Convert More Website Visitors into Leads Using Zapier Integrations with Leadfeeder

Businesses of all sizes have the same goal. They want to get more visitors to their website, turn them into leads, and convert those leads into sales. To remain competitive in today’s market, using automated tools to help you streamline the processes your business engages in has become a necessity.

Streamlining your business activities increases inefficiencies by cutting waste, reducing lag time, and bypassing unnecessary steps.

With an abundance of available tools, choosing the right ones can be overwhelming. Knowing how they work and what they can do for your business makes it easier to make an informed decision.

When it comes to understanding who is visiting your site, from where, and for what reason, Leadfeeder provides you with the information you need via their tracking software.

Who is Visiting Your Website?

Working with your Google Analytics, Leadfeeder provides valuable insights about those who visit your website. Even if someone doesn’t leave their contact information on your site, Leadfeeder lets you know who is visiting, where they are coming from, and on which pages they land. It will automatically send website traffic data by email or through your CRM to your sales team.

What is Zapier?

Zapier is a web-based tool used to automate different areas of your business. It works by creating Zaps that act like triggers when an action takes place.  Zapier allows you to connect your favorite apps together where a process in one app triggers a step in another.

Saving you time and money, Zapier automates repetitive tasks without having to hire a programmer to build an integration. Information is automatically moved between your apps, freeing up your time so you can focus on other more critical tasks. With just a few clicks, you can quickly build your own app workflows.

Leadfeeder Meets Zapier

When integrated with more than 1,000 web tools from Zapier, Leadfeeder can generate even more new leads and help you increase your marketing ROI. Now you can automatically:

• Add new leads from Leadfeeder to your CRM
• Post messages from Slack
• Define which leads are the most valuable
• Log new leads to Google Sheets as rows
• Add new leads to tasks
• Qualify leads using smart filters

You will need to have both a Leadfeeder account and a Zapier account to be able to benefit from this powerful integration. You can use a pre-made Leadfeeder Zap or build your own custom workflow.

Examples of Pre-Made Leadfeeder Integrations

A Zap template is a curated and pre-defined example of an automated workflow. By using a template, you can see recommendations on how to use the zap. Also, you will be guided through the setup process prompted by pre-filled fields and options.

Leadfeeder & HubSpot

Based on your client profile, Leadfeeder will identify when a new company visits your website. With this Zapier integration, the new lead is added to your HubSpot CRM as a company.

Leadfeeder and Google Sheets

Google Sheets manages your incoming leads. Leadfeeder identifies a new company that visits your website based on your client profile. Zapier adds the new Leadfeeder lead to Google Sheets as a row.

Leadfeeder and Slack

This Zapier integration will help keep your sales team on track when new companies visit your website. First you need to choose the custom feed in Leadfeeder that matches your client criteria. Then Zapier will post Slack messages to the channel you chose for new leads in Leadfeeder.

Leadfeeder and Base CRM

With this Zapier integration activated, whenever Leadfeeder identifies a new lead that fits your client profile from your website visitors, Zapier will add a new Leadfeeder lead to Base.

Leadfeeder and Highrise

No longer will you have to enter leads into your Highrise account manually. You can use the time you save to get more sales. New Leadfeeder leads will be sent to Highrise automatically as companies.

Get Started Using Zapier

Are you ready to get started? The sign up process is easy. Just follow these simple steps:

1. Log in to your Leadfeeder account
2. Navigate to your personal settings by clicking on your username on the top right
3. Click on Zapier on the left
4. Follow the instructions on how to create a Zapier token
5. Copy it
6. Go to Zapier and start building a Zap with Leadfeeder
7. Select “New Lead” for the trigger
8. Use the Zapier token you created in step 5 when connecting an account
9. Select your Leadfeeder account
10. Choose the custom feed you want to use for your data
11. Continue and finalize the trigger
12. Your new Zap will be triggered whenever a new lead that matches the custom feed criteria appears

The possibilities are endless with the Leadfeeder Zapier integration. Get creative and build your own workflows or use one of the pre-made templates to get you started.

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Julie Weishaar

Owner at New Horizons 123

Julie works to grow small businesses, increasing their online visibility by leveraging the latest in internet and video technologies. She specializes in creative camera-less video production, custom images, content writing, and SlideShare presentations. Julie also manages HubSpot CRM, email marketing, marketing automation, and social media for her clients.

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