There are over 1 billion websites on the internet. Each has its own objectives, audience, and competitors.
If you have an online business, there may be thousands (if not hundreds) of similar platforms competing against you. In such scenarios, standing out amongst your fellow contenders becomes a bit difficult. You need to have a certain edge to catch the eyes of potential customers.
The key to any successful business is to use the right tools to improve your productivity, meet the needs of your audience, and target your audience members so they do business with you.
In this article, I will show you how to make use of the latest marketing and analytics tools in order to grow your online business.
1) Google Analytics
Google Analytics is a FREE web analytics tool that tracks and reports website traffic. This tool is available to anyone with a Google account.
The next step you need to take after starting your online business is to connect Google Analytics with your website.
Why You Should Use Google Analytics?
By using Google Analytics, you can track your:
- website bounce rate
- visitors’ locations
- channels that drive traffic (organic, social, email, direct, referral)
- number of purchases on your ecommerce store
- ebook downloads and video clicks
- website performance on search engines
- email campaigns
- much, much more
How Can You Add Google Analytics to Your Website?
Configuring Google Analytics on your website is quite simple. All you need is a Gmail account.
It’s basically a four step process:
- Create a Google Analytics account
- Copy the GA tracking code
- Paste it into your website
- Verify setup
You can follow this simple guide to set up GA on your website.
Google Analytics Reporting
Once you have Google Analytics installed on your website, you will be able to see a lot of ways to improve your business. For example, your search console data can give you tons of new keywords and content ideas.
The social media reports will show you the top social media channels that bring traffic to your website.
The goals report will display the number of goals (i.e, a product purchase, newsletter signup) completed on your website.
In a nutshell, Google Analytics can be the backbone of your business if you can understand the data it displays and use that information to make business decisions.
2) Google Tag Manager
Google Tag Manager (GTM) is another powerful yet free tool by Google. It is a complete tag management solution that gives you the flexibility to control all your analytics and marketing tags from a single interface.
A “tag” is a small code that is placed on your website to send data to a third party tool. For example, when placed on your website, the Google Analytics code can send data to Google Analytics.
Why Should You Use Tag Manager?
Google Tag Manager can make a lot of complex tasks easier for you. Here are few of its benefits:
- Improves your website speed
- Gives you a single interface for all your marketing channels without the assistance of a developer or the need to modify your website code
- Allows you to add code to multiple pages
- Enables you to easily track Google Analytics events (form submission, button click, link click)
How Can You Add Tag Manager to Your Website?
Similarly to Google Analytics, you will have to copy the tag manager container code and paste it on your website. Below are few necessary steps to follow:
- Create a tag manager account
- Fill in your website information
- Copy the tag manager container code
- Paste it on your website
- Verify the setup
If you have a WordPress website, you can follow a step by step guide to install Google Tag Manager on WordPress.
Pro Tip: Do not add both the Google Analytics and Tag Manager codes on your website. Make sure just to paste the Tag Manager code and then connect Tag Manager and Analytics by using the Universal Analytics tag.
Once you have GTM installed on your website, you can easily add any third party tool and set up Google Analytics event tracking.
3) Facebook Pixel
Facebook pixel is an analytics tool used to measure the effectiveness of your Facebook ads. With this tool you can track user activities on your website and thereby reach more targeted visitors.
There are three main purposes of Facebook pixel:
- Building custom audiences from your website
- Optimizing ads for conversions
- Tracking conversions and attributing them back to your ads
To add Facebook pixel to your website, you have to copy the pixel code from your Ads Manager and paste it on all pages of your site.
Using Facebook pixel, you can retarget your visitors who took specific actions on your website. Facebook is the best tool for creating a custom audience and targeting them with products they searched for earlier using your web search.
To track conversions, you have to add a single line of code to the specific pages where the conversion is occurring.
It’s is a little difficult to understand at first, but be willing to put in continuous effort and learning.
You can use Facebook pixel to grow your business by up to 10 times or even more.Click To TweetIf you are new to Facebook pixel, you can go through the complete guide to Facebook ads pixel.
4) Google Adwords
Google Adwords is another powerful advertising platform, and almost all of you likely have some awareness of it. Using the Adwords tool, you can target billions of people, which means a big opportunity to grow your online business.
Working with Adwords means you are investing in your business. You will have to be careful about your investment and have a proper understanding of how Adwords works and how it can grow your company.
With Adwords, you can target people searching on Google and any website that is part of the Google Display network.
This means you can place your ads on other websites and mobile apps—so there are tons of opportunities to target your core audience.
If you’re unfamiliar with Adwords, you can go through a step by step guide to get started.
Conclusion
No matter how large or small your business, these four tools can dramatically contribute to its online growth. If you have Google Tag Manager installed on your website, you can add the rest of the three tools via the Tag Manager instead of pasting each of the codes on your site.
The main point is to properly manage your analytics and marketing tools with Google Tag Manager, understand your website traffic with Google Analytics, and target your audience with Facebook pixel and Adwords.
