That would be awesome wouldn’t it?
Influencers reading your tweets.
Liking your tweets.
Commenting on your blog posts.
Following you on social media.
Sharing your posts.
Even linking to your posts.
Best of all, you don’t need to beg them for it!
It’s not a fantasy. This is real and it can happen to YOU.
Let me show you how…
The Golden Rule
Before I tell you how to connect with influencers, you need to know about the golden rule.
Without the golden rule, you’ll never ever connect with any influencer in your life.
It’s such a simple principle that many people ignore…
Thou shalt make everything about them and offer them value WITHOUT asking anything in return.
It’s simple isn’t it?
In fact, because it’s so simple, most people find it hard to accept. There must be more than just that!
To be honest with you, I wish there was, because it would give me more to talk about and show off. But there isn’t. That’s all there is to it.
But wait! Don’t hit the back button just yet…
There are tactics you can use to connect with them that I’ll share with you in just a sec.
You should apply them while following the Golden Rule.
Now, without further ado… here are the tactics.
1. Have an Engagement Party
You’ve heard this one haven’t you? Comment, like and share their content.
But that’s not always enough.
With hundreds of people trying to get an influencer’s attention, you’re going to need a lot more than a lousy comment or tweet.
In fact, you’re not really doing them much of a favor with your tweet or comment. You most likely shared their post because it was valuable and it only took you a few seconds.
On the other hand, they spent hours to create that valuable piece of content, to help their audience (including you).
To think influencers should feel indebted to you because you shared their post is infuriating!
Of course, because of their humble nature, kindness and gratitude they’ll be grateful for the share. But please, don’t make them feel like they owe you anything because of your tweet. The worst thing someone can do is, to email the influencer saying…
Hey Influencer,
I tweeted your post.
Here’s a link to my post too.
Thanks,
Zak Mustapha
So…
What’s an engagement party?
Well you see, everyone online has heard the “engage with influencers on social media” advice. It’s getting too old and everyone uses it.
And if you want to stand out from the crowd, you need to step up your game.
That means instead of being just another tiny notification out of 81, like this…
You should become an entire set of notifications. Cover their entire notification page like this…
Now that’s what I call an engagement party!
That’ll get their attention a lot more. Do it frequently and they’ll start to recognize you very soon.
But don’t just fill it up with likes and retweets (like the above example). Send a few replies to show you actually read the links they shared and actually read them. Don’t lie.
Because most influencers don’t tweet 30 times a day. You’ll need to space your parties out until they’ve posted enough content you can make a party around it. Typically have a 3 – 5 day break.
2. Help Them With Something Specific
Influencers aren’t perfect. They have a few loopholes here and there. In fact, let me list a few of them…
- Dead Links
- Serious Typos
- Faulty software / tools
- Lack of (or poor) visuals on certain content (images, infographics etc.)
- Poor copy
Influencer’s aren’t “know it alls”. So don’t think they won’t need help from people with different skills than theirs.
So how can you help them?
Actually, let’s start with how not to help.
The worst thing you can ever do is drop an email like this…
Hey Influencer,
I’m Tony Pitt, the VP of Marketing at Blah Blah Company.
You delivered an awesome speech at the LA conference last week.
Let me know how I can be of assistance.
Kind Regards,
Tony Pitt
VP of Marketing at Blah Blah Company
If anything… a vague email like that only gives the influencer extra work to do. Because now they have to spend time figuring out how YOU can help them. Obviously, they won’t do that. They’ll simply ignore your useless email.
You need to be specific on how you can help.
- Can you point out those dead links and suggest replacements?
- Can you point out and correct typos? Maybe offer an entire document on them because you want their site to be “perfect”.
- Can you fix errors and problems they’re having with their tools, plugins to speed things up?
- Can you offer high-quality graphics for their text-based content?
- Can you strengthen their website copy?
I could go on and on…
The point is, you’ve got a skill. They’ve got challenges. Your job is to find them and help fix them.
3. Build a Skyscraper & Stamp Your Name On It
Obviously, not a real brick skyscraper (although that could possibly work, too). No, I’m talking about a blog post using Brian Dean’s skyscraper technique.
It’s simple. Influencers love great content. So sending them the best content on a particular topic is a great ice breaker. They’ll know you’re an up and comer.
In fact, because it’s the best, it is very likely they’ll share your post.
If they do, then make sure you add your Twitter handle as a “who to follow” so they can follow you after they share your post on Twitter.
They’ve already taken the time to hit that tweet button. So why not give them the ability to follow you?
