Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy?
Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI.
In fact, marketers and brands of all sizes and types don’t use social media to its full capacity.
They consider digital marketing to be posting several pics/clips and advertising their products.
This is what any common social media user can do. So what are the differences?
The greatest mistake they’re making is that they think social media is all about the number of followers.
They sometimes don’t care about the followers’ relevancy and the engagement rates they can bring to their accounts.
In other words, they ignore and avoid building a niche community to make their audience consider them as a leader in the community.
Many of them don’t know anything about “Brand Storytelling” on social media, and the only thing they want is to get more followers.
Many of them even try to acquire existing accounts to gain instant access to thousands of followers.
It is clear that building a niche community is not an easy task, and not all marketers can afford to do it.
A versatile and robust strategy is a must in this regard. Otherwise, you’ll repeat your previous mistakes without knowing the reason it isn’t working.
This is so important that many medium and large companies assign their marketing campaigns on social media to agencies.
How to Build Efficient Social Media Marketing Strategies
The most important thing these agencies do is to build efficient social media marketing strategies.
That would be especially useful during the COVID-19 pandemic when the staff’s physical presence is limited, and the threat of the coronavirus is still with us.
The time of social media usage per capita has globally increased, and this is a unique opportunity to build a social media marketing strategy.
If you can strengthen your brand identity through informative content and targeting organic audiences, you’ll have a brighter future in the aftermath of COVID-19.
Here is a step-by-step guide through which you can build your own company’s marketing strategy on social media.
1. Analyze your social media performance
First, you have to analyze your current performance to know how well you’re generating leads.
One of the most beneficial aspects of using analytics tools is to recognize your strengths and weaknesses.
Google Analytics is also a great software in this regard.
You can also perform social media A/B testing to know if your ads are of interest to your audience.
2. Define S.M.A.R.T goals
After analyzing your previous performance and knowing what has performed well and what hasn’t, you can define your next objectives.
They need to be specific, measurable, attainable, realistic, and time-bound so that you can be sure you reach them.
You also need to define certain metrics to measure these objectives and optimize your activities.
3. Know your target audience
Social media marketing is all about reaching out to the most probable customers and encouraging them to buy from you.
So you have to exactly recognize your potential customers to be able to speak with them like them.
Age, gender, location, job, and many other factors can significantly change people’s thinking and buying.
So you can’t have a single strategy for all social media users. Fortunately, there are several useful tools to find and reach out to a niche-relevant audience.
4. Choose the right channels
When you know your audience characteristics, you can target them on social media platforms.
The question is which social network is the best one for your business.
Of course, top social platforms are being used by billions of people, and you have to consider using them.
But you need to be more specific as any social app has its own audience demographic, and you can’t use a single content strategy for all of them.
For example, Pinterest’s users in the U.S. are mainly women. But on the other hand, LinkedIn is being used by CEOs, job seekers, professionals, etc.
So you need to prioritize your marketing strategies based on these differences.
5. Generate informative content and post them at the best time
Content is king! You must have heard this sentence thousands of times. But along with generating informative content, you need to put it in the eyes of as many niche audiences as possible.
Try to use social media scheduling tools to post your content at the best time to get maximum exposure.
6. Constantly survey your industry
Even a strong marketing strategy can fail you if you don’t know the competition well.
If you constantly check out your competitors, you can predict whether your strategy will be successful or not.
You have to track all their activities, including social channels they’re using, content style, followers, posting schedules, etc.
To understand these steps better, you can look at the infographic below.