Google has a major share when it comes to driving traffic and leads to small and medium-sized businesses around the globe. That makes it essential to elevate your brand in Google search results.
For any brand to remain in business, they need to depend upon organic traffic that is more likely to convert in customers.
They can seek assistance from paid campaigns on Google or social media. These are effective in the short-term and may elevate a brand name against top Google searches.
In this post, I will highlight some of the result-oriented ways and strategies that can help you elevate your brand to the top in search rather than spending a lot on advertisements and promotions.
1. Make the Best Use of Metadata
Metadata is used by Google search robots to understand the content you have on your web pages.
This data also appears in the search results where it must have persuasive ability to attract users’ attention and bring them to your website.
It is like a representative of your website to the masses who are busy finding relevant products, services, or content on the web.
Choose and Target Keywords Wisely
The selection of relevant keywords plays a vital role in bringing a brand to the limelight.
Research using multiple keyword finder and analysis tools to select the most searched key phrases with moderate to low competition.
Write Attractive Meta Titles
Add the unique selling points of your products and services in the meta titles on their respective pages. Try to create curiosity with power words that inculcate fear, happiness, saving, etc.
Compose Brief but Witty Meta Descriptions
Use the space for a brief introduction of the page, product or service to communicate as much as you can in the limited space allowed.
Do insert your target keywords and a call to action to take the users to your brand page.
Online stores powered by WordPress can seek assistance from tools such as Yoast SEO, whereas eCommerce websites using Magento or other platforms use alternative solutions.
The Magento 2 SEO extension is worthy to be mentioned here. It is an effective tool that offers a variety of options for optimizing web pages to achieve maximum SEO value.
It is an ultimate suite that enables users to create meta titles and descriptions, assign alt text to images, build sitemaps, and avoid duplicate content issues.
2. Keep Publishing Content Regularly
Google does check your blog or website for new content frequently. Publishing content regularly can help you gain recency signals that may elevate the search engine rankings of your site.
Brands and notable business names are quite active in providing informative and well-researched articles to keep their followers well-informed.
Decide how frequently to publish content based on how often you are able to write without causing a decline in quality. Strive to only publish top quality content as often as you can.
Online stores usually launch with an aggressive content marketing plan based on keyword research. It should also focus on answering the questions their potential buyers will have.
Source: HubSpot https://blog.hubspot.com/marketing/blogging-frequency-benchmarks
As they become an established brand over time, they can reduce the quantity of content to focus on producing evergreen pillar posts of high value.
Google rewards brand websites with extended exposure through featured snippets and knowledge graphs if they really abide by the guidelines of creating top-notch content.
In addition, eCommerce websites can add structured markup language to different pages to score higher in search results and display additional product and business information.
WordPress users can easily implement rich schema to make their content stand out in searches with the help of All in one schema rich snippets.
The Rich Snippets extension for Magento is the recommended tool for Magento store owners. It is an effective tool that helps merchants include custom information to display in searches.
For example, you can add product price, stock status, ratings and reviews, contact details, etc. to the rich snippets with the help of this extension.
3. Add an Extensive Collection of Media
Internet users search for media as well as text-based pages to explore.
To ease the search process, many users switch to image and video search tabs to have a clear understanding of a brand first and then read about their products.
Images help them view a product from different aspects right on the Google search result pages, whereas a video facilitates a broader preview.
Therefore, you may need to create a vast gallery on your brand website that displays new arrivals, product launches and other events.
Most of the CMS platforms have built-in features in the editor to upload a variety of media files. For example, either WordPress editor facilitates the adding of images, videos, links and other media files with a click.
However, some of the eCommerce platforms such as Magento lack such functionality. The Media & Product Videos Gallery extension is a worthy tool in this regard.
It allows site owners to upload a variety of content for the users as well the search bots to read. The extension facilitates the creation of a dedicated page that boasts all the visual content and specifically product video galleries.
4. Draft and Publish Useful Content
Content is still considered the king of internet marketing and SEO.
In order to elevate search engine ranking and results of your brand, you may need to start focusing on the quality as well as the quantity of the content you publish on your website.
Start with the home page copy and continue to improve all your pages to products and service pages.
As soon as you are done with improved copy for your main site, draw up a content plan for your blog to penetrate into Google searches through branded content writing.
Content needs to be relevant, useful, informative and persuasive. The use of exact match keyword in content is no longer mandatory.
You are free to write around the topic and Google will understand what you aim to communicate by evaluating the context.
5. Collaborate with Social Media Influencers
Social media is a powerful media for getting your brand into the limelight. Most marketers argue that Google loves your website when everyone else loves your website.
This increases the importance of social media as likes, shares, comments, kudos and retweets you get from your followers are counted towards the search rankings of your brand.
Gaining these social signals organically or through pay-per-click campaigns is a difficult task.
On the other hand, if you can find a few social media influencers relevant to your business niche, you can acquire a massive outreach with collaboration agreements.
These influencers or celebrities have a huge fan following ready to take action on a post or tweet their favorite personality shares.
Spend on influencer marketing and calculate the return on investment, and surely, you will be amazed by the results.
6. Earn Quality Backlinks
Backlinks show that your website has a connection with other websites. They indicate that others in your niche recognize your site as having value.
To build authority and gain top rankings, marketers use outreach campaigns which can be fruitful if done correctly.
The backlinks have to be earned rather than bought or exchanged. For this, you may need to focus on creating shareable and link-worthy content.
For example, there are different websites that we often link to from our content as a authority sources for facts and figures, statistics, surveys, research, etc. to earn backlinks.
You can also conduct surveys, research or simply collects facts to collate into an infographic that becomes shareable to the public at large.
Ready to Elevate Your Brand?
Google values the quality of content you put into your brand website. Therefore, to elevate your rankings you need to publish fresh and useful content and keep publishing it consistently.
The use of branded keywords in titles and descriptions of web pages is also crucial.
Focus on getting your basic SEO on-site strategies completed. Then move on to adding images, videos and other visual content to deliver more value through your website.
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