Mathivanan would love you to read ..Risks In Using Smartphones And Data Privacy
fruitful content for backlink building in off-page optimization strategy
This is a wonderful guest posting. I wish more and more information get the your blog to be an effective knowledge. Thanks for sharing it.
http://packersandmoversbangalore.5thin.com/
Rajendra would love you to read ..Packers and Movers Bangalore, Top 5 Packers and Movers in Bangalore List – 5thin.com
These are some of the amazing tips about guest posting. I was amazed to read about ‘Personality Optimization’, I was not at all aware with this term. After reading the post, I got a new term to ponder over. Thanks for the share.
Nice information Gregory about guest posting. Really it is fantastic way to get high quality backlink and generate traffic. I just love guest posting. By the way all topics covered here are interesting. Thanks
Firdaus would love you to read ..Free SEO Video Tutorials In Hindi Language
Thanks for sharing these tips, DA is more considerable these days because Google is not updating page Rank, so Bloggers prefer Domain authority to judge the quality of a blog.
Nice post.
Ryan makes some great points in his comments as well.
It all comes down to this; guest posting on leading blogs in your niche gain you valuable, if not priceless exposure. Most markets are all too focused on the coveted backlink, often ignoring the beauty of this exposure.
This is a myopic, and short sighted view. Sure, great SEO is important, but isn’t it even more important to position your content in front of a well targeted audience, sand in effect be recommended by the blog owner who’s you’re guest posting on?
Damned right it is! Yes, SEO will get you a wider audience and more exposure, but never a recommendation. That’s worth its weight in gold. I’ve had the fortune to land many guest posts on leading blogs, and on not one of them was I ever left wishing I’d spent the time hiring a link building contractor.
One more thing, make sure your guest posts are your absolute best stuff. Don’t save that for your own blog. Most likely, the blog you’re guest posting on has a much larger, more engaged audience. They deserve to see your best. After all, it’s your introduction to them, and you only get one chance to make that first impression.
Steve Faber would love you to read ..Increase Website Conversion Rate – What Major Brands Know That You Don’t
Great article! I was looking for detailed information about guest posting and I’m glad that I came across your post. The link for Google Authorship Markup tutorial you’ve shared, though, as well as the other links leading to rxseo.net pages are broken when I clicked on them.
Nevertheless, I enjoyed reading your article as it provides me in-depth information about guest posting. Thanks for sharing!
Hi James,
This was a post I had to resurrect after a server crash. We tried to repair all the links, but must have missed some. Thanks for letting me know. I’ll go fix them.
Thank you for sharing this post, I will definitely consider it next time I’m guest posting. I especially appreciate the information about how you use Twitter to build relationship in order to request a guest post opportunity.
Jennifer would love you to read ..16 Current Email Marketing Tactics
Nice post lot of helpful material and I have learned something that I have never heard of before “personality optimization” got to love this term, but how do you really optimize your self? do you develop some kind of a signature? I will appreciate a feedback thx.
Hello Gregory first of all i will say that i am happy to see your passion about SEO and its your hobby. your article is so good. Every point is nice and I hope this is very useful secret for me and now i will try to write Guest posting according to your method. Thanks Gregory for sharing such article with us.
What does “rel=author will b trending next year actually mean ?? ! ” i have a great doubt over this !
harshi would love you to read ..Root & UnRoot | Samsung Galaxy Young | GT-S6310/GT-S6312 | Easy Guide
Hi Gregory Smith
Thanks for sharing these tips, DA is more considerable these days because Google is not updating page Rank, so Bloggers prefer Domain authority to judge the quality of a blog.
Guest Posting is the most important technique to get more traffic and seo benefits. The secrets you have shared are really helpful to enhance its exposure. It can be a good thing or a bad thing depending though on the comments and if you take the time to be real and not just say Hey great post. Thank you for taking the time though to do this it was very valuable.
