You need a memorable new design, but you don’t have a graphic designer on staff and you have no idea what you want your design to look like. Now what? Crowdsourcing graphic design lends itself well when you’re not sure what you want, but you feel you will know it when you see it. The process is simple:
DesignCrowd is the #1 custom design marketplace. They have 448,472 designers around the world who have delivered $25,306,978 worth of designs. The average number of designs per project is currently 102. (See the bottom of their home page for their latest stats.)
Types of Graphic Projects
Any kind of graphic can be crowdsourced at DesignCrowd. The most common projects are:
- Any creative project
Choose from a much longer list of projects on the site.
How the Process Works
Using DesignCrowd is a simple process. Watch this video, or read the highlights below it.
- Post a creative brief including budget
- Receive designs from designers within hours to a few days
- Share the design to get opinions from others
- Select a design and ask for changes
If you don’t like any of the designs (which should be unlikely given the number of designers), your budget amount will be refunded by DesignCrowd.
How to Get the Best Results
Using a crowdsourcing platform isn’t a hands-off process. The more you provide feedback and answer questions from the designers involved, the better they can refine their designs.
Don’t expect designers to put hours into polishing each submission. They need to keep the time they invest into each entry to a minimum.
Once you narrow your choices, you can upgrade your project to guaranteed payout. Don’t expect the graphics to be fully finished until the final draft.
You Get What You Pay For
Even when using a crowdsourcing platform, don’t expect to get designs from top designers for bottom dollar. While there are experienced graphic artists on DesignCrowd, if you want to get their attention your budget must be reasonable.
Spend some time looking at the designers listed in the type of project you’re planning. Once you post your project, invite the designers whose work you like best by clicking the “Invite designer” button. (See on image below.)
If you want designers to take your invitation seriously, you will want to include a $20 or $50 participation payment. DesignCrowd calls this their “hybrid crowdsourcing model”. According to their statistics, including a participation payment increases the chances of a top designer accepting your invitation to 92%.
Projects can also be managed one-on-one with your chosen designer rather than crowdsourced publicly. Before you select the final design, check the designer’s portfolio and interact with them to ensure they are qualified designers.
DesignCrowd holds your money in escrow until the graphic files are received by them and ready for you to download. They verify the graphics are “in the file format that you require and that the files meets our Minimum Design Standards. This involves checking that file contents match and that vector files are scalable and editable.”
If you don’t like the results, you can request your money back (excluding initial posting fees). Before you approve payment for your design, check to make sure it is original.
Designer Income and Opportunity
By providing participation payments and the ability to work one-on-one with a designer instead of only through crowdsourcing, DesignCrowd offers designers more opportunities to become well-paid.
Their top designer joined four years ago and has earned over $700,000 on the platform. Designers can build their portfolio on the site to attract invitations.
They encourage clients to offer participation payments of $20 at the start of the project to submit or as a reward at the end of the project.
Top designers are also eligible for $50 participation payments once they start winning contests and receiving consistent customer reviews.
Even established designers could use DesignCrowd to expand their clientele.
Live toll-free support
I phoned the DesignCrowd 800 number on Saturday evening. They answered immediately, and the person I spoke with knew the answer to every question I asked.
If you want to work with a particular designer, you can call and ask them to assist in the arrangements. You can also request a design quote for personalized assistance.
Want more choices in your project? Just give them a call and ask for advice. They will let you know what to do next and personally recruit more designers for your project.
Whether you want to see 100+ designs or you just want to find the perfect designer to work with your business, DesignCrowd is a strong option. Just be willing to be an active participant in the process for best results.
Disclosure: This is a Sponsored Post. Although I was compensated for writing it, what I wrote is entirely my own evaluation of how the sites works and how to get the most out of it.