Back in 2014, Google released Google My Business (GMB), a free tool for businesses and entrepreneurs to provide quick and accurate business information to customers.
GMB gives you another way to engage with your target audience, and it appears instantly when people are searching for information about your business. While many entrepreneurs have started utilizing Google My Business, they might not be using it to its full potential.
How to Set GMB Up for Your Business
After signing into your Google account, create a business listing.
Google will guide you through all the relevant information you should include, such as business details and images of your products or services.
Some entrepreneurs in the early stages of their start-up ventures might operate from home.
If you would prefer that customers contact you online rather than visiting your home address, you can hide your business address through GMB so it won’t show.
Once you’ve finished creating your listing, keep it up to date with recent information and GMB posts.
Creating GMB Posts
Google My Business gives you the option to add time-restricted (appearing for one week) posts so you can let customers and potential investors know about your current activities.
You can also use GMB posts to promote an event or special offers you’ll be running. The posts will appear in both Google search and Google maps results, encouraging people to interact with your business.
Include a Photo
Adding photos to your posts will make them stand out and appeal to potential investors and customers.
The images you use need to be a minimum of 400×300 pixels.
However, we recommend you use images that are a minimum of 750×750 pixels.
Try to use images that you have personally taken that show your current activities.
Write a Description
Google posts also give the option to add a 100-300 word (up to 1500 character) description.
Use this opportunity to write about what’s happening with your company or to explain the reason why people should visit your site.
After the first 100 characters, your description could be cut off, so make the first few sentences count.
Schedule an Event
If you are planning to make an event, maybe a pitch of your idea or product, you can use this function to put in a start and end date and time.
Add a Button
Finally, GMB posts allow you to add a call-to-action (CTA) in the form of a button. You have the option to add a button titled “learn more,” “reserve,” “sign up,” “buy,” or “get offer.” This button will link to a page you specify on your website.
Although GMB posts take minimal time and effort to create, they tend to work better for certain products and businesses, while providing minimal benefits for others.
A way to track the success of your posts is to include a unique URL for each post using Google’s Custom URL Builder. This tool will allow you to track the clicks and online conversions through Google Analytics.
Understanding GMB Insights
Some entrepreneurs don’t have time to focus on tracking their online marketing efforts in detail. So GMB gives quick and easy to digest information on how people are interacting with your business listing.
This, of course, is not to discredit the in-depth insights Google Analytics offers. All good start-ups and entrepreneurs should focus on analysing their online marketing efforts in detail.
Google My Business insights can give you a weekly, monthly, or quarterly overview of the following:
How Customers Search for Your Business
This insight will tell you the total amount of times your business listing has been shown to customers.
The data includes both direct search (people who found your listing by searching for your business name or address) and discovery (people who found you when searching for a category, product, or service).
Where Customers View Your Business
Your listing has the ability to show up in both Google search and maps results. This insight will allow you to see how customers have come to find your business, either by searching through Google or looking for your location on maps.
When analyzing your insights, Google will show you how many people have used your GMB listing to visit your website, request directions to your premises, or call you.
This information will give you a quick and accurate overview of how people have been interacting with your listing.
So Why Should I Use Google My Business?
Google My Business is a completely free tool offered by Google, no strings attached. It allows you to interact with potential customers and investors by providing them with quick and reliable information, including updates on what’s happening with your start-up.
Creating a GMB listing will also help with local SEO, that is, the ability for your business to appear higher in local search results.
GMB also houses your Google reviews, which are a key factor when customers are considering whether or not to deal with your business.
Positive Google reviews are vital for assuring customers that you’re a reputable and trustworthy business, so read up on some ways you can get more Google reviews.
Finally, Google My Business gives you great insights into how people are interacting with your listing so that you can make changes to further increase your reach.
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