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Earn Links Through Your Website Asset

July 30, 2013 By Joseph Gojo Cruz 49 Comments

One does not simply build links; You must EARN them.
Click image to read Link Earning is the New Link Building

Links are very important in terms of online visibility. They play an important role in how a website will perform in SERPs and how a website will be found through search engines. This means, every single link can make a website perform well or it can hurt the overall performance of a website if its link profile is not pure of low quality and spammy links.

Back in the old school days of SEO, quantity of links did matter and in order to build links, many SEOs used to perform aggressive link building to increase the link popularity of a website through article and web directory submissions.

This form of manipulative practice and mindset of many SEO practitioners became very popular and drastically abused by many SEOs which triggered the father of search (Google) to take action and put an end to this behavior by rolling out their spam filter algorithms.

In the ERA of quality (in terms of content, website and links), the quantity of links doesn’t matter. Therefore, if your SEO approach is to build links aggressively, you are only digging your website a grave where no one will ever be able to find it through organic results which is going to be a huge failure. So forget about the quantity and let’s focus on the quality which is the real key player of the game.

Table of Contents

    • Focus on what will earn Links
  • How to Earn Links?
    • Contribute on trusted websites
    • How to do this?
      • Joseph Gojo Cruz
      • Latest posts by Joseph Gojo Cruz (see all)

Focus on what will earn Links

Earned links are much more valuable and trusted by search engines than links that you have built. Also, this makes the linking content, video or infographic become viral. This can be powerful and useful to its target readers.

Quality content helps a website receive continuous qualified traffic from different channels from links created by other people. Any of your informative work (infographic, video or content) can attract links in their newly created publication related to yours. This type of earned link gives a strong and positive signal to the website which I also consider as a free marketing promotion.

How to Earn Links?

1. Start by identifying the needs of your audience – Given the fact that you already have your target audience in mind, you need to make sure that you will get their attention and drive them to your website. Whether your content is in the form of an infograhpic, webinar, or a short recorded video, content that comprehensively meets the demands of your target audience is best. (infographic image)

2. Create a resource page on your website – The most essential freebies that you can give away to your target audience is to provide them a complete list of your compelling resources within your website. This could be a list of your remarkable articles, case-studies etc.

SEO strategies
Click image to get links to 52 more posts about Link Building Strategies

3. Create a list of professional interviews – Produce a list of interviews with highly respected individuals within your industry and put them altogether on a page of your website where your readers will easily find whenever they visit your website to learn something new and to get to know more those respected people. This page-asset of your website will not only earn incoming links but also will receive tons of traffic to your website in the long run.

Expert Interviews
Click image to see an example of an expert interview

Image Credit: DigitalPhilippines.net

Contribute on trusted websites

Sharing your knowledge in a form of content, infographic, document or video presentation on another website will increase your online exposure, especially if the website hosting your contributed post is authority and trusted website by search engines which means, no unnatural links, no useless content or anything do not give useful information to the audience. Focus on checking out the website domain authority using online tools to see if the website is worth linking to.

How to find trusted and quality websites?

1. Set up Google alerts– The best way for busy individuals to deliver them the information that they need on certain things is to have it delivered to their inbox wherever they are. Even if you are not on your computer, you will still be able to find prospect websites where you can become a contributor. This product of Google actually helps us save time and at the same time, providing us quality results that are related to search query.

Google Alerts setup form.
Click image to see what a Google Alert looks like

2. Use a tool like opensiteexplorer – The most efficient way to identify the authoritativeness of a website is to check its domain authority. The higher domain authority a website you will find the better. Since pagerank can be manipulated, it is safer to depend on domain authority when identifying a website that you can use to become a regular contributor.

Moz Open Site Explorer
Moz Open Site Explorer: click this image to see an example of the data it returns for each URL.

3. Get posted on .Edu sites – It is very common that .edu sites are highly trusted by search engines which means, this will definitely give you a powerful link that is much better than a thousand links coming from directories online. However, it is quite difficult to get published on .Edu sites or other authoritative websites as they are very picky on publishing a guest contributed content. But these resources might help you on finding quality websites that you can use with domain authority of 80-100 scale.

Build Quality Website and Quality links will follow

A lot of people are obsessed with link building and marketing of their website to increase their revenue, traffic and incoming links. But in the recent update of Google on their ranking factor of a website, it clearly says that they recommend on creating high quality website not links.

So if you spend the time creating your website with useful information from the meta data up to the content of your website, you will surely earn quality links as your reward from your visitors by using your website as a reference or just by simply promoting your website through social shares and bookmarks.

How to do this?

