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The Conversion Tactics Used by the Best Twitter Marketing Brands

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There are plenty of Twitter marketing brands out there with a lot of followers. They get their retweets, their replies, they “go viral” every now and then, and they appear to be completely successful. But everyone knows that all of the retweets in the world will not actually make you any money.

The Conversion Tactics Used by the Best Twitter Marketing Brands

What you need to do is turn your social media followers into people who are on your landing pages and making purchases. Brands that can achieve conversions regularly are truly succeeding at Twitter marketing. Why? Having a lot of followers is great, but making a lot of money is even better.

Let’s look at the actual tactics used by three of what I see as the best Twitter marketing brands out there right now:

Each one has a very different conversion tactic to teach you. Pick which strategy will best suit your particular Twitter marketing goals, and watch those conversions start to happen!

1. Samsung Mobile is successful on many levels.

Yes, I know, Samsung is in a bit of a pickle right now with its signature smartphone catching on fire and all that. This is a problem that company leaders can certainly overcome, and their Twitter marketing will help them push past it.

The @SamsungMobile account has consistently been one of the branded accounts with the most followers. I believe it owes a large amount of its success to the incredible variety of media Samsung marketers share on a routine basis. Here is an example of the content shared on a typical day:

Those were three posts all shared on August 31. They were a GIF, a live Periscope broadcast, and an image. Sharing three diverse posts on one day is quite typical for the Samsung account. So what does this example have to do with conversions?

It has to do with keeping people engaged. Twitter users are never going to convert if they aren’t even paying attention. The wide variety of content marketing sets up @SamsungMobile very well for when they do something like this:

The image in this tweet is a big fat link to the landing page for the Samsung Galaxy S7. With all of the great content Samsung is sharing, the brand’s followers are much more likely to pay attention to their tweets and actually click on them. If you can’t keep your followers’ attention, you certainly cannot get conversions from them. This is the reason why creating great content on Twitter is so important.

2. Amazon pairs clicks with images.

When you are the largest online retailer in the world, you had better be certain to have every online conversion tactic in the world at your disposal. While it might appear to, Amazon does not treat its Twitter account as a friendly place to hang out with pals. A quick glance through Amazon’s Twitter account will show you, quite frankly, some of the most ridiculous stuff to ever pass itself off as marketing. Case in point:

Yes, that is a fully grown adult wearing a Totoro costume. And it’s not Halloween, nor is it a comic convention. This example is pretty silly, but it’s par for the course in terms of Amazon’s plan for both engagement and clicks. Why is that?

Take another look at that tweet and you will clearly see a big old link that leads right to that costume. And you had better believe that it is a landing page where you can purchase it. Slightly outrageous content with a slightly silly image is a pretty simple tactic that anyone can use.

Some of Amazon’s more advanced conversion tactics, however, are a bit more subtle. A recent example that we can look at relates to the holidays. For Halloween, they put together ensembles for the undecided:

The link associated with this image is not just a URL leading to Amazon’s homepage. What you see in the image is exactly what you see on the landing page. Each item in the image is something you can purchase there. Amazon does not do this product curation just for the holidays. They also do it just because it’s Sunday:

The link leads to a curated list of books Amazon recommends, as well as a list of what’s trending right now in the book world. The company also has a sneaky conversion tactic that keeps people on the website until they are ready to make a purchase:

The link here is to their kitchen accessories landing page. This page includes recipes to keep people on Amazon’s website until they are ready to convert. Why let them go to a website with recipes when you can just keep them on your site?

The last tactic Amazon uses is pairing one of the sillier reviews with the actual product. Ridiculous case in point:

Amazon’s conversion tactics of silliness and fun work because Twitter is about having fun, not marketing. Company marketers might seem like they’re just goofing off, and they kind of are, but they are certainly gearing this goofing off towards conversions.

The more often you can bring together your best conversion tactics with your followers having some fun, the more likely you are to make a few sales as well. Twitter is all about engagement, and this content style is certainly great for doing just that.

3. Rockstar Games is like a virtual brick and mortar store.

The people over at Rockstar Games came to prominence thanks to their completely outrageous Grand Theft Auto gaming series. Their Twitter marketing, however, is much more straightforward: they treat their Twitter account as a news source for their fans. The most obvious part of this strategy is when they let their followers know about upcoming releases, expansion packs, and additional content:

Rockstar Games has a rather unique conversion strategy for such a digitally focused business. Most of what the company sells is only available for purchase inside of the games. When its social media marketers send out updates on Twitter, they are doing the best they can for conversions, considering people cannot purchase their products on their website.

