What journalists, freelance writers, and more experienced bloggers need are current statistics, original graphics, and thought leader insights.
So if you want sites — and especially the largest sites — to link to you, give them what they want.
Choose a Trending Topic
If you want your content to be evergreen, choose a trending topic that will be popular for years to come — not just right now.
Offer multiple different and highly interesting angles to give the writers ideas on why they will want to include you in their new content or add you to existing, ranking content they’re upgrading.
Current Statistics
There probably won’t be much volume on keyword phrases related to “your niche + statistics” but that doesn’t matter.
People searching for stats write for large publications that can get your brand seen and possibly provide you with a valuable incoming link.
Sources for statistics should be (but aren’t always) attributed and linked.
Date your content and cite your sources. If writers find statistics they would like to use but cannot easily find the source or tell whether they are current, they will leave and find another site to link to instead of yours!
Original Graphics with Permission to Republish
Take your industry statistics and create original, SEO-optimized infographics and you could land a lot of targeted incoming links. The more current and colorful the image, the better.
Dark backgrounds are typically better because most sites have light content areas. Create shorter versions as well as long infographics as some sites prefer those.
If you only want to make one image, have sections with clearly defined horizontal boundaries so they can screen capture and use individual sections.
Be sure to make it obvious the writer is welcome to republish your graphics. Do this by offering an embed code, or providing text at the bottom of the content giving express permission for re-use.
You can also include that type of information on a page on your site. Once writers identify a site that permits republication of their research and graphics, they will specifically search that site for material for future content.
Thought Leader Sound Bites for Quotes
Include short, insightful quotes in your content, especially from your founder and C-suite executives. If you’d like to garner more incoming links and mentions, regularly add sound bites on current topics to your content.
When a journalist needs to meet a deadline, they can’t always reach a thought leader in time. Put what they are likely to need where they can find it, ideally on your site (so it gets the link or mention).
PR Daily reported that 83% of journalists use Twitter, but most still want email pitches.
Sites that are fed into Google News often choose to tie a new story into an existing trending story within 24 hours. Unless the topic is so hot that there will be multiple stories, they need it now. Be the brand that delivers it.
How to Attract Organic Links
Here’s an example of an infographic from NowSourcing that has all the factors I mentioned above:
- Hot topic that will be trending for years to come
- Offer interesting angles
- An infographic with clearly defined horizontal sections
- Current statistics
- Colorful headers for each section
- Quotable soundbites
This is going to be a popular topic now and for many years. As a writer who contributes on multiple sites, I could easily use all or part of this infographic in many different topics for several sites.
If I were doing a post about The History and Future of the Gig Economy, I could use just the top section of the infographic:
I often use a section of an infographic for the featured image in content and then include the full infographic at the bottom. Or I might use just that one section and link it to the infographic as I’ve done here.
A writer could create subheadings about sections of the full infographic below and then put each section of the image with their own text to make it more interesting.
Another benefit of doing that is being able to push each image out to social media separately. So you can promote your content more heavily without annoying your followers.
Offer Ideation (Ideas for Writers to Use)
Scroll through the infographic below. Notice that each section would make a great post title:
- Is Gig Work Really New?
- Moving Work to the Web
- There are Apps for GigWorkers
- Gig Work Today: Who Chooses Gig Work
- How Do Gig Workers Use Their Extra Income?
- What Gig Work Means for the Economy
- Economy of the Future: Gig Work
- How Gig Work is Reshaping the Law
- The Rights of Gig Workers: Contractor vs. Employee
Not much thought was required to turn their sections into new pieces of content with a ready-made image to fit in it. See how they did the work for the writer?
I could do an entire series just on that one infographic. A person could even launch an entire new site with these topics!
Ready to Go Attract Organic Links?
Hopefully, you can see how GigWorker and NowSourcing managed to hand writers everything they need to craft great content and include them in it.
Granted that Brian Wallace at NowSourcing has over a decade of experience in how to do the research and come up with the topics. So he has an advantage.
