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How to Empower Your Business Through Ecommerce Analytics

July 26, 2016 By Dimira Teneva 6 Comments

Online storeowners and their teams often do business blindly, not making use of all the data their websites accumulate every day. The use of ecommerce analytics can help entrepreneurs gain vital information at a glance so their businesses can grow.

Shopping Icons-Ecommerce Analytics Empowers Business-min

A platform such as Metrilo uses online data to offer actionable insights and does the heavy lifting of analysis without being overwhelming.

If you want an ecommerce health check today, this 8 Crucial eCommerce Metrics Guide, complete with practical tips, will help you use each metric to your business’s benefit. It comes with two cheat sheets for you to fill in your numbers in order to compare them against your benchmarks.

Table of Contents

  • The Importance of Ecommerce Analytics
    • Metrilo Evaluates Your Company’s Performance
    • Metrilo Personalizes Your Data
    • Metrilo Allows You to Tailor Your Campaigns
    • Metrilo Is Cost-Effective
    • Metrilo Gives You the Best ROI
      • Dimira Teneva
      • Latest posts by Dimira Teneva (see all)

The Importance of Ecommerce Analytics

“Data analysis” tends to be a term too fancy and data analytics solutions too expensive for an industry mostly run by small businesses. SMBs find it hard to sift through all available features and feel they won’t be able to get a good ROI for such software.

But in the long run, any business seriously desiring growth should have analytics in place. The good news is that progressive people are offering high quality solutions that guarantee growth.

Metrilo Evaluates Your Company’s Performance

Metrilo monitors all crucial performance metrics, including:

  • acquisition channels
  • conversions
  • ready-to-use sales funnels
  • revenue
  • retention
  • product correlations
  • visitor and customer behavior

These metrics can be further narrowed down by:

  • channel
  • product
  • cohort
  • campaign
  • UTM source
  • device
  • location
  • referrals
  • actions taken/not taken on the site

Metrilo Personalizes Your Data

Metrilo collects all relevant customer information in neat profiles so that the people behind the orders are not faceless. The profiles, together with customer session histories, are gold mines for  insights into what customers are interested in, what their buying concerns are, how long their decision-making processes take, and much more.

Metrilo Allows You to Tailor Your Campaigns

Metrilo uses customized email campaigns to let online stores act on the insights they collect. Any customer segment can be reached with different offers, such as coupons, products, and CTAs. All campaigns are tracked and measured by engagement rates and revenue.

Metrilo Is Cost-Effective

The best part is that Metrilo bases its plans on unique monthly visitors, rather than on events, as many other solutions do. Prices start at $59 for 10,000 unique monthly visitors and go up to $299 for 180,000. Customized plans, annual plans, more visitors, and partnerships with agencies are all possible as well.

Metrilo makes integration with Shopify, Magento, WooCommerce, and custom solutions fast and easy, as well as offering a free, all-feature, 14-day trial.

Metrilo Gives You the Best ROI

Metrilo measures your marketing efforts and optimizes spending in order to attain the best possible ROI. It tracks offers and inventory performance and makes customer relations more relevant, timely and humanized. In short, Metrilo transforms data into answers.

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Dimira Teneva

Dimira Teneva is the Marketing Copywriter at Metrilo. She writes about: *B2B Content Marketing *Copywriting/Editing *Digital Marketing Strategy *E-commerce *Website optimization *eCommerce analytics *eCommerce marketing
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Filed Under: Ecommerce Tagged With: analytics, data mining, Ecommerce, ecommerce metrics

Comments

  1. Bianca Guerrero says

    August 8, 2016 at 7:25 am

    Hi Dimira, Great article. I found it very helpful for our website. It’s very important today to measure or evaluate nearly everything. This is the only accurate way to find out if our marketing strategy is working or not. Thanks for sharing.

    Reply
  2. Jasmine Morgan says

    August 5, 2016 at 6:03 am

    Really Awesome post you have a great time to write this useful post Information is very useful. E commerce analytics is very

    helpful and I really liked your article. E-Commerce Business is very popular Now a days. very Nice Article.

    Thanks for sharing

    Reply
  3. Richa says

    August 3, 2016 at 8:08 am

    E commerce analytics is very helpful and I really liked your article. I would like to introduce you with some of the tools that can be used for the purpose of measure e commerce analytics.
    Splittar, Shoprocket You can find more like them at “BetaPage”

    Reply
  4. Hari says

    July 28, 2016 at 9:56 am

    Hi, Its Really wonderful article with lot of information, From this post i have learned some new things in E-Commerce Business Thanks for sharing

    Reply
  5. Asif says

    July 27, 2016 at 5:06 pm

    E-Commerce Business is very popular at this time, but today I have learned something about E-Commerce Business. Thanks, A Lot for shared. I have got more ideas about E-Commerce Business.
    Asif would love you to read ..Billing System Project in Java Tutorial in UrduMy Profile

    Reply
  6. Anand G says

    July 27, 2016 at 9:38 am

    Empower our business through ecommerse analytics is the necessity of todays market. Thank you so much for such a helpful post which is full of information. But whenever I thought some sites i am finding it more intresting than any other blogs and your strategy is also unique and impressive.

    Reply

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