There are over 1 billion websites on the internet. Each has its own objectives, audience, and competitors.
If you have an online business, there may be thousands (if not hundreds) of similar platforms competing against you. In such scenarios, standing out amongst your fellow contenders becomes a bit difficult. You need to have a certain edge to catch the eyes of potential customers.
The key to any successful business is to use the right tools to improve your productivity, meet the needs of your audience, and target your audience members so they do business with you.
In this article, I will show you how to make use of the latest marketing and analytics tools in order to grow your online business.
1) Google Analytics
Google Analytics is a FREE web analytics tool that tracks and reports website traffic. This tool is available to anyone with a Google account.
The next step you need to take after starting your online business is to connect Google Analytics with your website.
Why You Should Use Google Analytics?
By using Google Analytics, you can track your:
- website bounce rate
- visitors’ locations
- channels that drive traffic (organic, social, email, direct, referral)
- number of purchases on your ecommerce store
- ebook downloads and video clicks
- website performance on search engines
- email campaigns
- much, much more
How Can You Add Google Analytics to Your Website?
Configuring Google Analytics on your website is quite simple. All you need is a Gmail account.
It’s basically a four step process:
- Create a Google Analytics account
- Copy the GA tracking code
- Paste it into your website
- Verify setup
You can follow this simple guide to set up GA on your website.
Google Analytics Reporting
Once you have Google Analytics installed on your website, you will be able to see a lot of ways to improve your business. For example, your search console data can give you tons of new keywords and content ideas.
The social media reports will show you the top social media channels that bring traffic to your website.
The goals report will display the number of goals (i.e, a product purchase, newsletter signup) completed on your website.
In a nutshell, Google Analytics can be the backbone of your business if you can understand the data it displays and use that information to make business decisions.
2) Google Tag Manager
Google Tag Manager (GTM) is another powerful yet free tool by Google. It is a complete tag management solution that gives you the flexibility to control all your analytics and marketing tags from a single interface.
A “tag” is a small code that is placed on your website to send data to a third party tool. For example, when placed on your website, the Google Analytics code can send data to Google Analytics.
Why Should You Use Tag Manager?
Google Tag Manager can make a lot of complex tasks easier for you. Here are few of its benefits:
- Improves your website speed
- Gives you a single interface for all your marketing channels without the assistance of a developer or the need to modify your website code
- Allows you to add code to multiple pages
- Enables you to easily track Google Analytics events (form submission, button click, link click)
How Can You Add Tag Manager to Your Website?
Similarly to Google Analytics, you will have to copy the tag manager container code and paste it on your website. Below are few necessary steps to follow:
- Create a tag manager account
- Fill in your website information
- Copy the tag manager container code
- Paste it on your website
- Verify the setup
If you have a WordPress website, you can follow a step by step guide to install Google Tag Manager on WordPress.
Pro Tip: Do not add both the Google Analytics and Tag Manager codes on your website. Make sure just to paste the Tag Manager code and then connect Tag Manager and Analytics by using the Universal Analytics tag.
Once you have GTM installed on your website, you can easily add any third party tool and set up Google Analytics event tracking.
3) Facebook Pixel
Facebook pixel is an analytics tool used to measure the effectiveness of your Facebook ads. With this tool you can track user activities on your website and thereby reach more targeted visitors.
There are three main purposes of Facebook pixel:
- Building custom audiences from your website
- Optimizing ads for conversions
- Tracking conversions and attributing them back to your ads
To add Facebook pixel to your website, you have to copy the pixel code from your Ads Manager and paste it on all pages of your site.
Using Facebook pixel, you can retarget your visitors who took specific actions on your website. Facebook is the best tool for creating a custom audience and targeting them with products they searched for earlier using your web search.
To track conversions, you have to add a single line of code to the specific pages where the conversion is occurring.
It’s is a little difficult to understand at first, but be willing to put in continuous effort and learning.You can use Facebook pixel to grow your business by up to 10 times or even more.Click To Tweet
If you are new to Facebook pixel, you can go through the complete guide to Facebook ads pixel.
4) Google Adwords
Google Adwords is another powerful advertising platform, and almost all of you likely have some awareness of it. Using the Adwords tool, you can target billions of people, which means a big opportunity to grow your online business.
Working with Adwords means you are investing in your business. You will have to be careful about your investment and have a proper understanding of how Adwords works and how it can grow your company.
With Adwords, you can target people searching on Google and any website that is part of the Google Display network.
This means you can place your ads on other websites and mobile apps—so there are tons of opportunities to target your core audience.
If you’re unfamiliar with Adwords, you can go through a step by step guide to get started.
No matter how large or small your business, these four tools can dramatically contribute to its online growth. If you have Google Tag Manager installed on your website, you can add the rest of the three tools via the Tag Manager instead of pasting each of the codes on your site.
The main point is to properly manage your analytics and marketing tools with Google Tag Manager, understand your website traffic with Google Analytics, and target your audience with Facebook pixel and Adwords.
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