You can see how Entrepreneur.com does it…
You’ve most likely seen it 100 times already.
This is the method I used to get followed by some influencers (before I followed them). It’s simple right? Just put your Twitter handle in the “who to follow”.
4. Share a Case Study
There’s nothing better than sharing your success results after applying what an influencer taught you. Whether that was through their course, blog post, tweet or whatever.
Influencers love case studies because they show people that what they teach works – which makes the influencer look good.
Not many people take action on an influencer’s advice. Those who do, don’t usually report their results to the influencer. So, coming back to an influencer with impressive results is a great way to start a relationship with that influencer.
Don’t forget your awesome results also show the influencer and other people that you’re successful. And both influencers and regular people like to hang out with successful people.
5. Be the First to Send Them News
Ever noticed how influencers usually follow reporters, thought leaders and other news distributors on Twitter?
Well, that’s for a good reason.
They want to be updated on the latest news, research and findings. Being the first to know helps them preserve their authoritative status. Influencers are usually influencers because they’re the first to tell us about what’s happening in the industry and what they expect to happen in the future based on their experience.
Unfortunately, even though they try to keep up to date, it’s still very hard.
With people tweeting several times a day and the influencer’s busy schedule, it’s very easy for them to miss out on some important stuff. And that’s where you come in.
Your job is to drop them a short and to-the-point tweet or email with a link to news they haven’t seen yet.
This brings up a question… how do you know they haven’t seen it?
Well, simply…
You don’t!
You’ll just have to check their social accounts and blog to see if they’ve talked about it. If not, then send it their way.
Oh yeah, and please make sure it’s relevant. Don’t send news about SEO to an athlete… they probably don’t care.
6. Become a Consistent Source of Valuable Content
I’m not trying to brag. But, some influencers have followed me before I ever thought of following them.
Sometimes I end up following back influencers rather than them following me back.
And it’s not because they’re following for a follow back to grow their accounts.
It’s because they liked what I posted.
How can you tell the difference?
Well, if they follow you for no reason, and they’re following thousands of other people, then it’s probably a follow for a follow back. You can also check after a week to check if they’re still following you just to make sure.
On the other hand, if they like or retweet your content, then they follow you… well, congratulations, it’s 99% real!
Either way, you can’t get any influencers to engage with your tweets if you’re not sharing valuable content on a consistent basis.
And posting just once a day isn’t enough for Twitter. You need to be an active distributor of valuable content. In other words, you need to post at least 5 times a day.
But what if you’re too “busy” to post regularly every day?
Easy, schedule your tweets using a tool such as buffer or Tweet Jukebox.
Once you offer consistent value through Twitter, influencers and regular tweeters will depend on you as a reliable source of information. Now tell me that’s not a good way to connect with influencers?
7. Make Them Something
Are the influencers complaining about anything?
Do they wish there was some sort of tool that could take them out of their misery or help them achieve better results in their business?
Good news for you: many influencers do complain publicly. They’ll tell you about tools and products they wish existed.
And they don’t just tell everyone about it just for fun. They say it because they want someone from their readers to turn it into a reality.
Look at this from Rand Fishkin where he says “someone should really build a Twitter Optimizer”.
Fill a gap in their life and you’ll not only build a connection with the influencer, but you’ll also have a product they’ll promote for free.
Are Those All the Tactics?
Of course not.
You can come up with your own tactics too.
It requires a bit of creativity, but it’s simple.
Just follow the golden rule.
Here, let me show you a real life demonstration of how to come up with your own tactics with the help of the golden rule.
Usually, you’d go through their blog to find out their specific problems and desires.
But for this example, let’s identify a general human desire for the sake of generality…
Everyone likes a nice home. People like to be complimented on the stuff they have.
In that case, maybe sending something like an eye-catching foreign ceramic or pottery would do the trick.
Hmmm, maybe this one?
(Image Source: Flickr.)
Looks good doesn’t it?
There is no right or wrong answer here. Just make sure it looks nice and simple. Don’t send any scary looking ones… like the ones with creepy faces and stuff.
Obviously sending something too big will just occupy a lot of their home space… it could work… but risky. Keep it small.
Also, sending something like a box of chocolates will end up in the trash once consumed. It isn’t very memorable for most influencers. So don’t send consumable goods.
In any case, whatever you do… don’t make them feel obliged to help you just because you sent them a gift. Do it out of your own goodwill.