But you can do this, too. It just takes some thought and creativity.
Questions? Ideas? Ask them in the comments.
Top image credit: Pixabay + Canva
Originally published 12/18/19; republished 2/10/20 to add custom video and SlideShare by Julie Weishaar from NewHorizons123.
Gail Gardner
There are a lot of useful tips and information for for more traffic and marketing purposes .I really enjoyed the read.Good work.
Really great tips to draw more traffic, especially for niche blogging
Terry Chau would love you to read ..WordPress Resources at SiteGround
It is all about providing value ultimately. If your content provides and valuable information or bring improvement to someone’s life, it will be surely shared on Social Media and Google will pick it up eventually as well.
PrecisWriter would love you to read ..How to Summarize an Article?
Being a freelancer, I really need to have a good knowledge and this post has helped me to have a great idea
Hello Gail,
Agreed your point that there is no alternative for quality and unique content. Loved how you breakdown the topic so well .With high level google monitoring links organic traffic is very important ,and your points explains it the right way! Adding info graphic highlights the point of discussion .
Thank you very must for this great article which help me to create content
Thanks Gail for such an informative post. I will definitely use your advice to attract traffic to my website. Thank you for your time posting this blog.
Yes with trending and quality content you can attract more & natural backlinks without investing. My question is that does we can get such type of backlinks with video content? if yes! then how?
I am still here for your reply.
Hi Teerath,
Videos are more likely to rank in Google so they have a better chance to get embedded in content others publish. Two tips for getting your videos chosen:
1) Grab their attention immediately. If your videos have long rambling introductions, writers are not going to choose them to add to content.
2) Don’t make it a commercial. Provide value and maybe have a clear, brief call-to-action (CTA) at the end. If there is too much self-promotion in it, we can’t include it in content we submit on large sites.
Gail Gardner would love you to read ..The Relevance of Storytelling in Brand Marketing [Infographic]
Thank you it really helps.
You told me that How to get video content promoted. But what about the backlink for the website? Because if someone embeds your video in their content then why should they include a backlink as well?
Hi Teerath,
You don’t always get both a link and a video. But the video embed can take them to your YouTube channel (or other video hosting site). And there, in the description, you should link to your own site and/or related content.
Link value flows from site to site. So it would flow from the video, to YouTube (or other video site), on to your site.
Yes, the link would probably be NF, but it should still have value. No one really knows which links are more valuable than others as it is extremely difficult to test — and while you’re testing, the algorithms just keep changing.
Gail Gardner would love you to read ..50 Places to Repurpose Web Conferences as Video Content
Yes! Thank you for the graceful reply. I got the answer. I have to create video content with clear CTAs.
Thank you again
Thanks for sharing , it’s very informative and helpful blog , i think this blog is very helpful for bloggers .
Now I know where I have been getting it wrong all this while. I got value from this great post
Hi,
Everyone wants organic click and he always works on creating content with anchor text for hyperlinks. It is always required to use it in an efficient and formal way. Thanks for your suggestions and tips these are also very amazing and helpful up to some extent.
Hello Gail, First of all Thanks for this amazing post, loved how you breakdown the topic so well. I am fresher in this digital marketing field and I always go through to know more about the Search Engine Optimization. There is no other option, We have to optimize very good so that we will get more exposure. As everyone says Content is the King.
I really enjoyed this Gail. I like to start thinking about link attraction at the earliest possible time in the content creation process. Great writing “is” link building.
Hi Joe,
This article is benifit for website traffic and and earning.Thank you so much for that
halim would love you to read ..Best Golf Ball for Seniors: Top 10 Picks
Great Blog, as people are spending more time on mobile, video can be good way of engaging users online.
Sparsh Tambatkar would love you to read ..Is Search Engine Submission Necessary?
Marvelous advice! I struggle to get any quality increase in traffic to my site for a while now, I will continue with an infographic to drive quality traffic over my website.
