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Competitive Research Using Rankpanel – Free SEO Insights

April 30, 2012 By RankPanel 10 Comments

Table of Contents

  • Unfortunately, Rankpanel seems to be no longer available.
  • Competitive Research
      • RankPanel
      • Latest posts by RankPanel (see all)

Unfortunately, Rankpanel seems to be no longer available.

RankPanelAfter my previous guest post on Google trends, Gail was kind enough to ask me to introduce Rankpanel. This post is intended to provide you with an overview of our new service and a quick example of how it can help you.

For all websites that get search engine traffic (basically all websites) it is necessary to track their rankings. This is one thing Rankpanel – our powerful and free service – allows you to do.

In order to conduct search engine marketing in a professional
fashion you require information on keywords, positions,
competition, keywords popularity and other factors.
Rankpanel provides you with this data.

Up until now only big companies with the cash had access to these sorts of tools, but not anymore! With Rankpanel you can gain access to all these things for free after a short registration (we don’t even ask for your credit card information).

Let’s say you would like to start selling coffee mugs online. Everybody loves coffee and you need a nice mug to drink it. Selling mugs is a nobrainer :) !

You need to think about whether or not you can compete
in a particular niche. So let’s look at competition.

Competitive Research

We can do that easily from with Rankpanel:

The coffee mug competition consists of over 40m results for a monthly US search volume of 5,400. We see that discountmugs and overstock have changed positions while crateandbarrel has moved up in the rankings. This competitive situation is worth a look.

Rankpanel provides data going back to May 2010 on the keyword “coffee mug”. When looking at the rank history for coffee mug we see that discountmugs kept losing positions while crateandbarrel improved its rankings from position 13 to an impressive position 2, just behind amazon.

RankPanel detailed view

Rankpanel provides data for the keyword “coffee mug” and many other key phrases.

RankPanel analyzes 500,000 of the most important keywords every week. We are certain that keywords that interest you
are included in our set as well.

Each week we collect a huge amount of data (~300 million data points per week) from 6 countries (US, UK, Germany, Spain, Italy, France) and present it to you in a fast and accessible fashion. Rankpanel provides a comprehensive snapshot on a lot of aspects of everyday online marketing work.

As you can see in the coffee mug example above:

Rankpanel has an uncluttered UI to make SEO analysis as effortless and
easy as making a sandwich for both, professional SEOs and novices.

We are using cutting edge technology to make our dynamic reports load fast, because your time is very precious to us. Not only this, but as you can see all Rankpanel analyses are social and open – you can share them with everyone, whether registered Rankpanel user or not. This helps illustrating arguments in blog posts and forums or when asking for link building or SEO advice.

But back to the coffee mug example: You might ask yourself, whether or not crateandbarrel.com only improved in the coffee mug niche or overall.

Rankpanel gives you the SEOscore of a domain,
which reflects overall rankings in our keyword set.

In fact, crateandbarrel seems to be doing something quite right when it comes to SEO: Its SEOscore more than doubled over the last 2 years, the one of discountmugs only improved by 10%.

But what kind of keywords should you target besides coffee mug? Rankpanel helps you with this as well: Just look at the organic keywords of your future competitors that contain the word mug: overstock.com, crateandbarrel.com, and discountmugs.com. And do also have a look at their paid keywords (e.g. discountmugs.com). This should give you a nice first idea of a niche’s competition and keywords to include in your SEO strategy.

Unlike other free SEO tools Rankpanel is an online service
and not software that you have to download and install
on your personal computer.

This comes with a number of important advantages. First of all, you don’t risk installing any potential malware as Rankpanel does not access your files. Because Rankpanel is a software as a service product, it is available from everywhere, always. You just need an Internet connection.

Another advantage is that all our data is available right away
because we have historical data on competition.

In contrast software that you have to download has to collect information before you can analyze it. And the data pool is only growing, week for week. All for you for free.

So please head over to www.rankpanel.com, register and try it out for yourself. We are excited to hear your feedback.