The brand makes many of their updates available only to those who log into the game during certain periods. Think of this tactic as requiring people to visit you inside your brick and mortar store in order to take advantage of sales.

When company marketers do have a chance to actually sell you something on their website, they are prepared well in advance:

As the tweet above shows, they are clearly ready to get people converting as soon as possible. That game does not come out for a year, but the link leads to a landing page which has a preorder button featured prominently.

And they are always prepared to push older games when appropriate for some nostalgic conversions:

The underlying lesson with Rockstar Games is one any business that is primarily a brick and mortar store should learn: use Twitter as a place to share information about your brand. Since you are not able to make people convert directly from one click to your website, you can still build brand recognition, drive people to the places where they can convert, and achieve conversions.

The 3 conversion tactics for Twitter we learned

I know we had some fun here learning about Twitter marketing and conversion tactics. When Twitter marketing is done right, that is the way it’s supposed to be: FUN! While you are having all of that fun, be sure also to use at least one of the conversion tactics we looked at above:

● Samsung Mobile: Use an incredible variety of content that keeps followers engaged.

● Amazon: Create fun content and curate themed purchases for your followers. Include plenty of links to specially created landing pages.

● Rockstar Games: Use Twitter as a news-sharing source about your brand, leading to later conversions and greater brand recognition.

You certainly will not be able to use each of these Twitter marketing conversion tactics—not unless you want to look slightly schizophrenic. You need to be sure that you’re matching your brand’s online marketing voice and presenting a consistent image to your followers.

Choose one strategy, work on it for a while, and measure your results in comparison to your previous Twitter marketing efforts. If one tactic is not working, switch to another. If it is working, stick with it. And let those conversions roll in.

Is there a Twitter marketing brand whose conversion tactics you prefer? Comment below and let’s discuss them.

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Matthew Yeoman

Matthew is the social marketing writer over on the Devumi SMM Blog. You can visit the blog every Friday to learn more about Devumi through their weekly blog posts, or read more YouTube marketing tips right now. For all the Twitter fans reading this article, please visit and follow the Devumi Gorilla – the most POWERFUL social marketer around!
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Comments

  1. thank you very much. i have been using twitter for my business promotions. but this was a useful tip regarding lead conversion using twitter . thanks i’d be giving it a try. 🙂

    Reply

  2. Through your article it is well understood that my customers should be prepared well in advance when company marketers do have a chance to actually sell you something on their website, Thanks a lot for sharing.

    Reply

  4. Yeah! It’s true that Twitter is the best channel to engage visitors and make them follow you if you are creative enough. I guess, currently using GIF is the best method to engage customers and tickle their curiosity. A funny and relevant GIF will also prompt them to retweet. I also liked the amazon’s trick to keep it interesting with simple and silly posts where people won’t think much to explore and retweet.

    Reply

  5. Hello Matthew
    Great post! It was insightful and very informative. I really enjoyed the Twitter marketing and conversion tactics. I prefer Rockstar Games using Twitter as a news sharing source. Thanks for sharing this value- packed post
    Darrell Harris would love you to read ..12 Best Business Books I Read for the YearMy Profile

    Reply

  6. Twitter is one of the most popular platform for brand marketing. I recommend twitter marketing for all types of brands.

    Reply

  7. Copying Amazons tactics is alway worthwhile. They do so much testing to see what works and what doesn’t! They are almost a textbook on marketing- just need to see if it works for the small biz, and in your specific niche. With social-fun is always gonna be worthwhile, not every bit of content but enough to make your brand not seem only sales focused.

    Reply

    • Yep, copying Amazon is like borowing perhaps millions of dollars worth of marketing research. Like I said in the article, they exist only online so their online marketing tactics HAVE to be exceptional on every single platform. They can’t be the biggest online market in the world with anything less than the best!
      Matthew would love you to read ..Social Media For Photographers: Be Seen On Social MediaMy Profile

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  8. Hello Mathew,

    This is a wonderful post. Really enjoyed all 3 points you figured out from Samsung, Amazon and Rockstar Gameson. This content will help us to gain tweet engagements and conversion rates.

    Reply

  10. Twitter is best Conversion Tactics for marketing. Really this is very informative post. This is best practice that how to use and make perfectly. Thank you so much for sharing this information.

    Reply

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