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How to Encourage Your Customers to Actively Promote Your Products

November 17, 2019 By Basim Butt 45 Comments

A brand must retain a pool of loyal customers for substantial growth. But have you implemented a strategy to encourage your customers to promote your products and services to others?

How to Encourage Your Customers to Actively Promote Your Products

Strong communication along with top-notch services are vital for any business to generate a solid customer base.

Besides investing in promotions and advertisements, companies need to focus on opportunities that can elevate their business swiftly. Subsequent customer base growth requires putting a lot of effort into attracting customers.

This involves developing strong relations with your current clients and rewarding them with great benefits. Providing ways for your customers to promote your products can increase their brand loyalty and result in repeat purchases.

Customers who love your brand are more likely to promote your products and services to others.Click To Tweet

Today we are going to share influential ideas on how to transform your clients into brand advocates.

Table of Contents

    • Incorporate personalized content in your brand message
    • Offer seamless customer support
    • Organize social events
    • Introduce affiliate marketing
    • Introduce a customer reward system
  • Ready to Get Your Customers to Actively Promote Your Products?
      • Basim Butt
      • Latest posts by Basim Butt (see all)

Incorporate personalized content in your brand message

The most relevant and personalized content has the potential to hook your audience with your brand. This is true regardless of which channels you are exploiting.

Whether its social media, emails, or a blog post, make sure you are introducing personalization in the content.

Every customer’s purchasing journey is distinctive, so it is important to approach him / her in a unique way.Click To Tweet

A piece of content that your potential customers can relate with can influence a huge community and can bring many opportunities for your business.

Instead of reaching out to the maximum target audience, the major goal of a marketer should be getting the existing customers engaged with the business.

Encourage them in participating in your marketing campaigns by connecting with them repeatedly. Becoming aware of the interests of your potential customers should be the key interest of marketers.

When you include your customers in your marketing campaigns, your target audience will perceive a strong image of your brand. They will start developing trust in the integrity of your business.

Ask your customers to provide their feedback after making a purchase of products or services from your business.Click To Tweet

Use this feedback to improve your products and services. And later, you can incorporate this customer feedback in your promotional campaigns to spread brand awareness to  other potential clients.

Offer seamless customer support

Customers who love your products will promote it by word-of-mouth on multiple channels. Your products need to be of top-notch quality and your services should be next level.

The strong brand affection will provoke them to recommend your company and participate in surveys and polls to share their experiences.

Customers tend to remember the experience they had with a brand. Customer service that is cooperative and offers value to customers is ideal for generating positive reviews.

Your customers will likely share their best experiences with others and a strong message will be conveyed to those who haven’t heard about your brand or haven’t yet planned to purchase from you.

Organize social events

Social events play a key role in substantial business growth by bringing the target audience under one roof. Moreover, you can introduce personalization along with creativity in invitation cards.

The participants tend to share their ideas and reveal their interests. This helps businesses to improve their products and services. Read A Marketers’ Guide To Sponsoring An Event to get started.

Later on, when those participants recall the event, they will associate the name of the brand with the event. Events can generate word of mouth and increased sales.

These events are ideal for sharing your brand knowledge, as more potential customers know about your brand the more they get converted.

You can inform them how different and effective your products or services are compared to your competitors.

Introduce affiliate marketing

Affiliate marketing involves offering people a chance to earn commissions for promoting your products through their channels. It is a perfect way of attracting new customers and getting in the spotlight.

When your products get sold, the commission will be paid to the affiliate whose promotional efforts led to the sale.

Managers of Magento-based websites can easily initiate an affiliate marketing program by simply integrating the Magento 2 refer a friend extension.

This extension allows you to set up rewards and manage referral discounts and transactions smoothly.

Before launching your affiliate program, ensure that your products are of top quality and there is already some demand in the market.

Doing so will encourage people to promote for you as your affiliates. They can find numerous channels to market your products where you may not be active, yet.

Recruiting affiliates is easiest when you’re offering an easy-to-use affiliate program. They multiply your marketing efforts and grow your brand faster.

Refer a Friend Magento extensions for Magento 2

Introduce a customer reward system

Even if you are doing well in your business, you still need to focus on adopting an advanced marketing strategy that will be effective in the future as well.

In order to retain a solid customer base, reward your customers with benefits can significantly increase your retention rate and repeat purchases.

Customers love to acquire tidbits offered by brands. This could be coupons, discounts, or gifts for purchasing a particular service or participating in a special offer.

Customer loyalty programs are best to encourage customers to keep coming back. One of the major goals of initiating a loyalty program is to track customer’s purchasing habits.

Each customer who becomes a part of this program is assigned an ID. Every action he/she takes on your site is analyzed to recognize patterns.

This helps brands to examine the ratio of products which are high in demand and which are low selling. Use this information to adjust your offerings and increase profits.