Hello Gail, I am totally agree with you… Content is king, and if we publish evergreen content always, then it will attract more visitors and organic backlinks to our website.
Regards,
Vijay Kumar
Really great tips in this post, thank you! I’ve been wanting to do a great infographic and use an embed code, although not sure how to yet. Great content idea as far as making several posts and images from one infographic.
Cara Berkeley would love you to read ..The Crappy and The Magical: Learning How to Embrace Life
Hi Cara,
Here’s how to use embed codes if you’re using WordPress with the Classic Editor plugin installed:
First, find the code. Then put some text in your content where you want the content to go. It can be anything: HERE or asdf or whatever. Remember what you use.
Switch to the TEXT tab in WordPress (assuming you’re using WordPress) and search for the text you used. Highlight it and paste the embed code over it.
Then switch back to the “VISUAL” tab to continue writing your content. You can add embed codes anywhere in your text.
If you’re using something else, you have to be able to get to the HTML code, find where you want the embed to go, and paste it in there.
People using WordPress Gutenberg are on their own. There is probably a block for that, but I hate blocks so I can’t help you with how that works.
Gail Gardner would love you to read ..Cold Email Strategy: How to Update Yours for 2020
Nice blog very helpful. It’s very difficult to analyse the organic links at one go. Sometimes a keyword just reach to several users and sometimes it’s setback. Seo and social media also plays a vital role in traffic
Harshu would love you to read ..Amazon Quiz 28 February 2020 – Win FitBit Versa 2 Smartwatch
Slow and steady wins the race. No hurry in ranking and link building. No alternative of quality and unique content. Great work! Kudos
You did an awesome job, Gail!
In 2020, memes are already taken place in infographics. Although infographics have their own pros and demands still in the market, the memes can be the most powerful materials in order to leverage social media shares.
M Mahmood would love you to read ..Host a website: Tips for the best experience!
Hi Sir, Thanks for your post.
I have a website and want to increase the traffic and for that, I am using Facebook, Will it be ok or should i use any other platform.
and if possible please try to explain some Instagram posting
Sarkari Result would love you to read ..IRO Delhi Army Open Bharti Rally 2020
Google is closely monitoring PBN and buy or sell links these days. The only way to make high-quality backlinks is to attract organic links through content or mentions.
I believe in writing high-level content that people would like to link to. Sometimes list type posts attract a good number of organic links as well.
Gautam Kumar would love you to read ..Solo Leveling Manhwa Review: Solo Leveling Anime Release Date?
I believe this is really correct. Google is monitoring the links regularly but if you have the content which attracts users then it will surely helps you to add growth to your business.
thanks for the article.
The content is King, only great content can attract organic links, so the hot topic is a good way, we also use the hot topic to write some technical post on our blog to attract the readers.
Getting organic links and mentions is the ultimate goal of a digital marketer working on seo and the above article has everything one needs to know to get started. Thank you to the author Gail Gardner for this ultimate blog.
LOVED the breakdown of what goes into a highly useful infographic.
Suchot would love you to read ..Long road trips with toddlers can be fun! (yes really)
Hi Suchot,
I’m glad you liked it. NowSourcing is a top-end infographic company. It only took me a few minutes to find the perfect example to use in this post.
Gail Gardner would love you to read ..Cold Email Strategy: How to Update Yours for 2020
Thanks for sharing this information.Your tips and tricks really help in my websites seo.
Adam Scott would love you to read ..By: Donna Merrill
As always, the information you deliver is gold. I truly appreciate the work you do. Hope your tips will work for me.
link building is very important to rank a keyword on search engines. If you write a great post no one will notice that until you get traffic. So definitely, SEO is a must do after posting an article.
Rishad would love you to read ..Golf Laser Range Finder Reviews – What You Need To Know
Thank you so much for this wonderful post. Builds my confidence of making a fresh start to my website traffic. Thank you so so much.