If they become friends, then great. If they don’t, then you’ve got a ton of other influencers out there who might want to be friends with you. It’s not the end of the world if one influencer doesn’t respond to everything you’ve tried.
Once you follow the golden rule, then you’ll stand out from the crowd of selfish fools.
Because in a world where everyone is a taker. You’ll be a giver and that’s what’s missing these days.
So go and give. You’ll grow much faster that way.
Latest posts by Zak Mustapha (see all)
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Hi, Zak Mustapha
I think you are certainly right on your part, I really appreciate your above-stated article, that brings me a new morning.
Great article! I agree that you don’t have to look desperate and pathetic just to connect with the influencers in your field. Make them notice you by contributing positive things in your industry.
George would love you to read ..TIME MANAGEMENT IN BPO COMPANIES
Extremely helpful article thank you.
Because of the nature of Twitter… fast moving traffic… I see it as primarily a place of building rapport… having conversations… so the trick is not to sell anything but to ask lots of questions and use your personality.
Agree?
Hey Geoff,
Yes, I agree. It’s a place for real time conversations and news.
Selling shouldn’t be your primary focus on twitter. I mean you could probably throw in a few tweets about your latest product, but it’s much better to share a blog post and then promote the product on your blog post or something.
It’s about communicating and building rapport like you said. Good point.
Thanks
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
I was wondering why people spend long time in social sites e.g. Facebook, Twitter ..Now I understand this is not only time spending .. threres so more… thanks for informative post..
rosettascroft would love you to read ..Online Saxophone Lessons for Beginners
Hey rosettascroft,
Yes, I used to think it was a waste of time too. Until I started connecting with influencers… it made sense then.
Happy to hear the post was an eye opener for you.
Thanks for commenting rosettascroft.
All the best!
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
These are helpful tips, Zak. I feel like the Golden Rule is so important, and more often than not ignored. I also feel #6 is important, content content content. Thanks for the quality article, man.
Eric would love you to read ..Itemcycle Launches New Website for Users to Sell iPhone, iPad, and more
Hey Eric,
Yes, you’re right. It is the most important thing. Nothing works without it. If you base your actions around it, you’ll succeed in connecting with others. But, it’s not easy… people just want to get what they want without giving.
Thanks for your comment and I’m glad you liked the post.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Fantastic post Zac. Your blog post title surely leaves a chuckle and off all the methods, the first one is the most awesome. I’m going to do an engagement party with you soon 🙂
Hahaha Anjali. I’ll be waiting for you then!
Glad you liked that one.
And yeah, took some time for me to come up with a headline like that.
Thanks for your comment Anjali,
All the best!
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Hi,
Thanks for some really helpful tips. Would you also recommend any tool to grow twitter followes ethically. Recently I have seen a tool on Luke’s blog to gain some twitter followers. Considering to buy that. Is it a good idea to use tools for twitter.
Regards
Tauseef Alam
Tauseef Alam would love you to read ..Coolhandle Review
Hey Tauseef,
In terms of twitter tools… I don’t know many that will help increase organic following. It’s really about the tactics and methods you use. Anyway, here’s a few tips and tools…
If you have a blog you could add a plugin such as tweetly that requires people to tweet in order to unlock the rest of your content. This will get you more visibility and followers in return.
Also tweeting consistently and joining in on trending conversations is also a good method. Tweetchat can help with that.
Add the twitter stream on a slide-in opt-in form or the sidebar of your blog.
Add the twitter handle on every email signature, guest post byline, cover photo, business card… anything and everything.
Hope that helps.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Hi Zak and Tauseef,
The Twitter tool I like best today for making it easy to proactively grow your following is Staged. Here’s the strategy to use it:
Find influencers in your niche or subject area. Then follow everyone they follow using Staged. By using Staged instead of doing it on Twitter, they filter out all the dormant accounts, apparent bots, and accounts with egg images so you follow only real people who are active on Twitter and most likely to follow you back.
They have a free version for 1 account. But the coolest thing Staged does is let you create a landing page to promote whatever you most want people to see. You choose your favorite YouTube channels and it pulls videos from them into your landing page and shares them on Twitter and Facebook.
Built in stats show you which videos are most popular, so you can fine-tune which channels are most popular with your particular followers. Set it up once and it runs on autopilot, bringing your message to your audience regularly.
You can see my landing page and one of my most popular Stages at http://vid.staged.com/2Tos (with 522 views).
Gail Gardner would love you to read ..WANTED: Bloggers Interested in Collaborating to Increase Their Incomes
Its not easy to get audience to our blog and twitter but if make our twitter account and blog more enagaging than people love to follow us on our twitter handler and blog too.