1. Make sure that your website is crawlable – A lot of people do want to make the design of their website impressive by using java script, iframe or flash and as a result, search engine crawlers find it difficult to crawl and index their website which is one of the mistakes that website owners practice.

2. Include in your website what people are going to search for – Be helpful to your target audience and provide them everything on your website. Be very detailed on the information as people always look for sustainable website that can provide their needs.

3. Be creative in providing meta data “title and description” of your pages – To get the attention of your target audience, be descriptive in meta title and description of your pages to help your website standout in SERP as it will be used by search engines when it comes to relevancy.

4. Create compelling content – To make your website standout among the competitors of your website, you need to be very creative and unique when writing for every pages of your website. Since it is what your readers will look at from the moment they enter your website, you need to be very competitive when it comes to the content of your website.

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Joseph Gojo Cruz

Latest posts by Joseph Gojo Cruz (see all)

  • Earn Links Through Your Website Asset - July 30, 2013
  • Old Fashioned Link Building: Is it still effective? - April 30, 2013
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Filed Under: Link Building, SEO / Google / Organic Traffic Tagged With: content marketing, earn links, inbound marketing, SEO / Google / Organic Traffic

Comments

  1. Indo says

    April 10, 2019 at 4:03 am

    I agree! as you have said: website if its link profile is not pure of low quality and spammy links. unlike before on SEO’s techniques the more links you build the better, but after the Google algorithm has been arrive it’s the quality that matter’s most.

    Reply
  2. WalatraShop says

    January 9, 2018 at 10:49 pm

    Thanks for the suggestion, I am new to this kind of stuff, so this would be very helpful for me.

    Reply
  3. jasa layanan kebersihan says

    November 25, 2017 at 1:55 am

    I guess the saying content is king still holds true but now the focus should be more on the quality of what is published as opposed to the quantity.

    Reply
  4. Sandeep Chatterjee says

    July 14, 2017 at 6:43 am

    Hi Joseph,
    Thank you for sharing such a useful article.The way you have explained how can we build a high quality backlink and have excellent DA for our website is really helpful for newbies like me

    Reply
  5. Bajumurah says

    January 21, 2017 at 7:22 am

    Very helpfull i will test to my new website, because im style newbie in seo, Thanks very much admin, keep writing

    Reply
  6. Narinder Kumar says

    November 15, 2016 at 10:26 pm

    Hey Joseph Gojo Cruz

    Thanks for sharing us valuable information for earn links. to provide a great knowledge for DA, and also provide a good tools for google alert its realy helpful.
    Narinder Kumar would love you to read ..How to choose the right keywords for SEO?My Profile

    Reply
  7. khazzanah says

    July 12, 2016 at 6:32 pm

    for beginners like me it seems this is not an easy thing to do, let alone get backlinks from sites that have high authority

    Reply
    • Gail Gardner says

      July 12, 2016 at 8:36 pm

      Hello,

      You’re right – it isn’t an easy thing. You have to make something amazing that will stand out and share it with people who will care. Or join a collaboration of bloggers.

      You can also use Twitterfeed to automatically share the best blogs in your niche. Comment on their content and share it so they will notice you. Then reach out to them about collaborating.

      Get active on ViralContentBuzz and JustRetweet – instructions are in those links.

      And finally, read the post I’ve put in CommentLuv to connect with other bloggers.
      Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their IncomesMy Profile

      Reply
  8. kubah masjid says

    May 16, 2016 at 10:11 pm

    wewww… this article ist very good writing and easy understanding , like it , thanks for share this broo
    kubah masjid would love you to read ..Kontraktor Kubah Masjid Enamel Berkualitas Seluruh IndonesiaMy Profile

    Reply
  9. kicau says

    March 8, 2016 at 3:19 pm

    awesome Article.. i am doing a research on it because google Trusts on Natural links and Am finding ways through which i can earn them.Let’s see what happens
    kicau would love you to read ..Free Download Mp3 Kicau Burung Manyar Merah GacorMy Profile

    Reply
  10. Basri Abdullah says

    February 12, 2016 at 4:33 pm

    I really enjoy simply reading all of your weblogs. Simply wanted to inform you that you have people like me who appreciate your work. Definitely a great post. Hats off to you ! The information that you have provided is very helpful.

