Your following on Facebook is your central platform for engaging with customers and drawing in leads. Unfortunately, Facebook’s organic reach has been crippled over the years. It’s now the case that you have to work harder than ever to grow your Facebook fan page.
These five strategies will help you to expand your Facebook reach by increasing the number of people engaging with your page.
1. Paid Advertising Is a Great Way for Easy Reach
A lot of people shy away from spending money on Facebook advertising, but paying for ads is still an effective strategy. Paid advertising can help you to reach the largest number of people in the shortest amount of time. You can start by spending as little as $5 per day.
It does take extensive testing to make this tactic work. Paid advertising will fail to yield any significant gains in the beginning. However, over time your returns will start to increase as you find out what works for you and what doesn’t.
Just beware of shelling out too much in the short-term. Facebook is extremely good at spending your money.
2. Trade Shout-Outs with Bloggers
Trade shout-outs with other bloggers by agreeing to mention each other on your respective pages. By doing so, you can tap into the audiences of other influencers. Your shout-outs can be in the form of direct promotions or unsolicited recommendations.
Even a blogger with a small following can be of benefit if he or she has a niche audience to which you want access. Try to reach out to bloggers with similar levels of popularity or higher. No-name bloggers will benefit from you, but you won’t necessarily benefit from them.
Additionally, you can pay a fee to other influencers to reach their audiences if you don’t want to do a trade. Just make sure you approach them diplomatically. One mistake could make them mad, and then they will give you negative publicity instead of positive publicity.
3. Focus on Content People Will Share
Facebook is all about content that people are likely to share. You have to go out of your way to create the type of content that has a proven track record of success on Facebook.
An easy way to find out what’s popular is to use tools like BuzzSumo. Such resources track which topics and keywords are trending in your field. You can usually sort results by how much engagement they have.
Then you can write on the subjects you discover through BuzzSumo, or you can simply share that content so your fans can share it as well. It’s the easiest form of advertising there is!
4. Make Engagement a Priority for Your Brand
Don’t become focused entirely on the number of likes you have. Engagement is just as, if not more, important. People who are fully invested in your brand are the most likely candidates to become brand ambassadors and future buyers.
Concentrate on making your content more engaging through varying the types of content you publish, leaving open-ended questions at the end of your posts, and posting a few times every day.
5. Start Running Contests on Your Page
People love the chance to win free stuff. By spending a little on a giveaway, you can get people interested in your page.
The key to running a great contest is only to offer something that’s valuable to your industry. Don’t offer something like an Amazon gift card. If you do, you will have people entering the contest who have no interest in your product.
Offer giveaways on a regular basis, and you will soon see a spike in activity.
Conclusion
It takes time to build a loyal, engaged following on your page. With the help of these strategies, you should have no problem getting the fans you need.
How will you grow your Facebook page today?
AJ Agrawal
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The idea is good to perform and bag more likes for the fan page. I always try to learn a new things from one and experiment on my fb page.
Hey
Thanks for provide a great post for facebook page, i have also facebook page but i dont know how to grow our facebook page for more audience. can have u any tool for facebook then my blog post automatic share on my facebook page.
Narinder Kumar would love you to read ..Responsive Websites are Good for SEO
Great tips on facebook promotion.We should make regular posts on fb page to keep our members active.Thanks for sharing.
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Excellent yet effective tips. I’ve been waiting for this kind of tips . Thanks for the valuable information.
facebook fan page is very important thing. In this case, these tips are effective enough. i think if you want grow your facebook fanpage , daily should be post new unique content, engagement with customer, thanks for sharing sach this valuable tips.
Happy to read your post, Because I have a few knowledge about it. I think
3.Focus on Content People Will Share will be very easy & helpful to grow Fan Page.
Thanks & Best regard
Sohel
hey. Very useful and informative article. I have also encountered a similar and informative blog regarding latest and upcoming social media websites that you should use in 2016. You can also have a look :-http://www.seoheights.com/blog/10-new-social-media-sites-business-take-advantage/
Great listing of jobs that actually effective on growing Facebook pages. And here I wanted to add one thing as a niche blogger and social media marketer that Photos get more engagement then simple text posts or videos that posted. So photos can get more public shares and can drive more traffic to the page. And if someone can create a niche related unique high quality infographic and posted it in page, then possibly it can drive more targeted traffic. If 1K people engaged with this possibly there 100 new likes for page. This is much easier then paying out for new fans.
Thinking about paid reach and rest I’m already doing… Many people says that paid reach from facebook reaches your page to right audience. Is it right??
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A great trick is to post articles in response to blog site articles, which will create backlinks to improve your websites domain authority, and bring in free traffic. JodatLawGroup.com is the perfect example, where we share so much content with so many different mediums, and drive it back to our Facebook page. Very free effective way to get new fans.
Amazing Man! Thanks for the tricks. I have my four facebook fan page but not lots of fans. I like your ideas and thinking of applying them.
Great tips AJ on how to grow Facebook fan page! Using Facebook Page Advertising is really effective in growing the number of targeted followers on your Facebook page. Though it is paid, you are guaranteed that you are able to connect and engage with people who are interested to your offer or business.
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Nice guide thanks for sharing dear 🙂 I just follow trending topics and create facebook pages and then promote my pages via spending some bucks. After that, i get lots of like & shares on my posts 🙂
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Nice Article. You are sharing very useful information.facebook fan page is very important thing. Facebook shows your page to many other users. the possibility is that you would get more likes than usual.
Great! Thanks for sharing the vital information, I was considering only the one option, but have included the other 4 in my list as well. Will share you the reports I will get after working according to these 5 points. Thanks again!
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Facebook Page is a great way to reach the maximum of the people these days so growing your facebook page is very essential to grow your business.
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Hai,
Thanks for sharing this post. It was very useful information. Facebook fan page is very important and easy way to reach the people.
Thanks for sharing this important information as i am looking for a details knowledge regarding the tricks or methods to grow FB page fans.
Hello AJ,
I totally agree with you, now a days Facebook Page reach are dead now. One have to use paid ads for getting reach and creating engagement among people. Organizing contest are the best way to boost facebook page engagement I have tried myself and still doing it.
Thanks for Sharing
Best Regards
Suprabhat
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Thanks for the post. I’m working on my social footprint and facebook is at the top of the list. Thanks for the information.
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Hey AJ,
To increase the engagement of the people on your Facebook page, you should connect with them. making human bonds is always a good idea. I like the idea of trading the shout-outs. People like to get recognized at different places. So they would love to do the same for any other user.
Paid advertisements are quite good. Facebook shows your page to many other users. the possibility is that you would get more likes than usual.
An informative post indeed.
Enjoy the day.
~Ravi
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facebook fan page is very important thing. In this case, these tips are effective enough. Thanks for sharing these tips.
Its very important to update and change content on your face3book fan page, your followers are as much as you update your page.
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We should focus on content which people share this helps us in finding the current mindset of people. We should read them and should add our own thinking to it. Just copy and paste it will not be helpful. We should read the current content to get the idea and should work on it.