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6 Steps to Build an Effective Social Media Marketing Strategy [Infographic]

October 4, 2020 By Tom Siani 36 Comments

Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy?

6 Steps to Build an Effective Social Media Marketing Strategy

Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI.

In fact, marketers and brands of all sizes and types don’t use social media to its full capacity.

They consider digital marketing to be posting several pics/clips and advertising their products.

This is what any common social media user can do. So what are the differences?

The greatest mistake they’re making is that they think social media is all about the number of followers.

They sometimes don’t care about the followers’ relevancy and the engagement rates they can bring to their accounts.

In other words, they ignore and avoid building a niche community to make their audience consider them as a leader in the community.

Many of them don’t know anything about “Brand Storytelling” on social media, and the only thing they want is to get more followers.

Many of them even try to acquire existing accounts to gain instant access to thousands of followers.

It is clear that building a niche community is not an easy task, and not all marketers can afford to do it.

A versatile and robust strategy is a must in this regard. Otherwise, you’ll repeat your previous mistakes without knowing the reason it isn’t working.

This is so important that many medium and large companies assign their marketing campaigns on social media to agencies.

Table of Contents

  • How to Build Efficient Social Media Marketing Strategies
    • 1.   Analyze your social media performance
    • 2.   Define S.M.A.R.T goals
    • 3.   Know your target audience
    • 4.   Choose the right channels
    • 5.   Generate informative content and post them at the best time
    • 6.   Constantly survey your industry
      • Tom Siani
      • Latest posts by Tom Siani (see all)

How to Build Efficient Social Media Marketing Strategies

The most important thing these agencies do is to build efficient social media marketing strategies.

That would be especially useful during the COVID-19 pandemic when the staff’s physical presence is limited, and the threat of the coronavirus is still with us.

The time of social media usage per capita has globally increased, and this is a unique opportunity to build a social media marketing strategy.

If you can strengthen your brand identity through informative content and targeting organic audiences, you’ll have a brighter future in the aftermath of COVID-19.

Here is a step-by-step guide through which you can build your own company’s marketing strategy on social media.

1.   Analyze your social media performance

First, you have to analyze your current performance to know how well you’re generating leads.

One of the most beneficial aspects of using analytics tools is to recognize your strengths and weaknesses.

Google Analytics is also a great software in this regard.

You can also perform social media A/B testing to know if your ads are of interest to your audience.

2.   Define S.M.A.R.T goals

After analyzing your previous performance and knowing what has performed well and what hasn’t, you can define your next objectives.

They need to be specific, measurable, attainable, realistic, and time-bound so that you can be sure you reach them.

You also need to define certain metrics to measure these objectives and optimize your activities.

3.   Know your target audience

Social media marketing is all about reaching out to the most probable customers and encouraging them to buy from you.

So you have to exactly recognize your potential customers to be able to speak with them like them.

Age, gender, location, job, and many other factors can significantly change people’s thinking and buying.

So you can’t have a single strategy for all social media users. Fortunately, there are several useful tools to find and reach out to a niche-relevant audience.

4.   Choose the right channels

When you know your audience characteristics, you can target them on social media platforms.

The question is which social network is the best one for your business.

Of course, top social platforms are being used by billions of people, and you have to consider using them.

But you need to be more specific as any social app has its own audience demographic, and you can’t use a single content strategy for all of them.

For example, Pinterest’s users in the U.S. are mainly women. But on the other hand, LinkedIn is being used by CEOs, job seekers, professionals, etc.

So you need to prioritize your marketing strategies based on these differences.

5.   Generate informative content and post them at the best time

Content is king! You must have heard this sentence thousands of times. But along with generating informative content, you need to put it in the eyes of as many niche audiences as possible.

Try to use social media scheduling tools to post your content at the best time to get maximum exposure.

6.   Constantly survey your industry

Even a strong marketing strategy can fail you if you don’t know the competition well.

If you constantly check out your competitors, you can predict whether  your strategy will be successful or not.

You have to track all their activities, including social channels they’re using, content style, followers, posting schedules, etc.