Hi,
This is nice post for how to attract organic links and having right article to see you here and thanks a lot for sharing with us.
Great tips! I’ve been struggling to get any meaningful increase in traffic to my site for a while now, but I made an infographic that performed quite well on Pinterest – Will continue to make them for my new posts and focus on quality over quantity.
Sunny Kumar would love you to read ..Best Animated Movies Available on Amazon Prime
Interesting article! I agree that organic traffic is very important, and your points explain it the right way!
Hey Emily,
Great article and amazing insight I think choosing trending topic is gonna best idea and strategy for new bloggers. Thank you so much for sharing this informative and helpful article.
palash khanna would love you to read ..10 Tips for Healthy Digestive System
Such a nice post and detailed infographic. Never seen such detailed infographic. But it makes the reading and information interesting (the point you were proving). The info graphs are a really good way to convey the content. Readers do like it a lot.
Hi Gail,
I like your article about how to attract organic links, mentions and shares with content. This is my first visit to your blog.
This is a very useful article for bloggers. I want to read more about the blog. Thanks for sharing great and useful tips.
thanks for sharing the amazing post.
Have a great weekend.
Asha Poul would love you to read ..How to Become a Professional Photographer?
Very helpful And informative article. Thanks for Sharing with us. i read lots of Blog posts and i never heard of a topic like this. Its really good.
frank would love you to read ..Finding Good Pizza Open Late night
Attracting organic links from others requires harder work. Your content needs to be 10x. All the tips are very helpful. Thank you sharing with us.
Mahmudul Rubel would love you to read ..Clickfunnels 2 Comma Club: What is it and How to Become One?
Thanks for the information 🙂 Big help for me esp to those just starting SEO, like me! Thank you big time!
Hi Elissa,
Thank you for taking the time to comment. Please note, though, that you should leave the URL off and just enter your Twitter username in the Twitter field.
Gail Gardner would love you to read ..How To Avoid The 7 Deadly Sins Of Small Business SEO
Hi Gail Gardner,
It’s my luck; I find your article when starting on my blogging journey. As a new blogger, I can learn lots of information from your article. But I want to know more about info-graphics; if I am unable to design, then how can I make great info-graphics?
Mahamudul would love you to read ..How to Use Fish Hook Remover Properly
Hello Mahamudul,
There are many image creating sites that provide templates for anyone to learn to make infographics.
Gail Gardner would love you to read ..Do Not Let Your Images Blow Up Your Blog
Hey Gail Gardner,
Great post. Thanks for sharing these valuable and helpful information. Besides that, I really enjoyed reading it as well. I have been learning SEO and your infographic blog has really helped me alot. Keep up the good work.
Thanks for sharing a really outstanding post. Exceptionally useful content, well done! Quality content has many different forms and in my opinion it’s mostly about presentation. Presentation is the perfect tool to inspire curiosity.
Deon Christie would love you to read ..Graphic design – Does presentation work?
Great tips! I’ve been struggling to get any meaningful increase in traffic to my site for a while now, but I made an infographic that performed quite well on Pinterest – will continue to make them for my new posts and focus on quality over quantity.
Jenny would love you to read ..Best Natural Deodorants (THAT WORK): The 2020 List
Wow, that’s really nice write up about Gig work. There are so many options available in the market to earn extra money. The insight information about how this income is spent by these freelancers is a useful part. The no of Gig workers is going to increase since there is much more demand in the market.
Hi Ram,
Actually, the larger reason more gig work will be available is that once people start doing it, they tend to not want to be regular employees anymore.
Gail Gardner would love you to read ..How to Get Recommended: Recommendations ARE WHAT WORKS to Grow Your Small Business or Blog
Really helpful article for blogger and writers who want to links. Thanks for sharing such a great article.
Irfan would love you to read ..Flatsome Theme | Multi-Purpose Responsive WooCommerce
Thank you for your article!
This is very helpful for me to do my website’s SEO.