Emi would love you to read ..Indian Naval Academy – INA
Hey Emi,
Yes, same here.
Getting traffic is hard.
That’s why getting influencers to send you traffic is one of the fastest ways to grow.
Try and make 2-5 influential friends and you should see some improvements.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Completely agree with you, thanks for sharing all these helpful tips. Now I can increase my twitter followers.
Hey Rama,
You’re most welcome.
Yes, great content is king as they say.
Thanks for your comment.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Hey Silas,
Yes, sometimes it’s hard to find great content you can share.
I’d probably try and share old stuff that’s still relevant today. It would be good to recap.
Thanks for your comment.
Zak
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Great article… thanks for sharing, you have shared tricks through which I am able to earn more followers in my twitter account. Will defiantly share this. 🙂 Thanks
Hey Neetu,
Glad you found the post helpful and worth sharing.
Thanks for commenting Neetu.
Have a good day.
All the best!
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Zak, great tips. One I would add to is if you are helping someone by pointing out their errors, due it via direct messages vs a tweet which everyone can see. Or send it via email, keep it private, Don’t call out their error to the attention of others. Engage, engage, engage is key! Some people like emolies – use them with them. It’s not just a retweet or share that will be noticable today, it takes a little more effort. But it’s worth it!
Hey Lisa,
That’s a great suggestion. You’re right. Calling out someones errors isn’t really the best way to fix it.
Privacy is important.
And yeah, retweeting is just one way. Other ways of engagement work great too.
Thanks for your comment.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Great strategies. Thanks for sharing this useful information. Now i am able to increase my twitter account followers.
Thanks!
Hello Iram,
Thank you for your kind comment. I hope these tactics help you grow your twitter account.
All the best!
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
“Do they wish there was some sort of tool that could take them out of their misery or help them achieve better results in their business?
Good news for you: many influencers do complain publicly. They’ll tell you about tools and products they wish existed.”
Like this article ! Its great.
Lol. Happy to see that section stood out.
It takes hard work to build something for an influencer. But it’s well worth the effort.
Glad you liked the post.
Thanks for commenting.
HI Zak,
You are right that instead of begging from others, we can opt for some of the techniques which you have shared in int his post.
I am already following some of these techniques and going well with them
Thanks for the great share.
Hello Robin,
Glad to see you again.
Indeed earning something is much better than begging for it.
Happy to hear that some of those methods are working for you.
All the best!
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
helpful for all great article. I used to utilize twitter a considerable measure in the first place and utilized applicable hashtags to get my presentation and it attempted to get me compelling devotees yet i came up short on valuable substance to share, be that as it may i haven’t lost the supporters sick need to backpedal and actualize some of these tips.
Hey Waqas,
Yes, that’s very common.
I’d recommend following influential people and look at the content that they share. Make a list of like 10 people who are known to share the best content and just tweet that stuff. There’s a high chance many people haven’t seen it yet.
You can also open up buzzsumo and look at the top articles for any blogs in your niche. That should pull up some good stuff to tweet.
Hope that works.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Successful people never have fear while sharing their knowledge and experience and that is why they are successful. We are not used to accept the reality because of which we are far away from success.
Great saying: “Offer them value WITHOUT asking anything in return.”
Hey Emily,
Yeah, it does take courage to share knowledge. Standing in front of an audience and teaching them isn’t really easy. Especially when you’re sharing something new.
Thanks for your comment.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Keeping an updated twitter account by retweeting, hash-tagging and following other businesses can greatly increase the number of followers you have.
Hey Nicole,
Yes, those work very well.
It’s all about sharing valuable content and become a source of value. No one will follow an inactive or useless account.
Thanks for commenting.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Very informative blog. Thanks for sharing this useful information. Now i am able to increase my twitter account followers, as i am using twitter on regular basis.
Hey Emma,
Yes, Gail does a great job to ensure the content quality of this blog.
Hope your twitter account grows like crazy!
Thanks.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
When you are writing a blog post like this one, where do you get all the data to support the points you are making? How do you research for a blog post?
Hi Adrian,
We have many ways of researching from using BuzzSumo to knowing which sites publish the best content and searching those sites directly, to doing advanced searches in search engines and social networks.
The best writers, though, are the ones with direct experience to draw from who are long-term strategists.
Gail Gardner would love you to read ..Do Not Let Your Images Blow Up Your Blog
An informative and useful post, Zak.
Well Twitter nowadays has the potential to build a strong marketplace for the users.
