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Content Marketing Solutions and Best Practices: Interview with Gail Gardner

July 10, 2013 By Murray Newlands 21 Comments

Content Marketing Solutions and Best Practices: Interview with Gail Gardner of Growmap.com

I wanted to make sure all my regular readers saw the interview Murray Newlands did with me about content marketing solutions for Search Engine Journal. Here’s the intro:

“Quality versus Quantity.  Focus on reaching the right audience not just getting links. Go Local. These are all concepts that Gail Gardner of GrowMap has been preaching for years. With content marketing taking off in a big way, we asked Gail to elaborate on what she sees as content marketing best practices.”

Read the full interview by clicking on the image or link above. It mentions these content marketing platforms that I am testing and will be writing case studies on:

  • GroupHigh
  • InkyBee
  • Guest Crew

As I quoted Hubspot as saying in a post on How to Increase Conversions By Sharing Pillar Content When Your Audience is Most Receptive:

“Do NOT dilute your high-quality content with mediocre or low-quality content!”

So how do you choose sites? How do we find the best places to publish content?Find out more in my guest post.

Want more tips from me? Check out these two podcasts:

  • eMarketing Experience Weekly Podcast With Gail Gardner about using PostJoint for blog outreach
  • YourOnline.biz Most Important Podcast: Small Business Advice Podcast and tons of links to resources

All three interviews are archived for easy access on my GrowMap press tab at the top of this blog.

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Filed Under: Blog Outreach, Blogging Best Practices Tagged With: blog outreach, blogger outreach, content marketing, small business advice

Comments

  1. Zane Goldsbrough says

    June 2, 2017 at 1:02 am

    I love this quote “Do NOT dilute your high-quality content with mediocre or low-quality content!” It can also apply to real life. This article gave me some thoughts and insights of how can I improve my content marketing skills. Also a life lesson lol. Thanks for sharing this article Murray and have a great day!

    Reply
    • Gail Gardner says

      June 2, 2017 at 11:02 am

      Hi Zane,

      More people have figured it out now, but there are still some publishing mediocre content for links. You would think they would realize by now that is a bad idea.
      Gail Gardner would love you to read ..Marketing Automation: A False Hope for Small Businesses?My Profile

      Reply
  2. Gavin says

    July 15, 2013 at 9:13 am

    Hi Murray,

    Would you mind to include PostRunner in your guest blogging case study. I heard people says it was a good guest blogging platform, is it right? Guest Crew maybe the next content marketing solutions for those who’s looking for high quality content. I hope there will be more and more writers from nationwide join the community.

    Reply
  3. himanshu says

    July 14, 2013 at 12:57 am

    Link building through Guest posting is the best and cool way to engage with new readers,bloggers and get some important back links to your blog.

    Reply
  4. Hamza Sheikh says

    July 12, 2013 at 3:10 pm

    These are really amazing tips for the content marketing. Content marketing is something that everyone is looking in to it, and you are covering all these stuff for amazing reputation in the market.

    Reply
  5. Rousell says

    July 12, 2013 at 7:35 am

    I think its being really helpful to gain the website visitor through content marketing. I usually like to prefer to create and share content over other website. After that I am gonna share over the social networking sites. These how it will gain more people to the website easily.

    Reply
  6. Lisa Braker says

    July 12, 2013 at 6:10 am

    Hello Murray, Thanks for sharing this interesting and informative information. This is a great opportunity for new bloggers to read this type of good information given by you.
    Lisa Braker would love you to read ..Why Do Firms Use Psychometric Testing In Recruitment?My Profile

    Reply
  7. Darnell Jackson says

    July 11, 2013 at 9:22 pm

    Ha haaaaaaaaaaaaaa!

    Thanks for sharing so much amazing information on the Podcast Gail.

    That episode has more practical tips than some premium training products that I have purchased.

    Can’t thank you enough.
    Darnell Jackson would love you to read ..Grow Your Audience in India – 5M23My Profile

    Reply
  8. shami says

    July 11, 2013 at 8:42 am

    very good topic and thanks for sharing the interview useful:)

    Reply
  9. ajeet singh says

    July 11, 2013 at 6:51 am

    The fact for content is quality. Well written as per theme. Thanks a lot to bring such a good post.

    Reply
  10. Raj kumar says

    July 11, 2013 at 6:47 am

    Hey Murray, great topic and the interview was awesome. Thanks for sharing.

    Reply
  11. Sumit Malik says

    July 11, 2013 at 5:04 am

    their are so many techniques …. very confustin which one to follow

    Reply
  12. Mahendra says

    July 11, 2013 at 9:49 am

    Hello Murray, Very useful interview., Me also get some tips from this article. If we know best tips and law of marketing sure it will give success, Really very informative interview which have many tips , Thanks for share keep it.

    Reply
  13. Gajendra says

    July 11, 2013 at 2:02 am

    thanks for sharing such a good article

    Reply
  14. Rajendra says

    July 11, 2013 at 1:24 am

    We have to write articles with simple way. It helps everybody to get understand well. Thanks for your great article.

    Rajendra would love you to read ..Packers and Movers Hyderabad, Top 5 Packers and Movers in Hyderabad List – 5thin.comMy Profile

    Reply
  15. James says

    July 11, 2013 at 1:21 am

    Contents are king as always, Publish the original and fresh contents is the best marketing strategy, In this regard guest posting and article marketing are best tactics.

    Reply
  16. Mariska Bone says

    July 11, 2013 at 6:09 am

    Wow, I’ve never thought like that.
    Great information blog, keep up the good work!

    Reply
  17. MathewDavid says

    July 11, 2013 at 12:38 am

    Content Marketing is the best option to increase the level of the sites and to maintain good technology we should enhance our writing in best possible ways .To increase the marketing of content we should increase our body language and develop our sites in best possible ways.

    Reply
  18. James says

    July 11, 2013 at 5:04 am

    Content writing is a good way to increase brand name and website reach. But mostly we go for search engine optimization rather than this. I think we should go for this for better results.

    Reply
  19. Pramod says

    July 11, 2013 at 2:32 am

    “Focus Should be on Quality over Quantity” ->This line is self explanatory and very important..You said it right …One should do what is right for your website/blog and target audiences interested in reading your content.Interview is very informative and a lot to be learnt from .

    Regards,
    Pramod

    Reply
  20. Rojina akhter says

    July 10, 2013 at 4:09 pm

    Actually, Content marketing is the way to marketing a website or brand. But we Internet marketer very much curious about Search engine optimization though link building. From 1 month In observing that Article marketing is a awesome technique. I always try to write down quality article and submit in popular sites. Thanks you tips, I will remember it.
    Rojina akhter would love you to read ..Let me know top programming contests onlineMy Profile

    Reply

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