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Collaborating is THE Word for 2011

January 5, 2011 By Gail Gardner 34 Comments

Business People Collaborating Image
Image Credit SuccessSystems Now – Click the image to read The Collaboration Trend and the New Business Economy

This post grew out of a comment I was moved to make when reading Michele’s @NewBizBlogger post Are You Creating An Inner Circle?.

Michele offers online business tips of interest to anyone who reads this blog.

We all need to be creating “inner circles” or Tribes or collaborations. No matter what you call them they are essential to our success.

In his excellent Tech blog for early adopters, LouisGray (Twitter) did a 2010 Year in Review post that says, “The word of 2008 was “launched”. The word of 2009 was “Twitter”. The word of 2010 was probably “Android”.”

My word for 2011 is COLLABORATING

Collaborating is going to be THE most important factor in our success going forward. Only those businesses and bloggers who continually collaborate with others in their niche will have enough traffic and visibility to be successful. We must all focus on reaching out and following up regardless of how busy we are.

Here are my tips I shared with Michele’s readers that we can all use to grow our influence:

Tips for finding others to support you faster on Twitter:

1) Follow all the people who interest you named in the posts I linked in the FollowFriday Lists Link Roundup post.

2) I have a list of the people on those lists who have ~10,000+ followers or more. I can email it to anyone who wants it.

3) Always follow and interact with the people in your niche who retweet others as they are more likely to retweet you too!

4) Pay attention to #followfriday and similar recommendations from influencers. We usually recommend those who share generously and/or have excellent content. They are the people you want to know.

5) Instead of focusing on those who are famous and have tons of followers but follow few, focus on influencers who are supportive of each other and of new bloggers, quality content and good causes.

I believe there will be a great divide between those who are sincerely generous like @Ileane @Kikolani @DragonBlogger @NewBizBlogger @DonnaFontenot @SeoSmarty @SearchGuru @Creative_Ace @sweetsfoods and those who aren’t.

If you were to put influencers in a Twitterlist you would quickly see who they collectively follow – then follow those people.

Identifying is only the first step – the second is to interact with those people. Not all will respond and some you may not hit it off with but real relationships will grow between those who “get it”.

It is MUCH faster to connect with those who show by their actions that they are collaborators than it is to try to turn others into influencers! Would you like to be an influencer but aren’t sure how? Read Kikolani’s 8 Best Practices for Collaborative Blog Groups.

Related articles
  • Twitter: Increase Your Influence with Twitter Lists (growmap.com)
  • So Who Is On This Weeks Twitter FollowFriday Then? (blazingminds.co.uk)
  • My 3 Words for 2011 (chrisbrogan.com)
  • The Blog in 2011: More Pictures, More Words (mediaite.com)
  • How To Achieve Your Social Media Resolutions In 2011 (socialtimes.com)
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Gail Gardner

Small Business Marketing Strategist at GrowMap
Gail Gardner is the founder of GrowMap.com. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. GrowMap.com is listed by Cision as a Top 100 Site for Marketers and has received three Small Business Influencer Awards from Small Business Trends. Named by D&B a Top 50 SMB Influencer on Twitter, you can follow Gail @GrowMap and on LinkedIn.
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Filed Under: Blog Outreach, Social Media Networking SMM Tagged With: blog outreach, blogger outreach, Collaboration, social media marketing

Comments

  1. Steven says

    October 14, 2015 at 12:00 am

    In our business collaboration is everything. It leads to joint ventures, referrals and a regular source of new ideas.

    Reply
  2. Arun Singh says

    June 10, 2013 at 7:46 am

    thanks for sharing collaborating is actually very inspiring word. It show a community power.

    Reply
  3. Karen says

    April 11, 2011 at 5:21 am

    We all need to work in collaboration with each other so that we can benefit each other. I completely agree that instead of focusing on the famous people it is important to focus on influencers, more important to interact with the people in our niche who are going to benefit and enrich us more. Collaborating and Influencing others is what a good competition is all about.