Also, I learned a lot of knowledge after I read this article.
Thank you again for sharing!
Dear Gail, thank you for this great piece and eye opener. I have actually be thinking about this inforgraphic but don’t really know how to ho about it and not really serious about it. With this article I am serious to put it to practice. Is it something one can easily design with app or outsourcing? I love what I saw in the two examples.
Favour would love you to read ..Best Glasses For Gin and Tonic
Hi Favour,
Yes, you can either use free or paid tools to create infographics or you can hire them done. NowSourcing is a high-end creator and includes distribution for their clients.
Tools include Venngage, Visme, Piktochart, Canva, etc. Read more about those in https://www.jeffbullas.com/20-cool-tools-creating-infographics/
Gail Gardner would love you to read ..How to Use a Business Credit Card Like an Expert
Hi Gail,
Thank you, your feedback is valuable to me. More grace to you.
Maka would love you to read ..Best White Dishes For Everyday Use
Trending topics are just for today they don’t last long whereas evergreen content is always available for whoever search it, mainly it is always helpful
Suri would love you to read ..HOW TO START A BLOG TO MAKE MONEY
Hi Suri,
That is not necessarily true. Many current trending topics will still be trending many years from now.
Gail Gardner would love you to read ..Do Not Let Your Images Blow Up Your Blog
Thank you for sharing such an article this will gonna help so many bloggers mention high-quality organic links to their post
Great.
This is very good information about getting organic traffic / links. It is very helpful article.
Thank you.
Great stuff! I personally like to add infographics and videos. It will be good to attract more organic search and other comments also. The reader will stay more time on our page.
Making original content will always be very useful every time
Thanks for sharing information
Mayur Hirani would love you to read ..Best 4k TV In India 2020 – Buyer’s Guide
We are at the stage of our blog where we are working on getting more organic links. This is a brilliant post, and we appreciate the information! Love the posts that you are sharing and look forward to reading more. Perfect website for especially new bloggers.
This post of yours is incredible I will approach in an insane way in my online business, which is an ecommerce platform Virtual Stores Online, the question is how to apply your techniques in competitive niches.?
Charles abrahão would love you to read ..Como Montar Um Pet Shop Virtual
Hi Charles,
Attracting links works the same in any niche. But the problem you may run into is that the more competition, the more likely they’re acquiring links in ways that are costly and against Google’s rules.
Gail Gardner would love you to read ..50 Places to Repurpose Web Conferences as Video Content
It’s so good to read something like this. It is really helpful for us bloggers since attracting organic links and mentions with content are part of our goals here. I’m glad to have found this short article, really a good read for me.
Anna C. would love you to read ..11 Top Reasons You Should Be Self Publishing On Kindle To Make Money Online
You made mention of Hot topic that will be trending for years to come
Please how do I go about that
An easy way would be to search for “hot trends for 2020”. Then think about how many years it will take for those to actually be fully rolled out. That will give you an idea how long a trend will remain a hot topic.
For example, it will be years before smart homes become commonplace across the country or world. Some are opposed to all smart technology while others can’t wait to get more and more of it.
That tells us that smart homes and all the devices involved will be hot topics trending for probably a decade or longer. I watch to see what is coming, but I will never have any smart device in my home. Here’s why:
Another way you know how long something will trend is that mainstream media which controls most of what is published will tell you.
Time published What Will Smart Homes Look Like 10 Years From Now? so you know they plan to still be talking about it at least that long.
Gail Gardner would love you to read ..How Ethical is the Usage of Fear in the Marketing Industry?
This is a great article! I just started with my blogging career & these tips are very helpful to implement. Thank you so much for this information.
Very-helpful And informative content Thanks for Sharing with us. i read lots of Blog posts and i never heard of a topic like this. i love this topic you made about the bloggers bucket list.
