Some people feel like email marketing is not a worthwhile investment because they assume that they are not going to get any response, but the facts do not support that position. Think about how many times you have gotten an email from one of the big online sellers and then gone back to the site to check out more items or even to make a purchase. This is something that most people do many times over; each purchase that they make then makes it easier for these follow-up emails to be created around relevant topics, which helps to get even more responses.
The key is to use email marketing campaign services for follow-up
purposes more than you use them for modern cold calling.
The problem with sending out messages to people who have never bought anything from you or expressed an interest in what you sell is that these people will probably delete the emails without ever reading a word that they say. They won’t recognize the subject or the sender, and they’ll send the messages to the trash without giving you a chance. They may even block you so that you cannot send them any more of these messages in the future.
When you use the emails to create repeat customers, though, it is far easier. They have already bought items from you, so they theoretically enjoyed the experience and liked the products that they bought; it is very important to do a good job in these areas so that they like your company. You can then put information in the email that directly relates to what they bought before, knowing that they will be intrigued, which goes a long way toward making another sale. For example, if you are selling propane grills online, a follow-up email could advertise grilling utensils or grill covers, both things that you already know that they need if they bought a grill.
The best thing about this is that creating these repeat customers is always going to be your top goal anyway. Getting new people to buy things is fine, but repeat customers help you grow. They will buy things for months and perhaps years to come. You can count on their purchases. The email marketing should be geared toward this far more than anything. Not only will it be more successful, but it will give you the type of customers that you want.
Gail Gardner
Latest posts by Gail Gardner (see all)
- How to Attract Organic Links and Mentions with Content - February 10, 2020
- 50 Places to Repurpose Web Conferences as Video Content - January 22, 2020
- How to Stop Doing Outreach Wrong! What Sites Really Want - November 29, 2019
Email Marketing is getting must for small business owners. Google also Giving Email Traffic to Site. Being a Blogger I must say that Everyone should implement this on their blog to get a better result. But I want to ask admin which Marketing Strategy is better for SEO Social Media Marketing or Email ?
These internet marketing tips are really helpful for the new bloggers, Especially to increase the social traffic. really awesome to read this special article.
Michael Flint would love you to read ..Top Merry christmas 2016 Animated 3D wallpaper
This is a great article for Internet marketer, still after so many month it is useful for me. thanks for sharing admin
Mark would love you to read ..Dangal Vs sultan compare box office collection| comparison
Really Email Marketing is one of the best option to earn more & more. In the staring I usually use the social media options but after using that more & more improvement in the results has automatically started to come.
That’s great admin, these email marketing tricks really help my blog to gain a good social traffic. These tricks really help user to gain a good amount of traffic. Thanks for sharing
Mark talner would love you to read ..Happy diwali 3D images 2015| Hd desktop images
Really a knowledge article for new blogger, i learn so many marketing and promotion tricks form your blog. glad to read such a great post. thanks for sharing
Michael Thomson would love you to read ..Happy new year 2016 Kids dress up| Pictures, top quality
Excellent article about email marketing, I am using social media from so many year but marketing your own business with email marketing is just a awesome experience and really help you to gain social traffic. thanks for sharing
Mark James would love you to read ..5 Ideas to Send wishes on Merry christmas to your girlfriend
To promote well email marketing as well as the social media is must. I find a great results in the social media. so thanks for sharing such a amazing post.
Mark James would love you to read ..Happy new year 2016 Desktop wallpapers| Hd 1080p
Both social media and email marketing are the two great ways to generate a high amount of traffic to your blog. Overall nice and useful post for me.
Thanks for taking the time to comment, James.
Gail Gardner would love you to read ..Upgrade to VPS Hosting for Better Performance and Business Growth
There are lots of services all over the on internet related to email marketing. I really appreciate the hard work you put on this post to show case this service.
Rahul Dhiman would love you to read ..Short Happy Mothers Day Poems
Email marketing is probably the best way to build a community around your blog. You will get regular reader, make money and do various things using your email list.
Sudip would love you to read ..Porto vs Bayern Munich Live Streaming, Preview, Facts – 3rd QuarterFinal of Champions League
To make you site more popular you need a perfect social media planing and things like email marketing can make your business more higher than others
Hey admin, i am using social media and Other marketing campaign on my social site, but don’t know why my site isn’t making a passive income, tell me what do do.
Hi Michael,
I blame the con artists who sell people on the idea that making money online is easy. It isn’t. Most get very little traffic. Many have no idea how to build a site that converts whatever traffic they can get. I personally know many people who used to make money in affiliate marketing. Most of them now provide services because it became so difficult to make a living.
I’m not saying no one can make money online. Many do. It just isn’t easy and it gets tougher every day. One reason is that people have less disposable income. The other is the competition gets stronger as they gain experience and more people try to replace salaries with online income.