Thanks for sharing and keep up the good work.
Hey Shaoor,
Yes, I have personally found twitter to be a place of growth.
Facebook is a place for friends… not really a marketplace.
LinkedIn is good.
Instagram is also good.
But, twitter is just special. It’s usually the place where all the influential people hang out.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
I believe helping others is the best way to build strong relationship even in the blogosphere, Sometimes a Pro Blogger is so busy that he/she do not have time to check for little mistakes or dead links. Giving them a little help to fix these will give a definite result.
Your tips are really useful, keep sharing more good stuff.
Sona Mathews would love you to read ..Happy Mother`s Day
Hey Sona,
Yep, you need to give to get. It’s such a simple rule that many people ignore it… because it’s too simple. People always want complicated advice for it to sound right. They can’t accept the fact that their whole life can be changed by just a few simple set of rules.
Thanks for your comment.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
That was really a nice read for me as it is titled like that. I will surely implement tgese mentioned steps to get more exposure. Thanks for such article as this is going to help me building my brand.
Purushottam Thakur would love you to read ..How to Build Quality Backlinks to Rank Higher?
Hey Purushottam,
Hope the methods work for you and help build your brand.
Good luck with your career.
Thanks.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Great info, Thanks for sharing. It’s very useful to new users like me. Great job, Keep it up.
Himanshu Naidu would love you to read ..Dark Souls lll – Honest Review
Hey Himanshu,
Happy to have a new user here.
And happy to hear you found it helpful.
Thanks for your kind comment.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
You have share a good article . you pointed out that problem that we are facing . you also tell the solution of that problem .
Thanks for sharing such a useful article with us
Hey Siddique,
Glad you found it useful.
Hope you get some great results out of them.
Please do let me know if they work for you.
Thanks.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
now i can able to connect with influencers. few days ago when i saw ur blog i thought it will defenitly work and then i tried it. It works. thnx for sharing such a nice helpful post
Hey Ankur,
That’s awesome!
Great to hear that the methods work.
Hope you get even more out of it.
Best,
Zak Mustapha
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
I am glad that I am here reading this blog. To be frank, you have lighten up a mass amount of weight from my workload. Must be tanking you. And personally, I feel that a person’s attitude plays a big rule in getting followers along with his/her knowledge.
Hey Rocco,
I’m happy to hear that.
Yes, attitude does play a role. If you have a bad attitude, your knowledge wouldn’t help you with connecting with others.
Thanks for commenting.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Hello Again Zak,
It’s been a pleasure reading your blog, and grabbing all those essential knowledge you have shared through the blog. Few lines ain’t enough to present you my feedback, trying though. Keep going with your blogging thing.
Regards-
Rocco
Rocco M.Singh would love you to read ..Riven Counter : How To Counter Riven?
I do use twitter from long back and has already been 2-3 years. But I have never increased the followers of my twitters account. Thanks that you have shared tricks through which I am able to earn more followers in my twitter account.
Thank you Zak for the article 🙂 cheers
Hey Barun,
That makes the two of us. I also had twitter for a few years but I never grew my followers. I’ve just recently started and these methods have been pretty good.
Thanks for commenting.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
Completely agree with Goal Rule. Quality content can gain more engagements and it can generate leads and with this conversion increases.
Zak, some useful tips thanks . The one that really struck me that we dont use (and i have seen it probably thousands of times!) is “who to follow”, i have absolutely no idea why we dont but come Monday morning i will looking at it!
Cheers
Chris
Hi Chris,
Look at using Staged to follow people others follow from a clean list. For example, you find someone in your niche and then Staged presents you with only the people to follow who are still active and don’t appear to be bots. For either $7 or $9 a month they will even have someone do the following for you.
Gail Gardner would love you to read ..Twitter Best Practices: How to Use Twitter Effectively ~ Make Twitter Work for YOU
Thanks Gail – you mentioned them to me the other day but i havent spent much time looking at it yet but i will do
Cheers!
Hey Chris,
Yes, there are a lot of things we take for granted.
I actually never thought people would follow me because of that. But, in the end they did.
Glad you liked the post.
Thanks for your comment.
Zak Mustapha would love you to read ..Influencer Marketing Mistakes: The Full Step-by-Step Guide With Proofs From The Influencers Themselves
I used to use twitter a lot in the beginning and used relevant hashtags to get my exposure and it worked to get me influential followers but i ran out of useful content to share, however i haven’t lost the followers ill have to go back and implement some of these tips.