Thanks for this beautiful article
It will really help me to write a good article
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this is the only article on how to attract organic traffic that really means to our business appearance in google.
sadiairam would love you to read ..Dubai Underwater Zoo
Hi, thank You for very interesting post. I´ve been blogging for very short time now with just a little traffic and mostly paid on social media. I hope to implement Your tips and grow bigger. I see You have a plenty knowledge about SEO. Would be great to share some of Your knowledge here. Take care and kee posting
Leoš would love you to read ..The best scenic viewpoints in Barcelona
Hi Leoš,
I am actually not an SEO – primarily a writer and small business strategist. But writers do have to know quite a bit about SEO. And I do publish content contributed by SEO experts.
If you type SEO into the search box on my site, you’ll find a lot of excellent content. You might also want to check out a discussion on Featured Snippets as they are a good way to get your site some top positions and organic traffic.
Gail Gardner would love you to read ..How To Avoid The 7 Deadly Sins Of Small Business SEO
Thanks for sharing these wonderful tips with us.
I will start implementing them right away.
victoria would love you to read ..WILL ROOMBA DAMAGE HARDWOOD FLOORS
Thank you Gail! This article is filled with good tips that I cannot wait to begin implementing.
Reuben would love you to read ..Meet Lucretia
I’m concentrating more and more on evergreen content for my business and on ways to become a contributor to other blogs. Some great insights here to help with that. Thank you!
Rob Dodsworth would love you to read ..Award Winning Documentary Photography
Hi Rob,
Check out one of my other posts that I’ve put in as the CommentLuv suggested post. It will help you get your pitches accepted.
Gail Gardner would love you to read ..How to Stop Doing Outreach Wrong! What Sites Really Want
Thank you. I appreciate the link – it’s a good read. I get a lot of people reaching out to post on my site but they never let me know what benefits there will be for me or, even, if they’re content is related to my niche. Those get put in my bin. Choosing relevant sites and being polite should be the basics but something a lot of people overlook. Thanks again Gail!
Rob Dodsworth would love you to read ..The George Hotel Wedding
Hello Gail,
I want to genuinely thank you for this SEO guide.
I was struggling to get a birds-eye view of what needs to be done and really helped me with that!
This is by far the best guide that I found by a longshot!
Thanks again and keep up the good work.
Hi Dennis,
Attracting links is much more challenging than most people realize. Even if you wrote the most brilliant, perfect content ever — people still have to know it exists to link to it!
You might find Vazoola’s Ultimate Link Building Guide useful to understand basic SEO. I’m not an SEO and I wish I didn’t need to know anything about it. But Google has forced us to at least understand it.
Gail Gardner would love you to read ..Do Not Let Your Images Blow Up Your Blog
Infographics has always been a game changer…though am yet to really utilize its power. Thanks a lot for sharing, am gonna give it a go.
Harry Smith would love you to read ..Top 5 Best Aviation Schools in South Africa
Gail,
I recently created a couple of infographics and would like to ask your recommendation how to promote them, in addition, to having them on my blog. I posted them on Pinterest and submitted them for review to a couple of free infographics directories.
Paid directories that I found looked semi-abandoned and not worthy of submission. Perhaps I didn’t manage to find the right ones…
What else can be done?
Thank you!
Vera would love you to read ..How to draw a rose step-by-step guide for beginners
Hi Vera,
You could seek out sites in related niches and contact them to offer your infographic. But if you do that, please do them a favor and don’t message/email to ask for permission to send it.
I don’t know whose bright idea that was, but I find it very annoying. Why take my time twice? Why not just send it the first time?
Gail Gardner would love you to read ..CEO Shares Tips for Marketing Your Small Business
I like your second tip of posting statistics. When I a get a link to my content it is very often a statistic. I agree it is important to date your content and to keep it fresh. I am often doing a search and using the date of the post as a guide to whether I will view it or not.
Jason Fox would love you to read ..How’s The Market? Real Estate FAQ with Chris Fiamengo
Hi Jason,
Thank you for confirming my advice. Hopefully, more people will pay attention to it thanks to you. The good thing about statistics is that they continually need to be updated.