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- How to Grow Your Online Business With These Powerful Tools - June 23, 2017
Well the Information seems to be quiet informative.Was not aware of the Facebook pixel..This article gives a good insight about it-Checket out Facebook pixel and got it installed on our Page.Thanks
this list is awesome. so many useful tools to help grow a business. im currently starting my own business and i hope to use this information to increase my sales. if anyone is in toronto and is interested in some golf lessons im your guy
This list is just absolute. I had to switch from an informative to an e-commerce as for unlocking cellphone business. Nevertheless, as for this list – I couldn’t agree more! Thank you for sharing this informative insight, Growmap!
thank you for giving such a wonderful information about marketing and tools it helps me a lot….Google Ad words are the mostly known tool, but all the others you listed seems so helpful.tools really help a lot.
Smriti would love you to read ..Digital Marketing Institute in Noida
Hello Nomy,
These tools are very useful for online business. I use the other tools but was not aware of these tools, I am sure they will use for my business.
Thanks for the information.
Google adwords and analytics are indeed very powerful tools for growing our online business and everyone should use these tools.
Thanks for sharing useful article. All are seems very useful. google ad word is a very known to all but other tools mentioned on your post is seems very impressive and useful too.
Maulik Shah would love you to read ..Home
These all are great tolls indeed, but i haven’t used Pixel Yet, May be its time to take a chance of facebook ads.
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i was only sure of google Ad words. the rest are very helpful. as a beginner in this field, any more pointers that i can go in to?!
All the tools listed here are very well and responsive also. I am also using some of them and having a great help from these tools. Thanks for sharing with us.
Great Article, these tools are very use full for online marketer, Thanks for sharing your very informative article.
online business is a tool that is being embraced by all hence the need to be aware of new technologies to be at the top of your game.great article
I don’t think faceboo pixel will really help it is for advertisement of the website on facebook. Same for google adwords. if you want to promote your site through adwords then it will be of help.
good informations and really powerful tools . i have to try google tag manager ! . thank you for sharing this article !
Google analytics and ad words are a great way of promoting website. other tools that you have mentioned are also effective and helpful. Thanks for the information
I like this contents. Its really very informative contents.It will be help to increase my website traffic .
Thanks for sharing a good blog.
Great information. I use google analytics every day. FB analytics is something I am still learning the ropes on. But there is so much technology available that gives you valuable insights into the behaviour of visitors to your websites. A website without some kind of analytics code is really no good.
hi steven ,
this is nice information for us i am making all tools are very important for us , each and every blogger and site developer has to use it this tools for making site development ,
thanks for this posting for us ,
regards,
mansi desai
A very insightful article, I didn’t know Facebook Pixel can be that powerful for targeting ads, it seems that everyone who uses Facebook ads should at least give it a go.
All the above tools you have mentioned are soo helpful. Google Ad words is the known tool but all others I think I need to work on it. Have a look at my blogs too, hope you like it.
Regards,
Rose Carter
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Hey, Nomy
Precisely written. I am using Google analytics for my website and It really help me to know about my visitors and their interest.
These days most of the bloggers use jargon in their content.
But your writing style is nice and easy to understand. Thanks for this useful information
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Google analytics and search console are great marketing tools. Great post I wanted to learn more on google search engine optimisation. This eventually gave us an idea on how to grow our Freshwater Medical business Psychotherapy services through website conversion. Thanks for sharing your article.
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Hello Noman Karim, These tools are really helpful to track our marketing campaigns performance. Google Analytics is a great tool to track visitors to our website. This tool let us track the activities of our customers,
Thanks for sharing your very informative article. Noman, I enjoyed your article.
Great post! Very insightful. Thanks for sharing this valuable information that it seems will eventually give us an idea on how to grow our financial trainer business through online marketing. Thanks.
Clever would love you to read ..The secrets of a work / life balance
These tools are really good.
Google Adwords and Analytics are good tool for keyword research.
Information about Google Tag manager and Facebook Pixel is really good.
Thank you Nomy for explaining the Facebook pixel, I had just installed it on my site my site a few weeks ago and wasn’t sure exactly how it worked. Now I get it! I just knew it was the thing to do 🙂
I love Google analytics, there is so much you can learn from them. I will have to check if I have the tags set up. I will be bookmarking this post for reference.
Thank you for sharing!
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Google Adwords and Analytics are great tools for keyword research and monitoring traffic. Other mentioned tools are also helpful for the bloggers.
Thank you so much for the share,
Take care,
Your tools lists helpful for beginners and people who are working on this tool.Thanks for sharing us a great information that is actually helpful.
Digital Printing
Hello, Nomy
Excellent article. Very useful. Thank you so much for sharing. All these tools are very impressive
Google Ad words is the mostly known tool , but all the others you listed seems so helpful.
Kalpana would love you to read ..Top 5 Sony Smartphones to Buy in 2017
These tools are really good and there are some that i had not paid attention to like the Google Tag Manager. However, there are still a lot of tools that can help an online business depending on if you want to go the free traffic route or the paid traffic route.
Tools like SEMRush, Moz tools, ahrefs’ tool. Even Alexa could come in handy. However, one would need to prioritize based on their goals and budget.
Great write-up Nomy
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Hey Steven, your mentioned tools are great no-doubt but it can not deliver things that the above mentioned tools can. Although, the internet is full with as such tools if you look for, but for me the tools i mentioned are super powerful and super helpful.