When it comes to designing a logo, color makes the biggest splash. Although most people can easily recite a list of colors they love along with colors they detest, your logo design needs to go beyond personal preferences. Instead, think of you design from the perspective of your intended audience.
Consider how you want potential customers to feel about your company. What is your message? Color does more than make your logo look good, it can also represent ideals through common color associations.
An affinity with an ideal is what drives customers to buy products, to identify with a brand, and to trust a business. When you design your logo, reinforce the ideals you want customers to recognize by choosing a color that is associated with them.
For example, green is the color of nature, and people generally associate it with ethical behavior and affluence. Orange is a bold color that brings to mind adventure. Yellow is almost universally seen as a cheerful color, representing optimism. Purple is the color of imagination and creativity.
If you’re trying to create a strong yet sophisticated image, opt for classic black. Nothing makes an impression quite like color. Whatever your company message, there’s a color to represent it. For even more tips about how to create a memorable logo, check out this infographic, “The Recipe for a Perfect Logo.”
Learn how to create the perfect logo design
Dana Davis
Latest posts by Dana Davis (see all)
- What is Business Process Outsourcing (BPO)? Can it Help Your Company? - August 21, 2019
- 6 Small Business Tips To A Successful Launch In 2019 - August 10, 2019
- How To Maximize Enterprise Business Shipping for Sustainable Growth - April 2, 2019
I totally agree! Infographics are fun and easy to understand and based on an article I read last month customers love them. Infographics are great attention seekers.
Yes Indeed, normally people won’t focus on logo color. But they never realized this is the most important part of logo design, Logo color makes overall impact on your customer So research before designing a logo!
Regards:
Jennifer Marvin
Brandsdesign.com
Knowing the exact meaning of colors and how they affect potential customers is a quality tip. Communicating sophistication with the color black and using green to communicate ethical behavior may be underutilized in design.
This article rocks! It’s true that infographic is a good platform for marketing your business. You can improve customer relations. But you must come up creative ideas. It can be tricky sometime but you can learn to play with it.
Thanks for the tip about avoiding obvious design choices. We get too blinded by what others have done and do not think about how we can stand out more from the crowd.
I like what you said about using fonts and colors to communicate emotions that go with your brand. Thanks for the examples!
Drew would love you to read ..Stan’s Sign Design – 30 Years and Going Strong
Well Elaborated, nicely interpreted importance of color in easy manner.I was looking a logo design for my food business, by surfing a lot online and i found a perfect crowd-sourcing site Designhill, they people created a perfect logo for me , and this infographic helped me to understand what color should my logo have.
for others assistance m sharing that resource with you people also http://www.designhill.com/logo-design/industry/food-drink-logos
I had no idea that color had such a natural impact on us. It is really interesting to know that we naturally associate colors with different traits. That definitely has an impact on how we should be making our logo. You definitely want people to associate positive traits with your company.
I had never thought of the color being such a big deal in logo design. I mean, I knew that the logo needs to be an attractive color, but I hadn’t considered the long-term effect it could have on people’s perception of your brand. I also enjoyed the bit about using shape psychology. I’m definitely going to have to rethink my logo with these things in mind. Nice graphic!
Great breakdown of exactly how you should design a logo for you company. All of these are great tips! Thanks for the infographic.
Drew would love you to read ..Stan’s Sign Design – 30 Years and Going Strong
In logo designing, color plays an important role and its only the game of colors to make logo attractive. This info-graphic has described the process and colors very clearly and anybody can easily understand the concept of logo designing.
Colorful things seek our attention. No doubt colors are important part of our lives and make things attractive. Thanks for telling us importance of colors in logo design. Now surely this will make my work easy and attractive.
Sunny James . would love you to read ..BMW 3.0 CSL Hommage R
I agree that good use of color can make a great impression in a logo. Your examples clearly illustrate that bold colors can tie into the design to make it stand out. Just be careful not to go overboard, or your logo will not be memorable.
logo is very important for our identity of company. concept of logo describe your business of company
Anjali Exim would love you to read ..Advance Waste Tyre Recycling Machine
You really make a good point about the logo being an essential part of the company brand. Logo branding is an important concept that no business or branding professional should take lightly.
This Infographic has nice colors, logos and eye catching, Thanks for sharing and keep it up.
As a business owner myself, I often deal with customers asking for advice on logo design, and while I usually prefer to send them to a professional, I have picked up some wonderful knowledge over the years. I completely echo what you have written regarding colour associations. At Embroidery Studio we embroider logos, brands and corporate apparel all the time and quickly learn which logos work better than others; and why.Thank you for confirming my experience with solid research.
Thanks for writing such a great tutorial for creating a great logo. Yeah…colour combination for the logo is really very important…colours in logo should be eye catching.
Thanks for commenting, Sabrez. You may also want to check out How Much is a Memorable Logo Worth. It contains great details on how to evaluate logos.
Gail Gardner would love you to read ..40 Well-Earning Freelance Writers Teach You How to Cash In Too
Thanks for your sharing. yaa logo is very important to website.
Thanks.
I love this kind of Infographics, so thx a lot for sharing. I would never have thought myself colors may have such power in marketing 🙂
This is an awesome Infographic on colors and logos!I see a lot of people making the mistakes this infographic is telling us to avoid!Thank you for sharing this, I will be bookmarking this page so that I can use it as reference when I need to create a new logo.Thanks,- Nestor