The internet has evolved over the decades. As it has, so has one aspect of the mobile app market: e-commerce.
As e-commerce has changed, so has the way we sell products, do promotions, and influence or attract customers. On the other hand, buyers see products with new perspectives and the way they shop is changing.
With the growing mobile app market, online shopping providers are no longer limited to web platforms. Instead, they can make use of mobile shopping apps. At the rate at which customers are using e-commerce apps, it is estimated that U.S. sales will reach around $434 billion for the year 2017.
Shopping from desktops declined to just 55% from 60% compared with the previous year, and 2015 saw an exponential increase of mobile users.
Stores are improving the buyer-seller relationship when it comes to mobile apps. Retailers are using customer comfort to redefine shopping. They are smoothing the checkout process by integrating desktop sites with apps, giving consumers an amazing shopping experience with just a click.
There’s no comparison between desktops and mobile when it comes to how satisfied people are with their shopping experiences. The changes mobile apps have made to e-commerce include:
- New marketplaces
- Mobile-friendly shopping
- New horizons in advertising and marketing
New Marketplaces – Anywhere, Anytime Shopping
Over the past decade, new online marketplaces have become popular hubs for retailers, marketers, and customers. Amazon initiated online shopping back in 2001. The company continues to innovate in the e-commerce market, most recently with its drone delivery services.
Online marketplaces provide consumers with a wide range of products. Customers are also able to compare prices, brands, and customer reviews before purchasing, as well as have access to considerable discounts. What’s even better is that with mobile apps, these new marketplaces are at customers’ fingertips.
Mobile-Friendly Shopping
The most important recent innovation in e-commerce in past years is the ability to shop via mobile. Mobile commerce, or m-Commerce, has seen a rapid shift from responsive websites to mobile applications. People now experience the complete spectrum of interactive and engaging shopping through small screens.
According to eMarketer: By 2019, some 71% of U.S. consumers will have a smartphone, compared to 59% todayClick To TweetPush notifications are a luxury that people get on mobile phones. Every new product update, offer, and promotion enables customer reengagement. These advances have almost replaced traditional e-commerce sources.
Social Shopping – Let Customers Do the Promotions
Social media is a powerful marketing platform from which shopping apps are ultimately benefiting. Current digital media marketing and online promotions have entirely replaced traditional marketing methodologies. They have introduced a new shopping approach – social shopping.
Also, these platforms let your customers speak about your products, adding authenticity to your services. Some solutions allow social users to leave product reviews the brand can then use on their own site or reshare.
All kinds of channels, such as email, social media, and online games, provide access to e-commerce apps. Twitter has come up with a “Buy Now” button so that brands can let customers know about their products and even purchase them in real time.
The Future of E-commerce
While the e-commerce market continues to benefit from mobile apps, the future lies in augmented and virtual reality. Augmented reality makes it possible for the customer to thoroughly consider his needs. If you are shopping for furniture, you can use your mobile camera to determine where specific pieces might go in your house.
Augmented reality is making the user point of view limitless. Even the top brands are working on implementing this incredible technology.
In the meantime, the world of the mobile app is significantly expanding as shopping apps create new domains for e-commerce.
Latest posts by Ankur Purohit (see all)
- An Analysis of the Rise of Ecommerce Apps in the Mobile App Market - August 20, 2016
- Why Your Small Business Needs a Mobile App - July 22, 2016
This site is very informative. Am read different topics from this site. best of luck for the team of this site.
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Hey Ankur,
Great Job Buddy!!!
Article shares a great information and its good to read such an informative post after so long. Mobile applications now have become very important for the promotion of businesses and bring profit their way. So there is great increase in the development of the Ecommerence apps in the market.
Thanks for sharing such a useful piece of information and Keep Sharing!!!!!
I definitely really liked every part of the information about eCommerce apps and i also have you saved to fav to look at new information in your site.
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First of all thanks for sharing this blog. The mobile app is the key part of each e-commerce business, which improves sales and builds better relations with the customer. it’s an easier way to promote products and services.
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Thanks for sharing.
In my opinion, mobile applications are the future. Smartphones owners are increasing their production day by day and users are using their devices to shop and search for a wide range of products. A mobile app is not only providing a personalized user experience that many customers now prefer. But, it is also becoming a challenge for the traditional methods of shopping and are helping businesses to stand out from the competition.
