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How to Get Your Customers to Pay Faster

September 6, 2017 By Dana Davis 7 Comments

Businesses are used to jumping through hoops for their clients. With their websites, for example, companies go to great lengths to turn their visitors into customers.

How to Get Your Customers to Pay Faster

Once they attract their customers, companies do a lot to maintain their engagement levels. Of course, this process is just a part of doing business, and a business that doesn’t go after its customers isn’t going to be a business for long.

But neither will the business that allows its customers to pay whenever they want. In some cases, buyers don’t pay upfront, or at the point of sale.

They pay once they get the goods or service they want and after you’ve sent an invoice to them. And while plenty of customers like to pay on time, you, the business owner, will need to chase after some of them.

Table of Contents

  • Making It Easy for the Customers to Pay Faster
  • Be Prepared to Invoice
  • Positive Reinforcements and Penalties
  • Don’t Be Too Shy to Follow Up
      • Dana Davis
      • Latest posts by Dana Davis (see all)

Making It Easy for the Customers to Pay Faster

But before you start chasing your customers for late payments, you first need to make sure that you’ve made it as easy and as convenient as possible for them to pay you.

Your customers might prefer one payment method over another, so it would be a good idea to enable all the payment methods your business can handle.

You have cash and credit cards as the traditional payment options. You also have online payment platforms. And even checks don’t have to be a pain. Modern payment processing services, such as Check 21 processing, have made it easier and faster to process checks. The more options you give your customers, the easier it will be for them to pay you on time.

Be Prepared to Invoice

If you want your customers to pay quickly, you need to be quick when it comes to invoicing. As soon as you have done the work, provided the service, or supplied the products as stipulated by your contract, you need to issue an invoice.

There are many different websites, as well as types of software, that can help you with creating an invoice. But you should think about composing yours on your own.

When it comes to invoicing, language matters a lot. As always, it pays to be polite. Including words such as “thank you” and “please” in the terms section of the invoice is a good choice. You should also include a time frame during which you expect the invoice to be paid, usually between two to three weeks.

The correct phrasing to use is “within 14 days” or “within 21 days,” not “net 14” or “net 21.” Not all people know what “net” means, so it’s better not to risk using that term.

Positive Reinforcements and Penalties

Two things you should consider adding to your invoices are positive reinforcements and penalties. With positive reinforcements, you notify the customers that if they pay before the deadline is over, they get something in return.

A small discount of 1% or 2% will do. Many people see this strategy as a good way to make your customers pay faster, and it is an easy method to implement.

Penalties, on the other hand, are something you should stipulate in your contract first, and then include in the invoice. Penalties are basically a way of asking for interest on the payment after a certain period of time.

For example, you can state that if clients do not pay within a month, the amount they owe increases by 5%.

This strategy can, however, backfire. Something that could happen is that certain customers might find it easier to pay a 5% interest on your fee than a larger interest on their credit cards.

Don’t Be Too Shy to Follow Up

Some people are shy when it comes to reminding customers their payments are due. If you’re one of these people — stop.

You delivered on your part of the contract, and you have a right to be paid. You’re not being pushy or a nuisance simply by asking for what your client agreed to give you.

You can find plenty of examples of follow up letters or emails. It’s more important, however, that you know when to follow up.

And because preemption is always better than dealing with the consequences, you should send your first follow-up before the due date.

Two or three days will be enough time. Then you’ll want to send collection letters regularly, every five to seven days.

Following up on late invoicing is never fun, but neither is having to wait for a very long time to get paid. That’s why it’s best to make sure that all of your invoices go out as quickly as possible and that they contain the right language and incentives.

And if that system doesn’t work, following up and sending out collection letters and emails is what you’ll have to do next.

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Dana Davis

Dana Davis focuses on small business and the use of gifts to show appreciation in relationships. She researches gifts of all kinds and especially personalized and engraved executive gifts for ExecGiftsBlog.com.
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Filed Under: Small Business Advice Tagged With: customer payments, efficiency, invoicing, pay faster, productivity

Comments

  1. Maha Mohsen says

    July 26, 2018 at 7:42 am

    Great article , thank you for your information
    I using a new payment method in egypt called “Fawry”

    Reply
  2. Addy Brown says

    April 10, 2018 at 12:20 pm

    Hi…
    With the help of this article Small Businesses will get more benefit when the customer pay faster .
    This article is really helpful for attracting customers.

    Reply
  3. Mark says

    September 12, 2017 at 3:49 pm

    Hey Dana!

    Great methods and strategies for making the customers to pay real quick. Simply Amazing Dana!
    Have a blast ahead.

    Cheers,
    Mark

    Reply
  4. Roy Anup says

    September 11, 2017 at 11:14 am

    Hi Dana,
    Could you suggest me please how to verify PayPal account? I have a PayPal account but my country is not permitted by PayPal. I need to online payment through paypal so how do I do that?
    please write about this topic.

    Reply
  5. venkymama says

    September 8, 2017 at 7:52 am

    Hi Sir,
    Thank you for sharing this good article for me like newbie’s. after read this article i got a clear knowledge on “Easy for the Customers to Pay Faster” . Thanks a lot once again

    Reply
  6. John says

    September 7, 2017 at 8:29 am

    Making it easy to pay quickly is something that is too often overlooked. Make it easy for people to do what you want them to do – this is always good advice. Offering options is wise, it might be easiest for some to pay via credit card or online transfer. Give customers options to pay.

    Definitely don’t be shy about following up. You need to be polite but many people will just need a reminder to put responding to you at the top of the list of things to do.
    John would love you to read ..Insurance as a Digital EntrepreneurMy Profile

    Reply
  7. Apartments in Colombo says

    September 7, 2017 at 12:59 am

    Wow. that is really nice article and I think it was effective for the people who are doing the business like me. Thank you and Good lucky.

    Reply

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