There is no easy path to making money. “Passive” income really isn’t. You can’t just build a site and let it make money. If you get one generating an income you have to keep working on it to stay there. Or build a new site if it declines. Online marketing isn’t for the faint of heart.
Gail Gardner would love you to read ..Living in Terror of Negative Reviews?
Email marketing is also a great way to generate traffic online, in a good way, in the initial days i ins’t focus on my email marketing but now a day i am planing to focus on it.
Arjun singh would love you to read ..Anushka Sharma NH10 trailer launch| Budget & Cast
Most blogger in these days are focusing on email to make there blog more popular. i am still making a good income from my blog due to high ranking.
James Scouch would love you to read ..Top & best Theme song of wwe wrestlemania|Best ever
Well email marketing is a big way to take place in web business . For this you must have a beautful story to get feet back.
Great post. You need a perfect strategy for email marketing…
Phill Collins would love you to read ..How to utilize the most from conversion services?
Although, this is quite different from your article but I would like to ask you a question. Which is the best? MailChimp vs. Aweber vs. InInbox vs. GerResponse
Sudip Majhi would love you to read ..Apple Watch Vs. Samsung Gear S – Which is better for You?
Hi Sudip,
The primary reason many use MailChimp is they have a free level. But if you ever share an affiliate link they may not only delete your account, but also break every link in every email you ever sent through their service.
Aweber was #1 for a really long time and is still widely used. One thing I don’t like about it is that if you subscribed previously you can’t subscribe again – it tells you you’re already subscribed even if you can’t find any emails.
GetResponse has a lot of new features and is gaining in popularity. You will definitely want to check into them. Start with Why Create Hype Switched from Aweber to GetResponse.
I have never heard of InInbox.
Oh. Thanks for the info. I didn’t know the MailChimp drawback. Thanks again.
Great tips. I think email marketing is also a good way to publish a blog socially. Many eCommerce sites are also believe that more than 5 % total revenue in a year is coming from this way. Overall nice post and i am going to try in on my blog.
Email is one of the important mode of communication in online business. thanks for sharing the article.
Hello Gail,
Its quite interesting to know the facts that email marketing can give a lot of benefit to a business.But the strategies should be planned and proper mail should be written. Though most of the people think that its a phishing/spamming mail and without seeing they delete that mail which usually arrive in their spam or junk box instead of the inbox.
email marketing plays a important role in online business ….informative article.thanks for sharing
How can we increase or promote online business through email marketing as some of my major clients face that they did’t get company email and sometime they find email in junk or in spam folder…need helpful reply
Thanks
Richard Benson would love you to read ..Jabil Circuit Beats Estimates, Reiterates Outlook
Hi Richard,
Do you mean they are having issues with deliverability of the emails they send? Some provide detailed information on how to whitelist their emails at the time of subscribing. Individual emails can land in spam while most emails sent don’t. There are algorithms that evaluate every message sent and received and reroute some into spam. Using an email provider that shows you those numbers can help you write email messages so that they are less likely to be sent to the junk/spam folder.
Gail Gardner would love you to read ..Affordable Social Media Mentoring for Your #SmallBiz ~ Ask Your Questions
I have recently started with emails and sold 1 product, I was not aware of the influence of email marketing unless I started it. I started it to bring visitors back to my site, I never thought that people would buy things from me through emails but 1 peep did. It was a cool experience to generate a sale from an email.Muhammad
Email marketing is different from other marketing channels because you can almost immediately track responses and trends. So I believe users like it more.
Jeanne would love you to read ..7 Brilliant Design Communities You Should Be a Part Of
This article is good and on reading this article i know how to get responses to our email marketing. In the article they told right that some people feel like email marketing is not a worthwhile investment, because they assume that they are not going to get any response, but really the facts doesn’t support that position.
A fine intro to the power of email marketing services. If you manage to pull out an example email and stress on different sections and why and how they work I believe users will love it even more.
email marketing or newsletter is very important factor in internet business development because in this business audience or visitors are very important, need to attractive with audience or visitor, must need to send newsletter for update or sale promotion. great article.
Shahbaz Ali would love you to read ..5 ways how to improve website ranking.
If you will care about your clients, they will buy your products.
Thanks for interesting article!
Nice article Gail,
I guess email marketing campaign must be done using a powerful strategy to get some results.
Raj Kumar would love you to read ..Free Agenda Templates 2014
I am really impressed with your post. You shared good post about email marketing that were difficult to discuss. This post will help me to increase my knowledge about digital marketing. Thanks to share your knowledge with us.
Nowdays Email Marketing Plays An Important Role In Online Business , It Attracts More Clients And Costumers To Our Product ..
Great Post !! 🙂
People in your contact tarn from receiving a detailed email from you …Find out how Get Response ranks beside other email marketing services. … Email Marketing Gets the Results You Want