Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy?
Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI.
In fact, marketers and brands of all sizes and types don’t use social media to its full capacity.
They consider digital marketing to be posting several pics/clips and advertising their products.
This is what any common social media user can do. So what are the differences?
The greatest mistake they’re making is that they think social media is all about the number of followers.
They sometimes don’t care about the followers’ relevancy and the engagement rates they can bring to their accounts.
In other words, they ignore and avoid building a niche community to make their audience consider them as a leader in the community.
Many of them don’t know anything about “Brand Storytelling” on social media, and the only thing they want is to get more followers.
Many of them even try to acquire existing accounts to gain instant access to thousands of followers.
It is clear that building a niche community is not an easy task, and not all marketers can afford to do it.
A versatile and robust strategy is a must in this regard. Otherwise, you’ll repeat your previous mistakes without knowing the reason it isn’t working.
This is so important that many medium and large companies assign their marketing campaigns on social media to agencies.
How to Build Efficient Social Media Marketing Strategies
The most important thing these agencies do is to build efficient social media marketing strategies.
That would be especially useful during the COVID-19 pandemic when the staff’s physical presence is limited, and the threat of the coronavirus is still with us.
The time of social media usage per capita has globally increased, and this is a unique opportunity to build a social media marketing strategy.
If you can strengthen your brand identity through informative content and targeting organic audiences, you’ll have a brighter future in the aftermath of COVID-19.
Here is a step-by-step guide through which you can build your own company’s marketing strategy on social media.
1. Analyze your social media performance
First, you have to analyze your current performance to know how well you’re generating leads.
One of the most beneficial aspects of using analytics tools is to recognize your strengths and weaknesses.
Google Analytics is also a great software in this regard.
You can also perform social media A/B testing to know if your ads are of interest to your audience.
2. Define S.M.A.R.T goals
After analyzing your previous performance and knowing what has performed well and what hasn’t, you can define your next objectives.
They need to be specific, measurable, attainable, realistic, and time-bound so that you can be sure you reach them.
You also need to define certain metrics to measure these objectives and optimize your activities.
3. Know your target audience
Social media marketing is all about reaching out to the most probable customers and encouraging them to buy from you.
So you have to exactly recognize your potential customers to be able to speak with them like them.
Age, gender, location, job, and many other factors can significantly change people’s thinking and buying.
So you can’t have a single strategy for all social media users. Fortunately, there are several useful tools to find and reach out to a niche-relevant audience.
4. Choose the right channels
When you know your audience characteristics, you can target them on social media platforms.
The question is which social network is the best one for your business.
Of course, top social platforms are being used by billions of people, and you have to consider using them.
But you need to be more specific as any social app has its own audience demographic, and you can’t use a single content strategy for all of them.
For example, Pinterest’s users in the U.S. are mainly women. But on the other hand, LinkedIn is being used by CEOs, job seekers, professionals, etc.
So you need to prioritize your marketing strategies based on these differences.
5. Generate informative content and post them at the best time
Content is king! You must have heard this sentence thousands of times. But along with generating informative content, you need to put it in the eyes of as many niche audiences as possible.
Try to use social media scheduling tools to post your content at the best time to get maximum exposure.
6. Constantly survey your industry
Even a strong marketing strategy can fail you if you don’t know the competition well.
If you constantly check out your competitors, you can predict whether your strategy will be successful or not.
You have to track all their activities, including social channels they’re using, content style, followers, posting schedules, etc.
To understand these steps better, you can look at the infographic below.
Amazing article I must say ! Social Media Marketing plays a smooth role in getting things done. This was very helpful.
This post looks like really helpfull to growth our instagram accounts. I’am looking for a way to make my instagram account more popular arround architectural surroundings. So, I’ll do all 6 steps for effective bussines strategies for my bussines. Thank you so much.
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I always love your skillful use of infographics to explain and illustrate your point. Thanks for the calming insight in this time of panic.
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Hii
It is very nice article.
Thanks for writhing this article.
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Really informative post Tom I already know some of the points you mention but truly some strategies I don’t know especially specific timing for posting on different social networks now I also keep in mind about timing of post thanks for sharing such a useful article everyone must follow these strategies to compete with their competitor’s
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Hi Tom, Having goals is key for managing social media. Also, setting up the RIGHT expectations for clients is even more key today.
Many think because social media is free it will be the end all and it’s not. One has to spend some money on social media ads and/or spend time and money getting influencers to help spread the word across social media.
Social media has grown so much it’s not as easy as it once was years ago. Thanks for your tips!
Hi Lisa,
Great to see you here. Yes, I sure miss the early days on Twitter when any tweet would send 30-60 actual visitors to read and comment on our posts. That was when I had maybe 10,000 followers.