Guest Posting is the most important technique to get more traffic and seo benefits. The secrets you have shared are really helpful to enhance its exposure. Thanks!
hey great article over guest posting simply get to know about the valuable thoughts…as being a newbie in this field..these things will be surely gonna help me a lott…thanks for sharing such a valuable and informative article….
keep posting
Thanks
Hi there Gregory, thks for sharing. There is a lot of info here! Will bookmark this post as it will help me a lot!
Gregory, how important is the site’s Google ranking on which you guest post? If its the same is that okay or do you always recommed aiming higher? And how about contributors on your own blog? I definately see the value of the shares! It amazes me when I get requests from folks who want to guest blog on my site and never once left a comment. How do they know the feel of the blog or my readers? I prefer searching people out for guest posting on my own.
Lisa would love you to read ..A Blogger Named Mayura – Who Is He And Where Is Sri Lanka?
You have mentioned a good point that all those sites are penalized that have links from out of niche. All search engines love relevancy.
hey Gregory
guest posting in itself is a lot of work to do…
first of all, you need to ensure the author accepts guest posts
then you need to read the guidelines
browse through the latest 5-7 posts/articles to get a feel of the type of content is the most appreciated by the audience
get to know the audience better by reading the comments posted on latest articles
preparing your pitch, and emailing blog owners before writing your first word/article title
writing the post itself, editing it, then submitting
waiting for it to be approved, then promoting it
I’ve spent about 2-3 hours for one article, and used to do 30 guest posts a month
I now get the same amount of targeted traffic (and personally prefer to do) via blog commenting…
If you have the skills and required time, you could make both work into your favor 🙂
Hope it helps?
Informative post about guest blogging secrets ! I was looking for some tips about this topic and finally, I found it. Honestly, I didn’t know that Page Authority and Domain Authority play such an important role like that.
Keep up the good work, Gregory !
Tommy Nguyen would love you to read ..Killer Article-Proof SEO Techniques
All the points are good specially how to benifite from guest post
Thank you Gregory for sharing such wonderful tips. I will follow your blog on other sites too..
Lalitha would love you to read ..HTC One MINI SmartPhone Specifications and Review
Guest posting increase your web popularity and also gives you some link juice for your own site.
After reading the article I’m feeling the way of Guest Posting is the one essential thing to be considered. I liked it thanks (Gregory) for sharing such a great thing with us.
There’s a lot of great advice and guidance here, thanks for sharing all of this! I am a fan of guest blog posts and I try to add a guest post on a weekly basis as part of my link-building strategy. However, I’m starting to wonder when the love affair with guests blogs will end and will the big G reduce the benefit of a link from such posts?
Thanks for sharing these information. Thanks for providing the Guest Posting Secrets.
I like it.
Guest Blogging is the best way ever to get backlinks and exposure thanks for sharing your tips to get the most out of it really powerfull post
have a cool day 😀
yes, Guest Posting Can be off great significance, and push your marketing efforts beyond your thinking. A great strategy it proves to be, and also you get more authority on your homepage by doing it.
myles would love you to read ..6 [Best] Android Phones with Good Battery Life
this is interesting. Although will PR and DA really continue to increase as a ranking factor? So many people are indoctrinated to PR.
adele would love you to read ..Raspberry Ketone Diet Reviews
This is useful information, learn a lot in here.
Thanks for sharing good information, keep up the good work!
Thank you for the post. Never thought to SEO Boost the post i have written. I only did it for my SEO purpous. But like you mention, this way i get more visibility, which is end of the day the idea behind the guest blogging. Thanks
You have discussed about domain authority and Page authority. This is an informative post. It helped me a lot in improving things.
Great Tips Gregory ! Am glad to see you here …I visit your blog often and get to learn a lot from your posts ! There’s no doubt that one can benefit a lot by posting guest articles on High PR blogs but didn’t know that DA,PA counts as well as the PR.
Regards,
pramod
Gregory, wonderful write up on guest posting. I like the inclusion of Page Authority and Domain Authority as metrics to be examined. Many times, we only hear of Pagerank.
Frank Cern would love you to read ..Evernote 5 Beta Overview