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Creative Ways to Move Your Blogging Empire Forward

December 13, 2017 By Deborah Anderson 15 Comments

You love your blog. You love being in business for yourself. Your dream has come true and you are an entrepreneur! But you don’t yet have a blogging empire.

Expanding Your Blogging Empire

When you figure out all of the hours you are spending on blogging, you realize that you are not even making minimum wage! You don’t want to admit that to anyone! Now—no matter how much you enjoy what you are doing—you are a little bit sad.

Table of Contents

  • You Can Have a Blogging Empire
    • Option 1: Acquiring a Personal Investor (or Sponsor)
    • Option 2: Obtaining a Business Loan
    • Option 3: Creating a Product and Passive Income
  • Summary
      • Deborah Anderson
      • Latest posts by Deborah Anderson (see all)

You Can Have a Blogging Empire

It doesn’t have to be that way. You just need to convert your blogging into a blogging empire! Here are three options that you might want to consider when moving toward that blogging success level.

Option 1: Acquiring a Personal Investor (or Sponsor)

If you know anyone, such as a parent, uncle, or friend, who could be interested in investing in your blogging empire, approach him or her.

We can call this strategy “blog sponsorship.” Sponsorship is a way to find people with deeper pockets than your own and inspire them to sponsor your blog, usually in exchange for advertising.

Be sure to put together a proposal and presentation (using PowerPoint or something similar) to impress them about what your blogging empire could become with a little infusion of money.

Pretend you are not related to or friends with them, and propose your idea as if they were strangers. You could be surprised. They might invest in the future of your blogging empire!

Option 2: Obtaining a Business Loan

Using collateral is similar to getting a mortgage. When you get a mortgage, you are offering your house as collateral in exchange for money, which you would usually use to help pay for the house.

This is why banks can foreclose in situations where people haven’t made payments on their mortgages for several months. The banks have the houses as collateral and can now foreclose on them to cover the debt.

For a business loan, it would be better if your collateral were something related to your business. It is an option to take out a second mortgage on your house (or a first if you already paid for your home).

But you should really make this decision along with other parties who might have an interest in the situation (spouse, children, etc.). Of course, if you alone own the house and there are no other parties involved, then it is a decision that you can make.

Just realize what you are putting on the line. Consider whether or not it is a suitable decision for you and your personal life, especially if your business ends up not performing to the level you expect and you have difficulty repaying the mortgage.

Option 3: Creating a Product and Passive Income

This strategy might be a bit trickier, especially if you are new to the game. However, it is possible. Create a product that you can offer on your site. It should be one that manages itself (for the most part) so that it becomes passive income.

If there are multiple products, you will want to consider installing a shopping cart system. If you are using WordPress, you could consider WooCommerce as an option.

And if you have just one product, you could have a product page (without a shopping cart). Look at what other people are doing to get an idea of how you want to organize your page.

Maybe you want to offer something for free and get people to give you their email addresses. Then you can introduce your paid product in the same email with your instructions on how to get the free product.

In this way, you can even advertise on Facebook (a great way to filter to your exact audience) and offer the free product in order to get leads.

Starting with one product is a great way to get it going. You can always add a second product and eventually a shopping cart system when you are ready. Don’t forget to read about growth hacking to really get that launch and sales machine going!

Summary

There you have it: three suggestions for how you can take your blogging to the next level and grow those creative skills.

You don’t have to use these options, of course. Maybe they will inspire you to come up with some options of your own. You can also check out the video below for more strategies on how to grow your business.

You CAN transform your blogging into a blogging empire. The key thing is that you believe in yourself. You can do it!

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Deborah Anderson

Deborah Anderson wears many hats in her addiction to acquiring knowledge. From professional training as a sound engineer at the Los Angeles Film School to graduating summa cum laude in software architecture, and then on to become the director of Information Technology at the high profile Bel Air Investment Advisors, she often comments that she is only just beginning. She enjoys sharing her knowledge discoveries with her readers and is always ready to offer a helping hand.
My Twitter profileMy Facebook profileMy Google+ profileMy LinkedIn profileMy Instagram profileMy Flickr profileMy Pinterest profileMy Tumblr blogMy YouTube channelMy Vimeo channel

Latest posts by Deborah Anderson (see all)

  • Mobile Technology in the Health Care Industry [Infographics] - August 18, 2020
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Filed Under: Small Business Advice Tagged With: blog sponsorship, blogging income, income, monetization, passive income

Comments

  1. Rajender Pal says

    November 7, 2018 at 9:56 am

    Now when I have got a way forward I am well defined with the process. Please do write some ideas on easy money involving process as in content writing content quality is the king.
    Rajender Pal would love you to read ..10 Love Stories that proves true love existsMy Profile

    Reply
  2. Shruti says

    July 20, 2018 at 7:29 am

    I am so happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at others blog.
    I appreciate your sharing this best article.

