While I’m working on reviews of the book Mastering Google Analytics and their free ten day email course I thought I’d ask for your questions. There must be something you’ve always wanted to know about improving your online store.
Few realize how each small improvement made to a site can greatly impact usability, increase conversions, and maximize revenue. I know because I worked simultaneously in many ecommerce stores and tracked the changes in Web Analytics as we made them.
By comparing the same change across multiple stores it became obvious which made the most difference. That knowledge can now benefit you and your online store. What small change will increase your revenue?
It can be something as simple as the color, size, placement and text on your “Add to Cart” button. “Add to Cart” is far more effective than “Buy Now” because Buy Now requires more commitment than some of your potential buyers are ready to make at that point. Some may be afraid they can’t back out of buying.
It could be something more significant such as upgrading the type of search function you offer. Have you ever known what you wanted to buy, done a search, and been presented with page after page of unrelated products? What did you do? Most will simply leave and try somewhere else. Fix this one thing and see your sales increase.
What else do you want to know? How good is your search? Would you like me to pop into your store and evaluate it for you? That’s what I’m here for and it costs you nothing. On top of that it might send you some buyers:
Simply leave your questions, requests and link to your store in the comments of this post.
Go ahead and leave a short description of what your business does. All links are do-follow so you’ll also be adding to link-building for your store.
If this proves popular I may offer more expansive free evaluations of e-commerce stores and especially Yahoo! Stores. The more response I get now the more likely that will happen so please tell your friends and favorite online sellers and share this post at Twitter, FriendFeed and other Social Networking sites. Thank you.
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