    Reply
  11. dokter7 says

    October 2, 2015 at 8:53 am

    thanks for sharing this, i can learn everything here, to fullfill my curiousity of the world of SEO
    dokter7 would love you to read ..Beragam Manfaat Minyak Zaitun Untuk PayudaraMy Profile

    Reply
  12. Peter says

    September 30, 2015 at 8:40 am

    learn SEO’s nowdays is tricky. if spammed Google wont recognized you. I found this article very helpful to learn and practice about SEO
    Peter would love you to read ..Manfaat Lemon Untuk Kesehatan Dan Beberapa Fakta Salah KaprahMy Profile

    Reply
  13. homy says

    September 25, 2015 at 4:30 am

    This is true that Set up Google alerts The best way for busy individuals to deliver them the information that they need on certain things is to have it delivered to their inbox wherever they are.
    homy would love you to read ..Bunk bed for kids, simple funny and minimalistMy Profile

    Reply
  14. Khairul Anwar says

    August 13, 2015 at 8:32 pm

    Hi Joseph !, Nice suggestion!I am preparing a college paper and collecting information on this topic. Your post is one of the better that I have read.

    Reply
  15. babebejo says

    July 25, 2015 at 5:41 pm

    Hi Joseph,thanks for sharing your article, this help me much, especially how to use google alert, I have idea after you mention about this, hope can improve my backlink performancethanks so much JosephIt\’s honor if you can visit my last post, I am just a noob who try learn this core http://wawancarakerjatips.blogspot.com/2015/07/situspencarikerja.html

    Reply
  16. Anne says

    May 5, 2015 at 4:59 am

    I have learning about seo nowdays. Its really tricky and a bit complicated. You must manage how much % you give to each niche, keyword, links and etc Thanks for sharing! I forgot add http:// before my url website, So I repost my comment, I hope you dont mind.
    Anne would love you to read ..Pembahasan Lengkap & Tuntas Ciri-ciri Hamil MudaMy Profile

    Reply
    • Steve says

      June 16, 2015 at 5:29 am

      Thanks Joseph for sharing these tools with us…
      I already heard about these tools long ago..
      Its Time To Try My Hands with these Tools Now !! 🙂
      Steve would love you to read ..Clash Of Clans Builder – Base Layout And Complete GuideMy Profile

      Reply
  17. pakar says

    October 21, 2014 at 8:33 am

    wow, this articel very good writing and easy understanding , like it , thanks for share this

    Reply
  18. Sanjay Kumar Negi says

    October 12, 2014 at 4:59 pm

    Amazing post, i liked it too much, thanks for sharing here.

    Reply
  19. Ade says

    September 30, 2014 at 12:26 pm

    I had to immediately try to apply this theory good, thank you.

    Reply
    • homy says

      September 25, 2015 at 4:39 am

      Great & inspiring post, but Create a resource page on your website, is the hard way, u must be a creative person!

      Reply
  20. Harshit Jain says

    January 29, 2014 at 6:42 pm

    The tool you discussed is really great, aswesome and genuine .
    Harshit Jain would love you to read ..How to Reset Windows 8 Password? Solved!My Profile

    Reply
    • Imelda says

      November 17, 2016 at 1:13 am

      Nice share Joseph. You describe those steps in a very simple yet understandable way and make them easy to be put into practice.

      Reply
  21. Mahesh Charjan says

    January 11, 2014 at 3:55 pm

    excellent,these are one of the best ways to earn good links form various sources.i personally like the google alert

    Reply
  22. iDev says

    January 8, 2014 at 6:59 am

    This is a great post. I find the more description and an awesome tips in this post. Well I used the opensitexplorer for links. Many people think it is an easy task and your article shows how in depth it really is. Thanks

    Reply
  23. Rudi Nazarudin says

    January 1, 2014 at 4:36 am

    wow this is really the trick how to get backlinks that are truly extraordinary, and fortunately I jug MOZ Asering using either the website or using the extension, thank you for this post.

    Reply
  24. Andrew says

    November 4, 2013 at 9:05 pm

    Hi Joseph,
    This article is great for learning how to build links. This is very thought-provoking, and helps a lot, no matter how good you are at SEO. Back-links are by far the best way to get to the top of search engines. Thanks for posting this,
    Andrew

    Reply
  25. Gintautas Sipavicius says

    October 17, 2013 at 12:21 am

    It is hard to build web traffic,whe you are just a beginner.But this blog will help me a lot.Thanks JMr.Joseph

    Reply
  26. Myhox says

    September 6, 2013 at 8:03 am

    Hi Joseph !
    I agree with your point that Link Earning can play the vital role to boost the SERP than Link Building. We all know that after the introducing of algorithm and Google Panda, Link building is becoming more spamming and we need to focus for organic link earning techniques to defeats the existing challenges on Link Building.
    Thank you for your resourceful post.

    Reply
  27. David says

    September 5, 2013 at 7:37 pm

    It all sounds like basic stuff but actually it’s harder to pull all of these elements together than it seems. I find I constantly have to remind myself of the fundamentals to keep on track – so thanks for this reminder!