    Reply
  3. Addy Brown says

    April 10, 2018 at 5:47 am

    Hi..
    Thanks for sharing this…
    All the points that you have discussed here has helped me a lot in creating more interesting and creative blogs.

    Reply
  4. Aparna says

    February 22, 2018 at 5:30 am

    Hi,
    Thanks for sharing this amazing article.
    I want to learn more blogging tips for having a creative blog .

    Reply
  5. Lisa Sicard says

    February 6, 2018 at 4:53 am

    Hi Deborah, you make a very valid point here. It’s either time or money. You can’t do it successfully without either.
    Most of the successful folks do what others would NOT do. That is the key.
    I recently watched some videos of a popular and wildly successful football player, he was in a time crunch with his life because he spent so much of it revolved around football. Not everyone else could or would want to do that.

    Reply
  6. Joyce Blass says

    January 22, 2018 at 3:42 am

    I’m a newbie in this blogging business so I’m still learning a lot of things on my own. Thank you for sharing ideas like these! They are very helpful! I am really hoping to build my own blogging empire.
    Joyce Blass would love you to read ..Exploring SERPED.net’s Keyword Research ToolMy Profile

    Reply
  7. Paul says

    January 3, 2018 at 5:28 am

    I am a newbid in blogging and i wanted to learn more, i want to make my small blog to a big one, this is very useful thanks for sharing this. Adding more knowledge makes me more better at blogging.

    Reply
  8. Peter Mesu says

    December 19, 2017 at 11:50 pm

    I’m a newbie and would like to learn more about creating a successful blog. Please can you help me with some tips?
    Peter Mesu would love you to read ..Joyce Blessing ft Sam Cooper – La.Mia (Praise) (Prod. By Dave Joy)My Profile

    Reply
    • Gail Gardner says

      December 20, 2017 at 3:54 pm

      Hi Peter,

      Check out the posts in the Blogging Best Practices category.
      Gail Gardner would love you to read ..12 E-Commerce Marketing Tools to Get More Sales in Less TimeMy Profile

      Reply
  9. Mark says

    December 18, 2017 at 12:38 pm

    Your options are definitely some eye openers Deborah.

    One thing is for sure, unless you’re not running an expensive hobby, you
    absolutely have to learn how to monetize your efforts.

    Whether it revolves around blogging or not.

    Because if you can’t or don’t covert your efforts into income,
    you may as well consider your online efforts, an extremely
    expensive and time consuming hobby.

    Reply
  10. Santanu says

    December 17, 2017 at 9:38 pm

    It is not that easy to build a career in blogging. One have to put some real effort and at the same time invest smartly to grow in blogging. This is really a good topic to discuss and take actions accordingly. Many thanks for this post.
    Santanu would love you to read ..BlueHost Review 2018 With 66% Off Discount Code + Free DomainMy Profile

    Reply
  11. Arvind Kumar says

    December 17, 2017 at 9:29 am

    I think making a brand in blogging is very tough..great ideas shared for building empire in blogging..thanks for sharing them..keep up the good work..!!

    Reply
  12. Arina says

    December 15, 2017 at 3:41 am

    Focusing on one thing at one time is the only way to grow the business. At the starting age, it is really impossible to concentrate on all the stuff. Apart from that it also looks tough to get the sponsorship for the blog, but I like the idea of the sponsorship.
    Arina would love you to read ..The Growing Importance of SociMy Profile

    Reply
  13. Sheeranalyticsand Insights says

    December 14, 2017 at 11:58 pm

    Such a helpful article I am going to share your article. But need some keywords ideas on e-commerce market. Thank you

    Reply
  14. Raaj says

    December 14, 2017 at 3:42 am

    what is the easiest way to drive traffic to blog ? can any one help me ? i am new in blogging and i want some good traffic on my blog.

    Reply

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