These rewarding schemes will attract new customers to the business. And loyalty programs encourage customers to prefer purchasing from you rather than competitors who haven’t initiated any loyalty program, yet.

Ready to Get Your Customers to Actively Promote Your Products?

When it comes to creating brand awareness among potential customers, you will find endless options. It would be difficult to determine where to start.

Spend some time doing competitor and market research. You need to experiment with different ideas to understand the needs and interests of your target audience.

Now plan to come up with a unique marketing strategy that will set yourself apart from your competitors.

Keeping your customers satisfied can bring new possibilities for your business as a happy customer can gravitate huge business options for your brand.

[Editor note: I added the video below because it explains in a very compelling way how to delight your customers. It could also change your life!]

Top image credit: Image by Mohamed Hassan from Pixabay edited using Canva

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Basim Butt

Basim Butt is a Digital Marketing Expert at FME Extensions, a leading Magento Design and Development agency. He manages digital marketing of Magento 2 extensions developed by FME. Also, he likes to express his views and experiences in the form of write-ups. You can find him on LinkedIn.
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Latest posts by Basim Butt (see all)

  • How to Reduce Cart Abandonments of Your eCommerce Store - April 15, 2020
  • Top 6 Ways to Elevate Your Brand in Google Search Results - January 28, 2020
  • How to Encourage Your Customers to Actively Promote Your Products - November 17, 2019
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Filed Under: Marketing (WOMM, Inbound) Tagged With: brand loyalty, word of mouth

Comments

  1. sreelatha says

    January 17, 2020 at 12:41 am

    Nowadays promoting our products and services on social media is difficult. Most of them ignoring our ads and some of them not interested to buy our products and services. We are facing lot of issues on social media platforms. We are trying to post our content on Facebook groups also there is no use to get the result. Because that group admins are not approved of our content or articles into their sites? How to overcome these types of problems and how to increase the conversion rate from social media? Can you give me any suggestions for that?
    sreelatha would love you to read ..Why you Need to Evaluate Features for Outdoor LCD Advertising Screen?My Profile

    Reply
    • Gail Gardner says

      January 18, 2020 at 2:08 pm

      The key is to sell products or services people really want that are so amazing that they’ll recommend them to others. You also have to give exceptional service.

      Advertising on Facebook is less likely to work for B2B businesses offering services to other businesses. They digital marketing niche is saturated. And worse, it is full of people who are not even qualified to perform the services they’re offering.

      The only people who know whether an agency is actually worth hiring are the people who worked with them and got results. So the key to marketing an agency like that is to get referrals from satisfied customers.
      Gail Gardner would love you to read ..How to Get Recommended: Recommendations ARE WHAT WORKS to Grow Your Small Business or BlogMy Profile

      Reply
  2. James says

    January 9, 2020 at 12:38 pm

    Awesome write up. What kind of customer reward will be perfect for a consulting firm (Professional training) aside discount related offers? Any idea?

    Reply
  3. Sarah says

    January 8, 2020 at 9:00 pm

    Reward program alone may not get you customers but it certainly keeps them coming back. Thank you for this article.

    Reply
  4. John says

    December 23, 2019 at 11:19 am

    Thanks for these great suggestions! Glad I stopped by your blog to read this article! Keep it up. I bookmarked your blog 🙂

    Reply
  5. md jiya says

    December 7, 2019 at 6:17 am

    Hello,Thank you for posting such wonderful article.It is very helpful to us for promoting our product.Thank you again
    md jiya would love you to read ..Why Is Important to Know About Target Audience & Its Basic PrinciplesMy Profile

    Reply
    • md jiya ansari says

      December 14, 2019 at 12:35 am

      Thank you for mention that link.I shall definitely read that article.Thank you again.
      md jiya ansari would love you to read ..All You Need to Know About Google Lead Form ExtensionsMy Profile

      Reply
  6. Olulekan Olufajo says

    December 6, 2019 at 6:52 am

    Life of one’s business depends on the number of customers one has. That is why it’s necessary that any business owner should maintain a good relationship with customers.
    Olulekan Olufajo would love you to read ..Happy Birthday Sister Images – 20 Bday Blushing Photos, PicsMy Profile

    Reply
  7. sandeep chhabra says

    December 5, 2019 at 10:40 am

    The best way to maintain your position in the competitive world is to engage with your current clients to stay with you. As they will bring in more with their positive word of mouth verbatims.
    sandeep chhabra would love you to read ..Tralla Lyrics-Inder Chahal-ਪੰਜਾਬੀ-हिंदीMy Profile

    Reply
  8. Jonathan Kennedy says

    December 2, 2019 at 10:06 pm

    Incredible insights! Indeed, content is powerful. When done right, it can move your business to the top and it is the key element that pulls people into buying the product. The classic brands are the perfect example, like Nike, Apple, Gatorade, etc. With an appealing content incorporated with your brand, along with an effective affiliate marketing, you can guarantee a successful brand promotion. This article says it all. Kudos!

