Blogging, social media, local SEO: how is a small business to know what is most critical to them?
Get a free consultation on brand strategy priorities to find out
what is most important for you and your business.
The specific services below are offered, starting with what all small businesses should be making their priority.
Content written, published, and promoted by Gail personally. Also blog outreach and social media promotion of all content. Find out more about our writers and influencers at http://InfluentialWriters.com.
Influencer Content Promotion / Social Media Promotion
Launching a case study, white paper, SlideShare, video, infographic or landing page? Gail can manage your project or connect you with as many influencers as you need.
Your existing customers should be your top priority. Not Google. Not more traffic. Not sales from new customers. Find out how to make your existing customers more loyal so they actively recommend you. Free consultation to determine your needs and how to proceed.
Marketing System / List Building / Lead Generation
BEFORE you do any content marketing or social media campaigns, you need to have a lead capture system in place and you need to be sending your customers and potential customers what they want instead of what most are doing. Find out what that is specific to your business. Free consultation to determine your needs and how to proceed.
Write and Set Up Autoresponder Series
What you send your new subscribers is critical – and in many cases we have been doing this all wrong. We need to offer multiple incentives and only send what they REALLY want: something VERY short with a link to additional information. Every message must be branded and link to an appropriate landing page on your site. Often these series utilize pillar content, so pricing is dependent upon how many pages you already have and how many new pages need to be created.
Video is the most compelling way to reach your target audience – and absolutely essential with the growth of mobile smart devices. Video does not have to be expensive, but it does have to be done well.
You must grab the viewers attention immediately. (No long lead-ins! Have you noticed even TV shows put the leader well into the episodes now?)
Have your videos evaluated for effectiveness or have the team of Gail Gardner and Julie Weishaar of NewHorizons123.com customize inexpensive videos for you.
Even if you use royalty-free images your site could be taken down due to a copyright infringement claim because those sites allow others to upload images that may not be theirs.
If you use your own custom images you remove that risk. Concepts by Gail created by Julie Weishaar of NewHorizons123.com. See Julie’s custom images page for pricing.
Increasing Referrals and Recommendations
The most effective way to drive conversions is through referrals. You must make yourself easy to recommend. See the tips and videos in How to Get Recommended: Recommendations ARE WHAT WORKS.
Nothing gets you hired or makes you a trusted seller like strong referrals! It is critical that you do this correctly. Review of your existing materials and assistance optimizing. $100
Blog Outreach Management / Content Marketing
How to create interlinked pillar content on multiple domains so that it ranks in Google Search. Also how to use social media to share this evergreen, pillar content when your potential buyers are most interested.
Why Having a Brand Evangelist Increases Conversions, Customer Satisfaction and Profits – and how to locate social media savvy bloggers who love your brand.
We can teach you how to do your own research – or do it for you. Price dependent upon scope of project.
Do you really need your own blog or should you get content published on established sites? Should you install it or have someone else do it? Which platform should you learn?
Do you want training in how to use WordPress? Or Blog Outreach Management? Ask me. Free consultation to determine your needs and how to proceed.
Local Search Optimization
Google Thinks Local Search is Important. Why You Should Too – and What to Do About It. How to get FREE listings in all the major directories including Google Plus Local (formerly Google Maps / Google Places). Make sure your business shows up on every GPS, cell phone, PC and tablet. Local Search Directory Listing Services.
Pinterest Best Practices for Small Business
Two bloggers I mentored get 30-50,000 visitors a month from Pinterest. Many businesses use it to drive sales. Hire us to set up your account, provide your pinning strategy, create boards to get you started and teach you specifically what and how to pin to drive traffic and sales. $100
Small Business Strategy Online and Off
Local search, social media, traditional advertising, TV, radio, list building, email marketing. Which will bring results fastest with the lowest investment of time and money – for YOU?
When you’re not sure where to start and what to make your priority, I can help. Broad experience across ecommerce and traditional business. Unlimited consultations by Skype, email and phone. $570 for one calendar year.
Social Media Marketing
How to decide which social networks are most important to you. The most important factor in success is a consistent username. How to choose and easily claim your username across all platforms.
What to share and how to share it specific to each platform. IMPORTANT: use the same username everywhere! Free no-obligation consultation to determine what social networks are best and how to proceed.
Twitter Best Practices: How to Use Twitter
Why Twitter is one of the four most important social networks. What to use it for and how to get the most out of the time spent there.
Hire us to set up and optimize your profile, identify who you should follow, add relevant RSS feeds, and teach you how to use it. $100 one time fee for setup and training. Regular management available for an additional charge.
Using Google Plus to Increase Traffic
We will find the most relevant G+ communities for you and teach you to participate in them to increase your +1s, move your content up in Google’s search engine, and build relationships with potential buyers.
Word of Mouth Marketing
Small business must pro-actively reach out to influencers so they can promote your company and generate positive word of mouth interest in what you do. Find out how to find and use Brand Advocates to promote your business.
Small business must pro-actively reach out to influencers so they can promote your company! Or let us do it for you. Price dependent on the scope of your project.
Latest posts by Gail Gardner (see all)
- How to Attract Organic Links and Mentions with Content - February 10, 2020
- 50 Places to Repurpose Web Conferences as Video Content - January 22, 2020
- How to Stop Doing Outreach Wrong! What Sites Really Want - November 29, 2019