Are you struggling with selling your eCommerce products? If your answer is “yes,” then you have to redefine your eCommerce marketing strategies. In this post, I have put together 10 remarkable eCommerce marketing tips to help you increase the revenue of your online store.
1. Create a Content Marketing Plan
It is necessary to create a content marketing plan that includes your products, newsletters, social media, and videos.
Adding a blog is key to educating your customers about your products without directly giving them a sales pitch.
A blog will also help you to get a better ranking in search engine results pages (SERPs), as well as more traffic and conversions. Create a weekly plan, and then analyze how well your content marketing plan is performing.
2. Fix Technical Errors
Audit your site and see if there are canonical or duplicate page errors. If there are, then fix them using extensions or proper coding.
There might be broken links as well, which can create a bad user experience. So it is important to fix such links.
Your site should load within three to four seconds. Otherwise, customers will opt out, leading to high bounce rates. If you can’t take care of these problems by yourself, then ask an expert to fix these errors on your site.
3. Utilize the Power of Social Media
Social media is a powerful tool for boosting the product sales because there are millions of active members on different social media platforms.
Create accounts on major channels such as Facebook, Twitter, Instagram, Pinterest, Flickr, and Tumblr.
Post about your products regularly. You can automate posts (and save time and get insights) by using social media monitoring tools for different channels.
Study the reports and identify the channels providing you the greatest value. Try to focus more on those channels so you can yield a better ROI.
4. Create a Mobile App
This is one of the most important points of all the eCommerce marketing tips. Mobile users are increasing day by day and will continue to grow in coming years.
Having a mobile app will not only help you to get new customers but will also help you retain old ones.
A mobile app is the best way to build brand awareness in front of millions of mobile users by means of push notifications.
In fact, you can use your mobile app to retarget your audience to Facebook. Apps are the best way to promote new products to customers based on their interests. Mobile apps boost the revenue of businesses that interact with their audiences from time to time.
5. Grow Your Email List
According to one study, people purchase products during their return visits to a store. The best way to get these return visits is by growing your email subscriber list.
Apply best practices for email marketing in order to get good open and click-through rates. Email is one-on-one personal communication, so the chance of someone purchasing your products as a result of email is high.
You can take advantage of email marketing to boost your eCommerce marketing sales by sending emails about a new product launch. In fact, you can also retain your loyal customers by sending them emails of products based on their interests.
6. Reduce Shopping Cart Abandonment
According to the Baymard Institute, the average abandonment rate is 69.23%. This means that most people who add a product to a cart won’t buy. It depends on you to convert them into buyers. Here are some of the tips you can follow:
- Send emails referring to shopping cart abandonment.
- Make your checkout process simple.
- Provide free shipping.
- Simplify the navigation process for the checkout.
- Offer the best price match guarantee.
Personalization is the key to success in 2017 and in the coming years of the eCommerce industry. Real-time, personalized communication based on customer interests and behavior is pervasive.
Personalization optimizes the customer journey by reminding customers about the products in their carts and recommending new products to purchase.
8. Optimize for Mobile
You must optimize your site for mobile devices in order to increase your purchase rate because people are highly active on mobile. Here are the key points you need to consider for mobile optimization:
- Responsive mobile design
- Avoid using flash
- Good site visibility
- Fast site loading speed
- Simple checkout process
Also, if someone adds a product to the cart on the mobile site, then that item should also be available on the desktop site and vice versa.
9. Generate Product Reviews
People like to refer to reviews before making a decision to purchase. Doing so helps them to trust the product and make their decisions. In fact, negative reviews are important, so respond to negative reviews instead of deleting them.
10. Loyalty Program
When people buy from your online store, there is a 27% chance they will come back. So it is important to retain them by making them your loyal customers.
You can provide customers reward points, discounts, coupons, free shipping, and special offers as a strategy for creating loyalty.
Wrapping Up Our ECommerce Marketing Tips
These are some of the most important eCommerce Marketing tips that will help you to boost your revenue and yield a positive ROI.
Over to You!
Which tip did you like the most? Share any tips you have in the comments section below.
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