Engagement.
That’s the point of any piece of content you create, right? You want to publish something that will get comments, shares, and generally keep your audience engaged and coming back.
There are many ways to make sure your content is click-worthy, but in all my blogging experience I’ve found that one strategy towers above the rest. That strategy is about using buzzwords.
Buzzwords? You Mean Like Keywords?
No. Buzzwords and keywords are two completely separate things. They are in no way, shape, or form related (well, except that they’re both words).
If you’re reading this article, you’re likely already familiar with what keywords are and their importance in blogging. Having the right keywords can help your site rank and help draw external traffic to your blog, among other things. But buzzwords differ dramatically.
Think back to elementary school. Did you have a “word of the day” during your English lessons? Your teacher may have given you a word, and encouraged the class to use it throughout the day.
On that specific day, you and your classmates used the word a lot, but as time went on you used it less and less (but of course, you still used it on occasion). This is essentially a buzzword.
Go On…
Buzzwords are the word of the day for blogging. Except that buzzword might not last a whole day. It could last an hour. Or it could last three months. Hell, it could even last a year. The point being is that this buzzword will have a beginning and it will have an end.
The key to capitalizing on that buzzword is catching it somewhere in the middle.
As a buzzword buzzes more, it picks up steam. This could be because of a world event, a popular blog post, a new book that’s released, or something else. For whatever reason, this buzzword represents a larger idea that’s becoming more popular by the minute/hour/day/month.
So, How Do I Identify Them?
There is no proven formula to identify buzzwords. But there are strategies that you can use to help you find buzzwords or topics that are good to blog about, so your content is clicked by thousands across the glove.
The first would be to subscribe to industry blogs. Lots of them. Like, dozens. Hundreds even. Read them, too, and take note if you see any sorts of trends developing.
Over the past week, did you read four different blog posts about the importance of storytelling in marketing?
Check your Twitter feed. Are many of your colleagues tweeting about an upcoming convention in south-east Missouri? It’s worth investigating to see if that topic is generating a lot of buzz.
The key is to find relevant content that’s being shared and commented on.
Even if what you’re reading isn’t on a popular blog, if it’s got a fair number of shares and comments than chances are the post is popular because it’s about a relevant buzzword.
Lastly, What Will They Do For Me?
Buzzwords will ensure your content is clicked. Focusing your blogging strategy around buzzwords will result in more shares. It will mean more comments. All in all, it means more views, whether those views are for you or a client.
Writing about buzzwords will mean engagement.
If you land a guest post for the most popular blog in your industry, you can expect an exponential number of clicks if your post is about a relevant buzzword topic as opposed to some random topic.
Even if what you’re writing is great, it won’t get nearly as many clicks and shares as a decently written post about the topic of the hour /day /week /month.
So, What Now?
Figure out the buzzwords. Integrate them into your strategy. Write, write, edit, and write some more. Go forth, and blog about relevant buzzwords that your readers will love and share with the world!
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Author Bio
Ted Levin is a freelance writer and editor currently working with an SEO consultant. He enjoys writing about content marketing, social media, and brand strategy. Connect with Ted on Google+.
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Before this article, my perception towards content strategy was totally different but you changed my point of view 🙂 Thanks for this wonderful article 🙂
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Content is always a king in blogging. But few strategies can help us curate the content in a smart only and only by giving link to content owner.
In this way you have good content.
But if you want to have absolutely genuine content. We need to head over to text brokers, iwriter etc
BTW thanks for sharing this post.
Buzzwords seem very new to me. I had never heard it before. So thanks alot for making me aware of it. Every time I think I know much about blogging, you guys gives me new term 🙂
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I was very happy to find this page. I need to to thank you for ones time just for this wonderful read!! I definitelyloved every bit of it and i also have you book marked to look at new things on your site.
Currently i am not so much experienced blogger but as the experiments I have done that showed the content basically form the website & SEO is the main backbone of any site,
Buzzward is the new thing for me having lot of benefits.
Thanks for sharing the marvellous info………..
Content play important role in many ways, Buzzword is really new to me, I did not know about it before. You explained it very nicely.Korean mothers day wishes image
Content is the only part of any blog for which a user come to your website thats why we can say that content is the king. I am thank ful to you for focusing the lights on the buzzwords. I agree, they should also be kept in mind while creating the content of any blog. Its good to land on your blog.
Content is real king and we also know that Rich Content will definitely top on the google
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Buzzword is really new for me, I never heard about it. You given very nice strategy here because I believe only in strategies, Making content and praying for google to rank is just a waste of time. it is good that your work under some guidelines and rules.
Thanks for share your great content here i really like your work and writing skills and content is main part of our site and also king of every site . google also like content , i think content is main thing for our site.
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Content is the main part of any blog that keeps the user attraction . I am thank ful to see you are write gud and trendy article . Its great to see your blog. Thanks
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Content always plays an important role…you given a proven idea here that can help newbie bloggers. You cannot just go by doing SEO. Even SEO needs content to be powerful. Concept of buzzword is completely new for me 🙂
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Content is the only part of any blog that keeps the user engaged. I am thank ful to you for focusing the lights on the buzzwords. I agree, they should also be kept in mind while creating the content of any blog. Its good to land on your blog.
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Successful content strategy is very important for the success of business. Businesses should pay emphasis on it so that they can monetize it.
I think Content is the backbone of any blog. From the past few months i am focus on the content and now my blog rank quite well But the main question which arrives in my mind is niche is important or not .//