Nowadays, e-commerce platforms are more directed towards selling products to individuals who are looking forward to purchase the one you are selling online. With the advent of mobile applications and smartphones, people are highly reliant on making purchases through their handheld devices. If you own an online e-commerce web store then you can surely take this huge opportunity as an advantage and provide customers with an application to make those specific purchases from your store. This approach is highly welcomed by the 90% audience due to simple order system and fulfilling their needs on fingertips. Yesterday I have write article on why every Ecommerce merchants have mobile app in this era: https://goo.gl/aP0Lm7
Very well said, Ankur! Nowadays, you can call and text by using mobile app in smartphones just for free. This really useful and it makes your daily live’s easier especially to the business entrepreneurs.
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Excellent post! Thank you for sharing the info.
Mobile-Friendly Shopping IS one of the most important trends the mobile world has ever seen and the implications are outstanding.
Hey,
Very informative post, Having an application for your business ,can take your business to a completely new level. Apps are not simply for immense companies like Amazon, eBay, and Wal-mart anymore. Medium and small enterprises now increase their marketing strategies and expanding their customer reach with mobile apps.
Hello,
I found your weblog web page on google and check several of your early posts. Continue to preserve up the really beneficial operate.
Thanks for sharing this informative blog with us !!!!
As someone who lives in the world of mobile apps, I definitely approve this post. Mobile-Friendly Shopping might just be one of most important trends the mobile world is keeping a close eye on.
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Hi, very informative post, Having an app for your business demand marketing efforts to a completely new level. Apps are not simply for immense companies like Amazon, eBay, and Wal-mart anymore. Medium and small enterprises now raise their marketing strategies and expanding their customer reach with mobile apps.
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Hye.. Ankur…
I really appreciate your article buddy…Thanks for writing on mobile app market!!!
Keep sharing your views with us!!
Have a nice day ahead…
Hi,
I’m thankful to you for sharing such an informative article.There are several benefits of using mobile apps. Some of those benefits are explained below:
1) Transparency
Mobile apps ensure that there is a direct and transparent connection between the seller and the buyer. This transparency is helpful to both the parties and reduce the needless chaos that can occur due to its absence.
2) Comfort
There is nothing more comfortable that being able to purchase what you want, when you want it. Mobile apps and their role in eCommerce is important because they allow the buyer to purchase products and services with just a few clicks. The seller benefits because the transaction is completed as easily.
3) Speed
Mobile apps mean that the transactions are not only easy, they are also faster. Faster transactions means more transactions can happen while will increase the revenue manifold.
4)Effective Communication
The communication is much easier, quicker and transparent with the increasing use of mobile apps.
5)Market Awareness
With market awareness, retailers are aware of what works and what doesn’t and are able to structure their business plans in a similar manner. They can note the trends, tastes and preferences of the buyers and use the knowledge to maximize sales.
I really appreciate your efforts for writing this article.
Thank You!
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Thanks for sharing great statics with us on Rise of Ecommerce Apps in the Mobile App Market. Mobile apps provides great interface and user friendly source for shopping…..
Great post! The kind that makes you want to comment.I do need to get my readers more emotionally involved. Thanks for all the nice tips
Hey Nice Article! There is a strong boost in App market and thus e-commerce is not behind. Recently in India you may have noticed that flipkart has enabled app-only strategy for its website which shows how strong mobile app market is and how fast it’s growing.
And on top of that, Apple is constantly fueling the app market and thus providing the necessary revenue stream.
I hope swift language and its ecosystem becomes strong pole in upcoming future.
Thanks,
Parth Patel
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Hi Ankur,
I review and use a lot of apps in all sorts of verticals and I think there is still the killer e-commerce app yet to be made.
Sure eBay and Amazon and some big box retailers have their own dedicated app and there are e-commerce aggregation apps.
But, I am yet to see a disruptive cross retailer app be developed. I know it’s beset with problems getting so many destinations to agree to be within a single app for things like comparative shopping but it would be gold!
Colin
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Thanks for the useful article, this is very interesting. let’s see what will happen in the future with ecommerce.
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Day by gay Ecommerce business increase. And ecommerce app is very important for mobile app market. Thanks for sharing information,
Really great article, This article is very informative about apps of mobile marketing thanks for sharing.
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Thanks for sharing information, Ankur. I have a couple app ideas and this article really helped me consider the features and offerings of those apps.
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