    Reply
  9. tkies says

    December 1, 2019 at 3:13 pm

    Hi,
    This is such a important topic of encourage the customers to promote our products. here you shared such a great experience with us especially organize social events and introduce affiliate marketing, but your all the points are really important points, i will follow this and i hope it will help me.
    So Please keep it on.
    Thanks.
    tkies would love you to read ..B2B Travel Portal Development | Tkies Software ServicesMy Profile

    Reply
    • Basim Butt says

      December 1, 2019 at 11:17 pm

      Thank you for considering my suggestions. I hope you will get benefit from it.

      Reply
  10. subha patra says

    November 30, 2019 at 4:13 am

    Hi Basim
    Thanks for giving me the information. I will try in my business.
    Really informative.
    I will wait for your next marketing tips.
    subha patra would love you to read ..Good morning images, Quotes | 40+ Images you will love..My Profile

    Reply
    • Basim Butt says

      December 1, 2019 at 11:19 pm

      Hi Subha,

      Thank you soo much. I hope these tips helps you to grow your business.

      Reply
  11. AstroTalk says

    November 30, 2019 at 2:43 am

    Hi, I just wanted to let you know that your content is well written and easily understandable. Kudos!

    Reply
  12. Sam Michael says

    November 29, 2019 at 9:37 am

    Affiliate marketing is one of the best method to promote a product or service
    but again the company itself has to be very diligent to the approach

    If it is an online store then affiliate marketing is definitely the solution but if it has online and physical stores
    Reward would be very reasonable in this case
    Sam Michael would love you to read ..How To Find The Best Suitable Blogging CourseMy Profile

    Reply
  13. Harry Smith says

    November 29, 2019 at 12:38 am

    Hey Basim Butt,
    Great post. I like the way you have written this article and i totally enjoyed reading this blog. The information you have proivded to use marketing strategies in a better way is very useful for marketers. customers engagement is very necessary in todays business. Keep up the good work. All your hardwok is much appreciated.

    Reply
  14. Jai says

    November 28, 2019 at 12:34 pm

    This article inspired me so much, Thank you` for sharing this.

    Reply
  15. Carvell Ed says

    November 28, 2019 at 12:11 am

    Having a great product is itself a promotion, because customer definitely will share experiences about the product to the others. However, luring with Coupons and discounts speed up the entire process.
    Carvell Ed would love you to read ..10 Amazing Health Benefits of a Rowing MachineMy Profile

    Reply
  16. Kamal Chopra says

    November 27, 2019 at 11:35 pm

    nice article, the point is most agree with is that fact that personalized content for customers is a must, especially for startups …

    Reply
  17. Dinesh says

    November 26, 2019 at 12:07 am

    affiliate marketing is one of the best way to increase awareness of a brand .. i have worked on that…. you have posted a great blog. thank you sharing the information

    Reply
  18. Basim Butt says

    November 25, 2019 at 10:13 pm

    Hi Allen,

    Thanks for your feedback. I hope to publish more articles on this topic soon.

    Reply
  19. syed says

    November 25, 2019 at 7:29 am

    hi Basim

    helpful article for business. great solution for everyone.. thanks for share with us….

    Reply
  20. SHIVAM TRIPATHI says

    November 24, 2019 at 11:45 am

    Awesome method ! Never I imagine I can get more customers by this way. Really very nice post and helpful and the most interesting thing is this that language is very easy and can be understood.
    SHIVAM TRIPATHI would love you to read ..WHY WE CELEBRATE CHRISTMAS ? (FULL STORY)My Profile

    Reply
    • Basim Butt says

      November 25, 2019 at 9:44 pm

      Thank you soo much @shivam. I will continue to get good & valuable content for you guys.

      Reply
  21. Natasha Paul says

    November 23, 2019 at 11:49 am

    Hello Basim,
    i like the way you wrapped the story. keep posting such informational stuff. i love reading and writing about different things. Good luck.
    Natasha Paul would love you to read ..Silver Lab Training Tips in 2020 | [Tools, Treat & Time]My Profile

    Reply
    • Basim Butt says

      November 25, 2019 at 9:51 pm

      Thank you so much @natasha. I hope to publish a new article soon.

      Reply
  22. James Carter says

    November 23, 2019 at 3:54 am

    Great interesting blog, I really like this post.
    Thanks to share with us.
    James Carter would love you to read ..Choose the Right Grease for Fuser Film SleevesMy Profile

    Reply
    • Basim Butt says

      November 25, 2019 at 9:53 pm

      Thank you so much @james. It will be a great pleasure for me to get such comments from you people.