    Reply
  28. Johan Bengtsson says

    August 30, 2013 at 12:32 am

    Good tips and ideas on how to build good links. Missing a little the social media part which will also give good links.

    Reply
  29. Hall says

    August 13, 2013 at 2:51 pm

    Great Idea. I found exactly what was I searching for. Attractive and obvious thoughts. Keep Updating Thank you

    Reply
  30. James says

    August 5, 2013 at 1:57 am

    Contribution to the trusted and high authority website is more important to get more exposure. Google Alert is pretty new to me and I would say thanks to update my knowledge about it.

    Reply
  31. Gautam says

    August 2, 2013 at 1:57 am

    Awesome Article.. i am doing a research on it because google Trusts on Natural links and Am finding ways through which i can earn them.Let’s see what happens
    Gautam would love you to read ..Download WhatsApp For Pc,WhatsApp For Windows 7/8My Profile

    Reply
    • Kary says

      November 2, 2016 at 11:49 pm

      hai, i aggree this post, so very nice and very help full, i will try it thanks for your website,,
      Kary would love you to read ..petrified wood sinks for saleMy Profile

      Reply
    • kinara says

      November 2, 2016 at 11:57 pm

      thanks brooo. so i’ll try it for may blog. your post is greaat, very helpfull, and so inspiration
      kinara would love you to read ..Cream Elora Beauty OrganicMy Profile

      Reply
  32. Emma Simpson says

    August 2, 2013 at 6:27 am

    There’s a lot of detail here and some great tips. Every website owner can benefit from understanding how the right backlinks and right mix of baclinks can benefit your site and your SERP results. Another great tool is Ahrefs.com for checking your backlink profile.

    Reply
  33. Josh Nadeau says

    August 1, 2013 at 10:47 pm

    Great share Joseph. I think it all starts with good content. It represents a product – if it’s no good, then whats the point of advertising for it? All the link building exercises in the world won’t make any difference if your bounce rate is through the roof because of poor content. Thanks for all the great tips.

    Reply
  34. Jessica Warren says

    August 1, 2013 at 1:35 pm

    This article just proves why businesses really should hire outside marketing and seo companies that stay up to date with all the different strategies to help their websites rank higher. Many people think it is an easy task and your article shows how in depth it really is. Thanks for sharing.

    Reply
  35. Michael Williams says

    August 1, 2013 at 10:27 am

    Very good information here. I guess the saying content is king still holds true but now the focus should be more on the quality of what is published as opposed to the quantity. Thanks for sharing all these tips on what I should do to help my website rank higher.

    Reply
  36. Kyle Howard says

    July 31, 2013 at 11:38 pm

    Two words when it comes to earning links: info graphics. Wait, maybe that is one word. Infographics! Make good ones, put them on facebook, pintrest, etc., don’t forget to add a link to your site, sit back, profit.

    Reply
  37. Freddy says

    July 31, 2013 at 11:33 am

    I just downloaded OpenSiteExplorer, a new too for me, and seems to be useful…

    I’m new in this branche, so your articles are real guides for me! Thanks!

    Reply
    • Kary says

      January 22, 2017 at 9:55 pm

      hi…
      I just downloaded OpenSiteExplorer, a new too for me, and seems to be useful…
      theese article very helpful, thank u
      very inspiring
      Kary would love you to read ..petrified woodMy Profile

      Reply
  38. Nafees Ahmed JM says

    July 31, 2013 at 9:49 am

    Hi,
    Thanks for posting this article…
    Really valuable info…..
    Nafees Ahmed JM would love you to read ..Google Launches Play Games App for AndroidMy Profile

    Reply
  39. Ravi says

    July 31, 2013 at 6:56 am

    Nice and incredible information’s. The tools and proposal that you discussed in this article are genuine.

    Reply
  40. Steven Stuss says

    July 31, 2013 at 5:49 am

    I agree! as you have said: website if its link profile is not pure of low quality and spammy links. unlike before on SEO’s techniques the more links you build the better, but after the Google algorithm has been arrive it’s the quality that matter’s most.

    Reply
  41. James says

    July 31, 2013 at 12:40 am

    The tools and suggestions that you discussed in this article are genuine.

    Reply
  42. Pramod says

    July 31, 2013 at 12:09 am

    Nice suggestions Joseph ! The tools and suggestions that you’ve mentioned in this article are no doubt very good and genuine . I never used Google alerts before and i am excited to try it out and i had a question ..what’s more effective ..posting comments/guest posts on a blog with high DA or posting comments/guest posts on high PR blog?

    -Pramod

    Reply

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