So the sites that take the time to update their pillar content can continually get new links to it IF they have dates on their content!
Gail Gardner would love you to read ..CEO Shares Tips for Marketing Your Small Business
This is such a useful article for bloggers. Personally, I do tend to try and produce mostly evergreen content. But occasionally, being on the pulse with a current affairs or trending story can really get your blog out there. People do click on things that are current.
Going to look into the Exploding Topics that one of the comments above alluded to!
Jo Boyne would love you to read ..Why I’ll Never Buy Another Hotpoint
Thank you so much for sharing this! Can’t wait to implement some of these tactics on my blog. Cheers.
Excellent points, Gail! I’m starting to plan new strategies for my site’s SEO campaign this year and this post offered me broader ideas. I’ve seen a lot of blogs that contain infographics and indeed it’s a lot appealing. Plus, it makes it easier for readers to understand the idea of the topic. These tips are really helpful. Thanks!
Hi Jennifer,
Images are what grab people’s attention. On Twitter, I almost never retweet text only messages except in Twitter chats. All the content I retweet has images in it.
Gail Gardner would love you to read ..10 Ways Python Can Boost Your Technical SEO
Gail,
Thanks for your heads-up! I have been following a set of bloggers regularly and I would love to link their articles whenever I publish new post on my blog. I strongly believe in their content value.
That means, consistency in producing valuable content would get good readership (like me) as well as links and mentions. Hope I am right, Gail.
Jessica Jones would love you to read ..WordPress Speed Optimization Hacks – Speed Up Your Site To Load Within A Second
I just started out Infographic for my Health/Lifestyle blog. But not have enough details to mentions which you described above. It helps a lot for me. Thanks for sharing Gail.
Ronnie would love you to read ..This is Photoshop’s version Lorem Ipsum. Proin gravida
Thank you for sharing your knowledge and experience, I appreciate that.
The conclusion is predictable – content which is worth to share will gather mentions and backlinks.
I’ll bear in mind some of the features you provided in the article and implement them to skyscraper technique.
Greetings!
This is the information i have been looking for to improve my Website SEO. Thanks a lot Gail. Will surely start designing more infographics.
You’re welcome, Kona. Focus on infographics that have current statistics on trending topics that are long-lived. Think about things like content marketing, or environmental concerns or IoT / smart applications. Those will be going on for years.
Gail Gardner would love you to read ..How to Stop Doing Outreach Wrong! What Sites Really Want
I have been working to improve my blog lately, and have been wondering how to get more links. Getting likes and shares is one thing, but actual links seems to require a bit more. These are some great ideas for attracting links that I will see how I can implement.
John would love you to read ..10 Ways Qigong Is Different From Normal Exercise
Helpful topic, content with infographics. I will try on my site.
Thank you for posting.
Shaan would love you to read ..How To Search and Find A Domain Name?
So true that the gig economy is not new, but is definitely on the rise due to a branding effort! We have also created a handy guide for those interested in creating engaging content in 2020, get those keywords going and answer all of your customers questions! Check it out and let us know what you think (and yeah we’re a team of giggers!) https://www.joltspace.com/post/if-content-is-king-who-s-queen-your-12-step-guide-to-content-marketing-success
Some of these tips can be transferred to the “soft topic” blogs including lifestyle blogs, etc. It’s the mindset that needs to change. Very rarely do you see infographics or other “soundbites” that can be used by others.
Margaret would love you to read ..10 Gorgeous Feminine Stock Photo Bundles For Lifestyle Blogs
Hi Margaret,
Yes, absolutely. Any niche can use these tips and should.
Gail Gardner would love you to read ..Do Not Let Your Images Blow Up Your Blog
Evergreen content is underrated in my opinion. It should should definitely be used as part of any long-term content strategy. Where are you finding ideas when creating Evergreen content? Are you using tools like Ahrefs or Buzzsumo to see what has performed well for others?