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RankPanel

Alexander Puschilov is director of RankPanel. RankPanel analyzes 500,000 of the most important keywords every week. We are certain that keywords that interest you are included in our set as well.
My Twitter profileMy Facebook profileMy LinkedIn profile

Latest posts by RankPanel (see all)

  • Competitive Research Using Rankpanel – Free SEO Insights - April 30, 2012
  • Google Trends: Surviving Google for Small Business - April 17, 2012
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Filed Under: SEO / Google / Organic Traffic Tagged With: competitive research, google, keyword research, organic traffic, SEO / Google / Organic Traffic

Comments

  1. Harry Smith says

    December 20, 2019 at 1:32 am

    Hey RankPanel,
    Great post. Thanks for sharing these valuable information with us. I will definitley utilize all the resources you have given me. All your hardwork is much appreciated. Keep up the goodwork.
    Harry Smith would love you to read ..Hello world!My Profile

    Reply
  2. Binod Kumar says

    January 22, 2018 at 11:44 pm

    Great collection of tips and I really enjoyed this. Thanks for sharing. In simple words impressive post.

    Reply
  3. henry says

    January 27, 2017 at 12:24 pm

    hi admin your tips for seo are pretty good according to me seo is a good tool for blogging to improve ranking thanks
    henry would love you to read ..Wondershare Dr.Fone Crack Plus Serial Key Free DownloadMy Profile

    Reply
  4. Ghazanfar says

    September 25, 2016 at 6:22 am

    Great set of tips from the master himself. Excellent ideas. Anyone wishing to take their blogging forward must read these tips. Thank you

    Reply
  5. Daniel King says

    December 21, 2015 at 10:23 am

    I enjoy reading your post. I will definetly shared this information among my friends. Also, I have bookmarked this site.

    Reply
  6. Prabhat Shorey says

    November 24, 2015 at 12:52 pm

    I will try Rankpanel for my SEO work, but it is not working. So can you please provide me another reference for same work.

    Reply
    • Gail Gardner says

      November 24, 2015 at 3:12 pm

      Hi Prabhat,

      Which tools to use depends upon what you want to track. There are so many, some free and some expensive. Search for “best SEO tools” in a search engine and check some of them out. I would start with some of the free tools: Moz Toolbar, SEOBook Toolbar. Ahrefs is excellent, but to really use it you need a premium (paid) account. SEMRush, ScreamingFrog – these are very popular with serious SEOs.

      Here are some posts that might help you:

          How to Use SEO To Increase SmallBiz Earnings #smallbiz
          How to Start an SEO Campaign for Your WordPress Site [Screenshots]
          SEO Tactics for 2015
          Important SEO Basics: 8 Essentials for Optimization of Your Website
          Chrome SEO Site Tools Plugin
          How Being An In-House SEO is Different from Agency SEO

      There are many courses on how to do SEO, but doing SEO badly is very dangerous and can get sites penalized. The best way to learn anything is to seek out mentors who are experts and learn from them. For SEO work, ensure you understand whether these mentors are black hat or try to stay on the lighter shade of gray. (Everything that is now “black hat” was originally perfectly ok, so expect anything current considered “white hat” to eventually potentially be demonized as well.)
      Gail Gardner would love you to read ..Twitter Best Practices: How to Use Twitter Effectively ~ Make Twitter Work for YOUMy Profile

      Reply
  7. Jean says

    December 6, 2014 at 5:45 pm

    I have opened rankpanel site to check it out. But seems like they closed their service now. Coz i can just see their logo on their site home page and no link to click on.

    Reply
    • Gail Gardner says

      December 8, 2014 at 6:22 am

      Hi Jean,

      You’re right. I only see a logo and nowhere to click, too. Maybe they’ll let us know what is going on. They haven’t tweeted since September 2012 so maybe they’re gone. Check out the post I’ve put in CommentLuv for an alternative.
      Gail Gardner would love you to read ..How to Start an SEO Campaign for Your WordPress Site [Screenshots]My Profile

      Reply
  8. Sukhen Tanch says

    January 2, 2014 at 8:29 pm

    Nice work shared you in this blog, I really enjoy it. Too many bloggers don’t know about RankPanel, rankpanel is a bullet, like a western cowboy. I do hope next amazing.Thanks
    Sukhen Tanch would love you to read ..Is Android its own worst enemy?My Profile

    Reply

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