      Reply
  23. Gary Tzu says

    November 20, 2019 at 11:34 pm

    Thanks for sharing this article very useful things for growing your business!!!!
    Gary Tzu would love you to read ..The Three Phases of My EnlightenmentMy Profile

    Reply
    • Basim Butt says

      November 25, 2019 at 10:08 pm

      Welcome @gary. Yes, it will help people to grow their businesses.

      Reply
  24. Prachi haria says

    November 20, 2019 at 4:45 am

    Hello, read your blog on how to acquire customers. The language used is very easy and understandable that could help the readers. The knowledge shared is even credible and helps to leverage the knowledge of the readers. I too write and I am a digital marketing consultant who would definitely love to help the readers and share the knowledge. Here is the blog on the top 10 strategies to grow your business.

    http://timebusinessnews.com/top-10-strategies-to-grow-your-business/
    Prachi haria would love you to read ..Hello world!My Profile

    Reply
    • Gail Gardner says

      November 21, 2019 at 12:20 am

      Hello Prachi,

      Since you took the time to write a comment, I’m going to approve it so I can tell you that if you don’t publish a blog post on your site you shouldn’t use the CommentLuv link.

      I typically delete comments that have “Hello world!” as their CommentLuv link because the only available version of CommentLuv Premium does not let me delete just that link. (The old version did.)

      Go delete that post and choose a different post when you comment.
      Gail Gardner would love you to read ..What I’ve Learned Running a Digital Marketing Agency for 2 YearsMy Profile

      Reply
  25. Hari says

    November 20, 2019 at 4:04 am

    I never thought that Customers can Promote my Products in this way. You have given me the vision to work it out with my customer I will try. Your version.

    Reply
    • Basim Butt says

      November 25, 2019 at 10:10 pm

      There is no rocket science in it. Just follow these steps and you will see the results @hari.

      Reply
  26. Himanshu says

    November 20, 2019 at 3:20 am

    Hey,
    In today’s competitive world we always need to encourage our customers to use our product & promote that to the others. You have explained it the best way. Keep writing.
    Himanshu would love you to read ..Blog Post TitleMy Profile

    Reply
    • Gail Gardner says

      November 21, 2019 at 12:29 am

      Hello Himanshu,

      If you want me and other bloggers to approve your comments, you need to either not use CommentLuv or go edit that post or publish another post and delete that post.

      We don’t want to be sending people to a page that has nothing on it.
      Gail Gardner would love you to read ..Satisfy User Intent By Establishing E.A.T. PrinciplesMy Profile

      Reply
  27. Allen says

    November 20, 2019 at 12:50 am

    Hello Basim,

    In present time and upcoming future is very difficult work to encourage customers. Because competition, increase day by day. But in this post you share very new and interesting tips to promote products.

    Thank you,
    Allen would love you to read ..A Guide To Design A Great Homepage That ConvertsMy Profile

    Reply
  28. Lisa Sicard says

    November 18, 2019 at 2:11 pm

    Hi Basim, I really have to think about a customer reward for services I provide 🙂 You got me thinking about it. I like being able to promote affiliate products that use everyday and really love. It makes it so much easier to sell and explain the benefits to others.
    Thank for your tips here!
    Lisa Sicard would love you to read ..Inactive Twitter Followers Being Swept Away Clean EverydayMy Profile

    Reply
    • Basim Butt says

      November 25, 2019 at 10:15 pm

      Hello Lisa,

      Thank you so much for your feedback and considering my suggestions to reward your customers.

      Reply
  29. Angelina Hales says

    November 18, 2019 at 1:46 pm

    Nice article. Selection of words is easy to understand, but according to my personal opinion once your customers get emotionally attached with your product they definitely will promote it too, Efforts or author are appreciable! hats off.
    Angelina Hales would love you to read ..Yaad Piya Ki Aane Lagi 2019 – Neha KakkarMy Profile

    Reply
  30. Jeffrey Shepard says

    November 18, 2019 at 2:53 am

    Hi Basim,

    Very nice article.
    Thanks for sharing.
    Keep up the great work.

    I really like your article.

    Thank you
    Jeffrey Shepard would love you to read ..Spotify’s new road trip playlist generator is pretty neat!My Profile

    Reply
  31. Carol says

    November 18, 2019 at 12:38 am

    Nowadays market is so competitive so offering good reward, promoting through social media by creating some engaging videos or gifs or images are the things which make you to look different from your competitors.

    Reply
  32. Bryan says

    November 17, 2019 at 8:12 pm

    A reward is one of the best ways to entice people to promote your products.
    Bryan would love you to read ..SEM Vs. SEOMy Profile

    Reply
    • Jassica Broot says

      February 21, 2020 at 7:49 am

      Hello, it is really an amazing page. full of information and interest. thanks for sharing.
      Jassica Broot would love you to read ..How to breed a silver lab-Secret RevealedMy Profile

      Reply

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