To understand these steps better, you can look at the infographic below.

Infographic about effective social media marketing strategy

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Tom Siani

Content Manager at Blogwaves
Tom Siani is the Content Manager at Blogwaves.com where he shares his years of experience related to social media marketing, brand marketing, blogging, and search visibility.
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Filed Under: Advertising (Free, AdWords, ppc), Affiliate Marketing, Social Media Networking SMM Tagged With: social media marketing strategy

Comments

  1. roy says

    December 3, 2020 at 4:29 am

    Amazing article I must say ! Social Media Marketing plays a smooth role in getting things done. This was very helpful.

    Reply
  2. archee says

    November 18, 2020 at 4:39 am

    This post looks like really helpfull to growth our instagram accounts. I’am looking for a way to make my instagram account more popular arround architectural surroundings. So, I’ll do all 6 steps for effective bussines strategies for my bussines. Thank you so much.
    archee would love you to read ..What is Orientalism? Orientalism Effect on ArchitectureMy Profile

    Reply
  3. Aaron Jarrels says

    October 27, 2020 at 5:26 pm

    I always love your skillful use of infographics to explain and illustrate your point. Thanks for the calming insight in this time of panic.
    Aaron Jarrels would love you to read ..Funnel Marketing-The Comprehensive GuideMy Profile

    Reply
  4. Ravi dhule says

    October 20, 2020 at 1:44 am

    Hii
    It is very nice article.
    Thanks for writhing this article.
    Ravi dhule would love you to read ..KXIP vs DC Match PreviewMy Profile

    Reply
  5. Bilal shah says

    October 16, 2020 at 6:15 am

    Really informative post Tom I already know some of the points you mention but truly some strategies I don’t know especially specific timing for posting on different social networks now I also keep in mind about timing of post thanks for sharing such a useful article everyone must follow these strategies to compete with their competitor’s
    Bilal shah would love you to read ..Top 10 interesting facts about MeerkatsMy Profile

    Reply
  6. Lisa Sicard says

    October 16, 2020 at 5:25 am

    Hi Tom, Having goals is key for managing social media. Also, setting up the RIGHT expectations for clients is even more key today.

    Many think because social media is free it will be the end all and it’s not. One has to spend some money on social media ads and/or spend time and money getting influencers to help spread the word across social media.

    Social media has grown so much it’s not as easy as it once was years ago. Thanks for your tips!

    Reply
    • Gail Gardner says

      October 16, 2020 at 11:07 am

      Hi Lisa,

      Great to see you here. Yes, I sure miss the early days on Twitter when any tweet would send 30-60 actual visitors to read and comment on our posts. That was when I had maybe 10,000 followers.

      Today, with well over 100,000 I’m lucky if a tweet gets 1-2 clicks. We definitely need to focus more on building community, reading and commenting on each other’s sites, etc.

      The challenge is with clients being ever more demanding and with scope creep and everything else going on in our lives (like ensuring we have plenty of food stored against the coming shortages and inflation), it is hard to make time to do it consistently.
      Gail Gardner would love you to read ..The Basics of Getting Small Business FinancingMy Profile

      Reply
  7. Dr Jam Travels says

    October 16, 2020 at 3:09 am

    I am looking into social marketing of my blog. At this moment I use FB. But after reading this post I’ll try to review all of my options
    Dr Jam Travels would love you to read ..BledMy Profile

    Reply
  8. Waleed Hassan Sheikh says

    October 16, 2020 at 1:49 am

    Hi
    I just read your article. I’m completely amazed by the content you’re providing and I shared it to my social media accounts
    Waleed Hassan Sheikh would love you to read ..Male Hair Removal: Where To Trim And Where To Leave Hair – TMLMy Profile

    Reply
    • Gail Gardner says

      October 16, 2020 at 11:09 am

      Hello Waleed,

      I almost deleted your comment because of the Commentluv link you chose: TMI (too much information). But perhaps it is relevant for those people who are installing bidets against another toilet paper shortage.
      Gail Gardner would love you to read ..The Basics of Getting Small Business FinancingMy Profile

