Creating highly engaging and shareable content is no easy task. In order for your blog posts to generate shares and traffic, they need to captivate your audience’s attention. How can you ensure that the research you conduct and the words you write aren’t for naught? How do you create addictive content?
This is a question we asked ourselves at Venngage, and in an effort to find the answer, we decided to reach out to the people who actually manage to consistently create fascinating and practical content for their audiences. We asked the experts what their definition of “good content” is, and what their best SEO tactics were, in order to generate the most traffic and backlinks.
We reached out to nearly 140 different content marketing and SEO pros, and 46 of them got back to us with their best, and most exclusive marketing secrets. Some of these experts include Neil Patel, Guy Kawasaki, Larry Kim and Ann Smarty.
— Devumi (@devumi) April 28, 2016
5 Takeaways for Creating Addictive Content
Of the 46 tips we received, these are the five takeaways that stood out the most:
1) Strive to create content that offers real value to readers.
Many experts stress that quality content is more than simply creating content for the sake of content—it’s content that is linked back to again and again because it offers real value to readers.
2) Longform content is better for SEO and offers more value to readers.
There are millions of short fluff pieces created to generate backlinks, but there are far fewer carefully researched, well-structured and in-depth posts. Longform posts tend to range between 1000 and 3000 words. The longer your content is, the more opportunities there are for backlinks.
3) To create valuable content, you need to know your audience.
How do you create content that offers real value to readers? You have to do a fair amount of research beforehand, but the work will pay off. Preempt your audience’s questions throughout the buying process so that you can focus your content on answering those questions.
4) Keep your content fresh.
The saying goes, there is nothing new under the sun. You should strive to create new content that hasn’t been done before, but that can be incredibly challenging when certain topics have been covered so many times already.
Even if you’re writing about a generic topic, you can still find a new angle and contribute new information based on your own unique experience or recent events. Look for ways to offer readers new insights, tips and examples.
5) Repurpose your content to get the most out of it.
It’s not enough to just throw your content out there and expect it to stick. You need to repurpose your content so that it travels across multiple platforms.
Content that does moderately well as an ebook may do exceptionally well as a SlideShare; a blog post can be repurposed into an infographic to be shared across social media sites.
Content can be expanded or condensed depending on where you want to put it – so don’t be afraid to recycle content when an opportunity to use it arises.
Check out this infographic featuring a simplified version of the 46 expert tips. To read the full post and download the full ebook, you can do so here: 46 Expert Tips for Creating Addictive Content.
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