Today, with well over 100,000 I’m lucky if a tweet gets 1-2 clicks. We definitely need to focus more on building community, reading and commenting on each other’s sites, etc.
The challenge is with clients being ever more demanding and with scope creep and everything else going on in our lives (like ensuring we have plenty of food stored against the coming shortages and inflation), it is hard to make time to do it consistently.
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I am looking into social marketing of my blog. At this moment I use FB. But after reading this post I’ll try to review all of my options
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Hi
I just read your article. I’m completely amazed by the content you’re providing and I shared it to my social media accounts
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Hello Waleed,
I almost deleted your comment because of the Commentluv link you chose: TMI (too much information). But perhaps it is relevant for those people who are installing bidets against another toilet paper shortage.
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We have found that our content gets the best traffic by sending it via email. This is why we are working hard to continue to build up our email list in 2020, as our top content distribution strategy.
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Hi Edwin,
True, but does it concern you that Google can divert your email so that your subscribers never see it? Far too many people are using gmail or routing their email through Google.
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You have write an amazing article which is very helpful for me. You have done a proper research and you have took all the point in your article. I has cleared my all questions. Thanks for your article.
nice post, this was really helpful to me and my friends
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Straight to the point and no dressing on words
Really unique and refreshing article , to keep my eyes on
Good job !
Hello Tom,
This article has many helpful strategy that has helped me .
Keep up the good work.
Power of Social Media – “Social media is not a media. The key is to listen, engage, and build relationships.” Yes, that’s right!. Social media is the fastest-growing trend. In 2020, there are 3.81 billion people actively using social media in the world (Increase 9.2% from last year)
Very nice comprehensive list, thank you for the efforts. Keep writing!!!
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Infographic is the most attractive, less boring for the viewer and fast way to attract the audience and increase the traffic on your post, blog, site or social media
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Thanks for sharing these stratergies, this will help me alot.
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Hi Tom,
These days almost all the world is using the social media. And Yes one needs to have a good social media strategy. And Social media performance should be analyzed for sure.
And I must say the post and infographic share a great deal of information.
Thanks for the great share.
have good week ahead.
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That is a great blog on Social Media. This is something I’d been thinking about but doing little about. I never know these tips which are you mention in your blog.
Really thanks for sharing this kind of information.
Thanks
Sofia Smith
Hello Tom,
Thanks for the amazing blog, that was really impressive. I agree with you that knowing our target audience is important for social media marketing. I would like to hear more from you about SEO in your next blog.
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This is truly a great read for me!! thanks for the quality of articles you post on your blog about effective social media marketing strategy. It will surely help the social media strategist like me who keeps on trying new strategies for social media platform.
Your post is really outstanding 🙂
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Thank you for this useful post. I have one additional point to make to everyone reading this.
My experiment show that most consultancy clients starts from search engines not social medias. Now I instructed my team to post more elaborate content in our website and just a summary in social medias. By this we avoid giving too much useful content to social medias while our main source of leads is search engines.
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Very informative article on SMM. It’s good to have a refresher guide to go over the fundamental aspects of creating a good social media marketing plan. Thanks for sharing!
Thanks bro for this valuable content about socialmedia strategies. Great content keep it up, I was searching for the same topic for os many times but at least I find the exact knowledge I was looking for in your blog.
thanks,
sam
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What a great post this post really inspired me to grow my online business. Thank for sharing this great post
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Great article! SMART is always one of the best approach to understand your business and make strategies! Thank you!
Agree with the smart approach strategy. Very informative blog on Social Media Marketing. It is a fact that same mistake was done by me as mentioned above. Engagement is the key.Thanks for the blog.
nice post thanks for sharing your info please share more content related seo i will waiting your next post
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Hey Tom
It was nice the way you explain everything.
While reading, It look like everything was going smooth and I had done it before but I haven’t.
Your post is really explanatory and I will bookmark you blog.
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Nice website with a very great interface.have so good posts.thanks
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amazing information its help to increase my effective backlinks and increase social media traffic.
What a fantastic post!
I was looking for an idea to fix up to the problem then I went through this blog and to some extent, your ideas helped me out to boost the speed up.
This information is quite helpful and simple for use even to someone with minimal know how. Thanks keep it up.
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Thanks for suggesting us to use the SMART approach which will eventually be achievable.
Like you have mentioned social media marketing is getting increasingly important and it is vital that we do not overlook this valuable channel or marketing.
Still we need to be prudent but at the same time bold enough to deploy strategies to allow us to get the results that we want.
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Impressive Work!! In this pandemic time, these social media strategies will really helpful for us, thanks a lot Tom for sharing such kind of information, keep it up!!
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