      Reply
  9. Edwin Dearborn says

    October 15, 2020 at 1:03 pm

    We have found that our content gets the best traffic by sending it via email. This is why we are working hard to continue to build up our email list in 2020, as our top content distribution strategy.
    Edwin Dearborn would love you to read ..When Should I Hire A CMO?My Profile

    Reply
    • Gail Gardner says

      October 16, 2020 at 11:16 am

      Hi Edwin,

      True, but does it concern you that Google can divert your email so that your subscribers never see it? Far too many people are using gmail or routing their email through Google.
      Gail Gardner would love you to read ..5 Industries Using Trucking to Keep the World SuppliedMy Profile

      Reply
  10. Mahmudul Hasan says

    October 15, 2020 at 12:16 pm

    You have write an amazing article which is very helpful for me. You have done a proper research and you have took all the point in your article. I has cleared my all questions. Thanks for your article.

    Reply
  11. sunday says

    October 15, 2020 at 8:31 am

    nice post, this was really helpful to me and my friends
    sunday would love you to read ..Infinix Hot 7 Review – Great Budget Phone for you?My Profile

    Reply
  12. Radoslav says

    October 15, 2020 at 3:49 am

    Straight to the point and no dressing on words

    Really unique and refreshing article , to keep my eyes on

    Good job !

    Reply
  13. Rohit says

    October 15, 2020 at 2:54 am

    Hello Tom,
    This article has many helpful strategy that has helped me .
    Keep up the good work.

    Reply
  14. Maria Diaz says

    October 15, 2020 at 1:14 am

    Power of Social Media – “Social media is not a media. The key is to listen, engage, and build relationships.” Yes, that’s right!. Social media is the fastest-growing trend. In 2020, there are 3.81 billion people actively using social media in the world (Increase 9.2% from last year)

    Very nice comprehensive list, thank you for the efforts. Keep writing!!!
    Maria Diaz would love you to read ..My First Day At DigiMantra Labs – Rohit PuriMy Profile

    Reply
  15. Laura William says

    October 14, 2020 at 2:13 am

    Infographic is the most attractive, less boring for the viewer and fast way to attract the audience and increase the traffic on your post, blog, site or social media
    Laura William would love you to read ..Men’s Deerskin Unlined Gloves with Zipper ClosureMy Profile

    Reply
  16. shashi kashyap says

    October 14, 2020 at 12:39 am

    Thanks for sharing these stratergies, this will help me alot.
    shashi kashyap would love you to read ..How leather accessories act as a big add on to the women’s outfit?My Profile

    Reply
  17. Robin Khokhar says

    October 13, 2020 at 1:04 pm

    Hi Tom,
    These days almost all the world is using the social media. And Yes one needs to have a good social media strategy. And Social media performance should be analyzed for sure.
    And I must say the post and infographic share a great deal of information.
    Thanks for the great share.
    have good week ahead.
    Robin Khokhar would love you to read ..Important Tools to view private Instagram ProfileMy Profile

    Reply
  18. Sofia Smith says

    October 13, 2020 at 6:49 am

    That is a great blog on Social Media. This is something I’d been thinking about but doing little about. I never know these tips which are you mention in your blog.
    Really thanks for sharing this kind of information.

    Thanks
    Sofia Smith

    Reply
  19. Micheal Skilling says

    October 10, 2020 at 9:41 pm

    Hello Tom,
    Thanks for the amazing blog, that was really impressive. I agree with you that knowing our target audience is important for social media marketing. I would like to hear more from you about SEO in your next blog.
    Micheal Skilling would love you to read ..How Does A Facebook Messenger Chatbot Improve Customer Service?My Profile

    Reply
  20. Priyanka Singh says

    October 10, 2020 at 12:24 pm

    This is truly a great read for me!! thanks for the quality of articles you post on your blog about effective social media marketing strategy. It will surely help the social media strategist like me who keeps on trying new strategies for social media platform.