Antonio would love you to read ..The Top Four Ways SEO Benefits Local Businesses
Hi Antonio,
I know of a very large site that is currently focusing on only publishing and improving their evergreen content as a growth strategy. I use BuzzSumo Pro all the time. And if I could make the time to get more serious about my own site, I would be using Ahrefs, too.
Gail Gardner would love you to read ..Watch and Learn – Digital Marketing Industry Trends You Can’t Afford to Ignore in 2020
Hello Gail,
Thanks for sharing your brain with us. Now i will concentrate on this tips…
Muppu Rakesh would love you to read ..3 Elements Of Sales Strategy B2B Demand Generation Companies Should Focus On
You’re welcome, Muppu.
Gail Gardner would love you to read ..Twitter Best Practices: How to Use Twitter Effectively ~ Make Twitter Work for YOU
If you use the right tools to research trending topics, you can choose trending topics that become evergreen. I like Google Trends and the new Exploding Topics tool – the latter will give you a 15 year analysis of topics that are expected to trend before they do.
Kristi Hines would love you to read ..Trending Topics to Write About: How to Find Blog Ideas
Hi Kristi,
Thanks for taking the time to comment. I haven’t looked at the Exploding Topics tool, yet. I’ll have to remember to do that. Some trending topics can definitely be as evergreen as any other topic.
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i will definately follow these steps to grow my website
After reading your blog I release I did lots of mistakes and how I make organic backlinks on our blog. I learn lots from your blog post. Amazing post I am going to share your post on my social media accounts thanks for sharing very valuable content for all bloggers…
Purushottam Kumar would love you to read ..Advantages and Disadvantages of Google AMP (Accelerate Mobile Page)
I really enjoyed this Gail. I like to start thinking about link attraction at the earliest possible time in the content creation process. Great writing “is” link building.
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Thank you, Dhruv. I would appreciate not having to edit out one of the links in your comments. The two I allow are generous enough. While I do have an international readership, I would think that most people who read Hindi also read English.
Most readers from other countries won’t be able to read Hindi.
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Wow!
This is very helpful idea for all blogger. I am starting blogging so it’s good way for me. Thanks for sharing this knowledge article.
Couldn’t agree more! Great content will earn mentions and links, always. If publishers can answer a question with helpful content, they’ll get links.
Jeff Romero would love you to read ..Link Detox: How to Recover from a Manual Link Penalty
Hi Jeff,
Going forward, I’m encouraging people to focus on quality to attract links. Actually, I’ve been doing that for years, I wrote Quantity Equals Failure. Success Focuses on Quality! in 2011.
But there are still people publishing total crap for links. That makes zero sense to me unless they’re building their own backlinks from other total crap. And that could be what they’re doing.
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I really enjoyed this Gail. I like to start thinking about link attraction at the earliest possible time in the content creation process. Great writing “is” link building.
Emory Rowland would love you to read ..SEO Friendly vs SEO Strategy
Hi Emory,
Thanks for making the time to come by and comment. It really isn’t that hard to include what major sites would link. The trick is getting it somewhere they can see it.
Gail Gardner would love you to read ..10 Ways Python Can Boost Your Technical SEO
I think “evergreen content” and “trending topics” are opposites. Trends come and go, whereas evergreen content is good for (potentially) forever.
Neither is right or wrong – trending topics tend to have higher returns on investment, whereas evergreen content (as its name suggests) lasts.
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Hi Joe,
Sometimes trends don’t last long, but other times they trend for years. Take mobile responsiveness, for example. If you write about a trend that is short-lived, you aren’t going to get nearly the benefit of writing for something that is ramping up and will continue.
For example, smart homes aren’t going away anytime soon (although they should). A.I. is another topic that will be talked about for years as is crypto-currency.
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Thanks very much for this informative article. I think this article definitely help to the bloggers.
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Really helpful blog for bloggers and writer who want to links. thanks for sharing.