A brand must retain a pool of loyal customers for substantial growth. But have you implemented a strategy to encourage your customers to promote your products and services to others?
Strong communication along with top-notch services are vital for any business to generate a solid customer base.
Besides investing in promotions and advertisements, companies need to focus on opportunities that can elevate their business swiftly. Subsequent customer base growth requires putting a lot of effort into attracting customers.
This involves developing strong relations with your current clients and rewarding them with great benefits. Providing ways for your customers to promote your products can increase their brand loyalty and result in repeat purchases.Customers who love your brand are more likely to promote your products and services to others.Click To Tweet
Today we are going to share influential ideas on how to transform your clients into brand advocates.
Incorporate personalized content in your brand message
The most relevant and personalized content has the potential to hook your audience with your brand. This is true regardless of which channels you are exploiting.
Whether its social media, emails, or a blog post, make sure you are introducing personalization in the content.Every customer’s purchasing journey is distinctive, so it is important to approach him / her in a unique way.Click To Tweet
A piece of content that your potential customers can relate with can influence a huge community and can bring many opportunities for your business.
Instead of reaching out to the maximum target audience, the major goal of a marketer should be getting the existing customers engaged with the business.
Encourage them in participating in your marketing campaigns by connecting with them repeatedly. Becoming aware of the interests of your potential customers should be the key interest of marketers.
When you include your customers in your marketing campaigns, your target audience will perceive a strong image of your brand. They will start developing trust in the integrity of your business.Ask your customers to provide their feedback after making a purchase of products or services from your business.Click To Tweet
Use this feedback to improve your products and services. And later, you can incorporate this customer feedback in your promotional campaigns to spread brand awareness to other potential clients.
Offer seamless customer support
Customers who love your products will promote it by word-of-mouth on multiple channels. Your products need to be of top-notch quality and your services should be next level.
The strong brand affection will provoke them to recommend your company and participate in surveys and polls to share their experiences.
Customers tend to remember the experience they had with a brand. Customer service that is cooperative and offers value to customers is ideal for generating positive reviews.
Your customers will likely share their best experiences with others and a strong message will be conveyed to those who haven’t heard about your brand or haven’t yet planned to purchase from you.
Organize social events
Social events play a key role in substantial business growth by bringing the target audience under one roof. Moreover, you can introduce personalization along with creativity in invitation cards.
The participants tend to share their ideas and reveal their interests. This helps businesses to improve their products and services. Read A Marketers’ Guide To Sponsoring An Event to get started.
Later on, when those participants recall the event, they will associate the name of the brand with the event. Events can generate word of mouth and increased sales.
These events are ideal for sharing your brand knowledge, as more potential customers know about your brand the more they get converted.
You can inform them how different and effective your products or services are compared to your competitors.
Introduce affiliate marketing
Affiliate marketing involves offering people a chance to earn commissions for promoting your products through their channels. It is a perfect way of attracting new customers and getting in the spotlight.
When your products get sold, the commission will be paid to the affiliate whose promotional efforts led to the sale.
Managers of Magento-based websites can easily initiate an affiliate marketing program by simply integrating the Magento 2 refer a friend extension.
This extension allows you to set up rewards and manage referral discounts and transactions smoothly.
Before launching your affiliate program, ensure that your products are of top quality and there is already some demand in the market.
Doing so will encourage people to promote for you as your affiliates. They can find numerous channels to market your products where you may not be active, yet.
Recruiting affiliates is easiest when you’re offering an easy-to-use affiliate program. They multiply your marketing efforts and grow your brand faster.
Introduce a customer reward system
Even if you are doing well in your business, you still need to focus on adopting an advanced marketing strategy that will be effective in the future as well.
In order to retain a solid customer base, reward your customers with benefits can significantly increase your retention rate and repeat purchases.
Customers love to acquire tidbits offered by brands. This could be coupons, discounts, or gifts for purchasing a particular service or participating in a special offer.
Customer loyalty programs are best to encourage customers to keep coming back. One of the major goals of initiating a loyalty program is to track customer’s purchasing habits.
Each customer who becomes a part of this program is assigned an ID. Every action he/she takes on your site is analyzed to recognize patterns.
This helps brands to examine the ratio of products which are high in demand and which are low selling. Use this information to adjust your offerings and increase profits.
These rewarding schemes will attract new customers to the business. And loyalty programs encourage customers to prefer purchasing from you rather than competitors who haven’t initiated any loyalty program, yet.
Ready to Get Your Customers to Actively Promote Your Products?
When it comes to creating brand awareness among potential customers, you will find endless options. It would be difficult to determine where to start.
Spend some time doing competitor and market research. You need to experiment with different ideas to understand the needs and interests of your target audience.
Now plan to come up with a unique marketing strategy that will set yourself apart from your competitors.
Keeping your customers satisfied can bring new possibilities for your business as a happy customer can gravitate huge business options for your brand.
[Editor note: I added the video below because it explains in a very compelling way how to delight your customers. It could also change your life!]
Top image credit: Image by Mohamed Hassan from Pixabay edited using Canva
Latest posts by Basim Butt (see all)
- How to Encourage Your Customers to Actively Promote Your Products - November 17, 2019