    Your post is really outstanding 🙂
    Priyanka Singh would love you to read ..Top 8 Social Media Platform to Sell Products OnlineMy Profile

    Reply
  21. Kessy says

    October 10, 2020 at 5:04 am

    Thank you for this useful post. I have one additional point to make to everyone reading this.

    My experiment show that most consultancy clients starts from search engines not social medias. Now I instructed my team to post more elaborate content in our website and just a summary in social medias. By this we avoid giving too much useful content to social medias while our main source of leads is search engines.
    Kessy would love you to read ..How to register a company in Tanzania through BRELA ORS (Online Registration System)?My Profile

    Reply
  22. Everette says

    October 9, 2020 at 4:17 pm

    Very informative article on SMM. It’s good to have a refresher guide to go over the fundamental aspects of creating a good social media marketing plan. Thanks for sharing!

    Reply
  23. sam says

    October 9, 2020 at 11:24 am

    Thanks bro for this valuable content about socialmedia strategies. Great content keep it up, I was searching for the same topic for os many times but at least I find the exact knowledge I was looking for in your blog.

    thanks,
    sam
    sam would love you to read ..Best skills for an entrepreneur to become successfulMy Profile

    Reply
  24. Samir Das says

    October 9, 2020 at 12:54 am

    What a great post this post really inspired me to grow my online business. Thank for sharing this great post
    Samir Das would love you to read ..Vestige Colostrum capsule Benefits & side-effectsMy Profile

    Reply
  25. Tony says

    October 5, 2020 at 12:54 pm

    Great article! SMART is always one of the best approach to understand your business and make strategies! Thank you!

    Reply
  26. Debjyoti Chanda says

    October 5, 2020 at 12:39 pm

    Agree with the smart approach strategy. Very informative blog on Social Media Marketing. It is a fact that same mistake was done by me as mentioned above. Engagement is the key.Thanks for the blog.

    Reply
  27. Ankit bhoj says

    October 5, 2020 at 9:25 am

    nice post thanks for sharing your info please share more content related seo i will waiting your next post
    Ankit bhoj would love you to read ..How To Remove Spoolling In PrinterMy Profile

    Reply
  28. Abraham Victor says

    October 5, 2020 at 6:25 am

    Hey Tom
    It was nice the way you explain everything.
    While reading, It look like everything was going smooth and I had done it before but I haven’t.
    Your post is really explanatory and I will bookmark you blog.
    Abraham Victor would love you to read ..Top 6 seo secret for beginners blogger | search engine optimization ranking secretMy Profile

    Reply
  29. Fataz Muhammad says

    October 5, 2020 at 5:05 am

    Nice website with a very great interface.have so good posts.thanks
    Fataz Muhammad would love you to read ..How to end poverty from allover the worldMy Profile

    Reply
  30. BALRAJ Sarraf says

    October 5, 2020 at 4:44 am

    amazing information its help to increase my effective backlinks and increase social media traffic.

    Reply
  31. Belsa says

    October 5, 2020 at 12:26 am

    What a fantastic post!
    I was looking for an idea to fix up to the problem then I went through this blog and to some extent, your ideas helped me out to boost the speed up.
    This information is quite helpful and simple for use even to someone with minimal know how. Thanks keep it up.
    Belsa would love you to read ..Bite Off More Than Can DrewMy Profile

    Reply
  32. Tekkaus says

    October 4, 2020 at 11:20 pm

    Thanks for suggesting us to use the SMART approach which will eventually be achievable.

    Like you have mentioned social media marketing is getting increasingly important and it is vital that we do not overlook this valuable channel or marketing.

    Still we need to be prudent but at the same time bold enough to deploy strategies to allow us to get the results that we want.
    Tekkaus would love you to read ..Bayview Hotel Melaka Review-In The Heart of MelakaMy Profile

    Reply
  33. Muster says

    October 4, 2020 at 9:58 pm

    Impressive Work!! In this pandemic time, these social media strategies will really helpful for us, thanks a lot Tom for sharing such kind of information, keep it up!!
    Muster would love you to read ..Which Are The 3 Main Business Transformation Aspects Affecting Industries Today?My Profile

    Reply

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