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Critical Marketing Skills You Need to Write Great Content

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Marketing is a part of almost every brand’s top priority. The ability to write great content is essential.

Critical Marketing Skills You Need to Write Great Content

Being in touch with numerous businesses and marketers over the past several years, I’ve learned that marketing has an immense potential to influence people’s lives.

But marketing skills and professional development don’t come easy where things are changing rapidly.

Today, businesses are demanding a strong and adaptable skill set from their employees. This has paved the way for T-Shaped Marketer.

Companies that can effectively develop its people with evolving marketing skills and creative insights get a huge edge in offering value to their customers.

No doubt, content is the king in today’s digital marketing era.

But producing content that overshadows your competition is not that easy.

Since an average reader spends only 8 seconds reading a piece of content, it becomes vital to write valuable and engaging content for your audience.

Getting hands-on a range of tools and skills not only offers flexibility to create diverse marketing plans, but it also supports each marketer to foster their skills.

So it goes without saying, these critical marketing skills are what you need to produce great content and stay abreast in the fierce competition.

Let’s dive in!

1. Explore Before Expressing

Carrying out proper research prior to stepping into the execution phase is imperative to gain successful results. Developing a marketing plan on a shaky base is a synonym for failure.

Explore and examine previous campaigns in the market and extracting lessons from those experiences. It also involves finding out bloggers or influencers to reach out.

In short, you need to develop a list of targets through research that will help you to write content amazing enough to be shared by your target market.

2. Rank Your Tasks

This is one of those marketing skills that is not highlighted enough, but it is vital for writing great content.

How?

Well, producing great content is all about selecting the best content writing opportunities or concepts while rejecting the others.

You need to prioritize your tasks at hand. For example, you can start labeling your tasks with respect to their prospects.

This ordering of projects, concepts, and plans is what enables you to be more focused and creative, ready to produce amazing content.

3. Bring Synergy

Let me recall the definition of synergy:

“the interaction of elements that when combined produce a total effect that is greater than the sum of the individual elements, contributions”.

This is vital for teams.

But why is it important when you are working by yourself?

Because the websites that you approach might wish to work collaboratively to generate a piece of content. So you must realize the value of synergy.

4. Rack Your Brain

Coming up with an idea is another marketing skill that you need to develop because this idea is going to make or mar your content.

No worries if you only come up with average content quality for some projects. But if you are determined to get massive success, you need to rack your brain for those original and unique ideas that help you stand apart!

5. Keep Your Eyes Open

Checking how your content is performing is important. It will enable you to identify readers’ engagement with your content and highlight areas for improvement.

If you are not actively tracking your content performance, you will never be able to create great content by rectifying those mistakes.

Remember, creating great content is a gradual process and it takes time, effort, and constant monitoring of what you are writing.

6. Stories Inspire

Storytelling is one of the critical (and one of my favorite) marketing skills that you need to excel with great content.

Being able to tell a tale is challenging, but once you get a hold of this skill, your content will stand out and will be doing the rest for you.

Remember Nike?

7. Some Designing and Coding

Thanks to websites like Canva, a novice is now capable of creating amazing and simple designs without the need to install and learn Photoshop.

Similarly, learning basic JavaScript will enable you to make little CSS or HTML coding tweaks to your website that can give you an edge over your competitors.

8. Don’t Be Afraid to Experiment

The Wright brothers would never be able to come up with the concept of the airplane if they hadn’t experimented with their idea!

Mark this one…

Behind every success, there are several failures.

If you are daring enough to face rejections and willing to experiment to continue to achieve your goals, your experiments will lead you towards success.

Ready to Write Great Content?

Creating great content is challenging. And I believe that this challenge can never be conquered without passion, knowledge, and perseverance.

These qualities cannot be acquired overnight. These are developed over a period of time through self-assessment, hard-work, failures, and learning.

People might criticize your content. Don’t take these to heart; keep pushing yourself up and ahead. Keep learning, brainstorming, and developing the skills needed to accelerate your potential.

Thanks for checking out this post. Have ideas to add? Please share them with us in the comments.

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Sana Syeda

Freelance blogger & writer at Sparks Concepts
Syeda Sana is a professional blogger and copywriter. Her expertise includes a range of writing and editing services such as article and blog writing, copywriting, tutorials, press releases, reviews and social media content management. She has been working in the field of digital marketing & advertising for the last 7 years and has experience working with international clients including individuals and organizations.
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Comments

  2. Thanks for your great content sharing. It is an informative post sharing. Content is the main thing for any blog or website success. thanks a lot of thanks

    Reply

  3. Hello Syeda,

    Content is the beautiful ornaments of the online marketing. Without content, it is dumb.
    And from your stuff, I got something new.
    Thank you !!!!! 🙂 keep sharing.

    Reply

  6. Hey Sana,

    I love this article, All the tips are really crucial. Today content is the most important part of any business website., it helps your business grow, Personally I like graphics a lot, so I always try to make good pictures through Canva for my post so that people can engage with my content. It’s really a good way.

    Thanks for sharing this post.

    Reply

    • Hi Maria,

      Thanks for sharing your views and feedback, it’s something I really value. You are right, graphic design is a good way, sometimes more effective than text-only, to persuade its target audience to care about the design in front of the brand.

      However, communication is highly effective when your business goals meet visual aesthetics accordingly.

      I hope you have a great career!

      Reply

    • HI Lyrics

      Backlinks are one of the supreme ranking factor. However, sometimes alone it doesn’t offer results as expected. For example, to gain the most out of your backlinks, make sure that:

      – You have a technically optimized site

      – You have a strong site architecture

      – You have valuable content, updated regularly.

      I hope these points will give you some idea.

      If you wish to discuss further, you are welcome!

      Reply

  10. Can anyone tell the length of minimum and maximum content for high rank. And what is the exact percentage of keywords should use in the content

    Reply

    • There is no one correct answer for length of content to rank. The Yoast SEO plugin only complains if your content is less than 300 words. This blog has a 700 word minimum, and 1000+ is better.

      Neil Patel cites research that indicates that longer content attracts more links and ranks better. He recommends 2250-2500 words.

      Most blogs will have some pillar content which Yoast is now calling “Cornerstone content” that is that long while the average post will be shorter.
      Gail Gardner would love you to read ..See You Later SEO…Make Way For Search UXMy Profile

      Reply

  11. Nice article…I totally agree with you…Content is the main thing for any blog or website success..you have explained very well how to improve content…Thank you very much for increasing my knowledge more about it.

    Reply

  12. Million Thanks for this amazing guide for writing great content, Beautiful post, with great visual ideas:) i really enjoyed and bookmarking for future reference 🙂

    Reply

  13. Sana

    An impressive approach towards marketing.

    Skills could not be concluded as you have elaborated.

    Since Marketing is like an ocean. As deep as you go, you will find many ways to express your contents and also challenges to concur.

    Thanks for sharing ….

    Sultan

    Reply

    • Thank you Sultan for your feedback on the topic. Certainly, marketing is as nice as ocean and there are so many activities in the field that can be used for the growth and enhancement of diverse fields, like content marketing and writing.

      All we have to do is to identify those opportunities and work on them to get better results.

      Thanks again!

      Reply

  15. Sana,

    I totally agree with the skills you listed here, particularly 3. Synergy. As much as I hate the term ‘synergy’, its a key component to successful marketing. This is a common problem I find when we work with multiple agencies on an account, causing marketing as a whole to suffer.

    Thank you for your content!

    – Rhodes

    Reply

    • Thank you, Rhodes, for your input.

      That’s true and even I have found this quite challenging, yet worth to try on. It has the potential to give you better outcomes.

      Reply

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