    Reply
  4. Leo says

    February 5, 2011 at 2:15 am

    Collaborating is certainly the word not just for 2011 but ever since blogging and social networking sites had started. If you want to stay in this business you should learn to collaborate with your fellow bloggers and practice the give and take relationship. No one can stand alone in the blogging business without the help of other bloggers. Quality traffic and enough visibility are the things that you can benefit from collaborating.

    Reply
  5. JUANNA_MARIE says

    February 1, 2011 at 3:16 am

    That’s a great choice! In moving forward in such business or goal, COLLABORATING is the key point. You have given us the great idea and helpful tips in this regard. Great comments with good content should be published.

    Reply
  6. Brad Harmon says

    January 25, 2011 at 9:33 pm

    I love it, Gail. COLLABORATING is a great choice for this year’s word of the year. Too many people try to go it alone or promote others only for what they can get out of it. It’d be refreshing to see many more collaborators online (for that matter, offline too). I know about half of the people you listed in your post, but if the other half are like them I can’t wait to get to know them.

    Reply
    • growmap says

      January 31, 2011 at 2:43 pm

      Welcome to GrowMap Brad and thank you for taking the time to comment. The others you don’t know ARE just like the ones you do! The more of us we can find and support the more good we can do.
      growmap would love you to read ..Support Small BusinessesMy Profile

      Reply
  7. Alex says

    January 12, 2011 at 5:43 am

    Yes yes. TEAM = Together Everyone Achieves More!

    Reply
    • Danny says

      September 22, 2011 at 5:47 am

      Hahaha I like that.

      Well we are already seeing how strong a good collaboration can be.
      Looking at these blogs like Growmap, Basic blog tips etc. etc.
      Danny would love you to read ..Black & Decker NPP2018 18-Volt Cordless Electric Pole Chain SawMy Profile

      Reply
  8. Eren Mckay says

    January 10, 2011 at 11:22 pm

    I love your post Gail and your mindset is totally on target. Reaching out and helping others is one of my biggest goals and joys of being online. I believe we all have something to learn from each other and can find ways to make a difference in each others lives. Collaborating is the word for this year!
    All the best,
    Eren
    Eren Mckay would love you to read ..Ladybug party favorsMy Profile

    Reply
  9. redkathy says

    January 10, 2011 at 9:14 pm

    Hi Gail,
    Great post!!! Yes those exclamations are intentional and well deserved too. Many of those you mention I do follow and totally agree with your statement, “I believe there will be a great divide between those who are sincerely generous like…and those who aren’t.” My blogging/writing skills need mega work compared to yours otherwise I just might have said this first ’cause I sure was thinking/feeling it! Supporting is #1 in my opinion.

    BTW – Found you via sweetsfoods best of the week post!
    redkathy would love you to read ..2011 Top Women Bloggers – Inspired to ImproveMy Profile

    Reply
  10. Dianne says

    January 10, 2011 at 5:04 am

    I like your word for this year- collaborating. This is very important especially in social networking sites like twitter. I agree that we should follow and interact to our followers. Thanks a lot for the tips!

    Reply
  11. John Sullivan says

    January 9, 2011 at 6:26 am

    Sadly I have to totally disagree with this post as the people that everyone always refers to as thought leaders social media gurus are usually self centered Goofs
    I rather have a small dangerous posse then a BUNCH of losers saying how wonderful I am and not much else πŸ™‚
    We are about to SEE what method is best
    In 3 years
    I have No lists
    I never sold anyone no crap
    I got mad money and leaving to ROCK Los Angeles tomorrow
    with my beautiful daughter Shannon 18 who has more skill then any Chris Brogan out there
    We have many times not seen things the same way
    But I STILL Love you πŸ™‚
    Always
    See you @ the TOP πŸ™‚
    we’re on autopilot and hell no I don’t miss Texas LOL πŸ™‚
    Thanks hope you had your coffee first
    and some of those people you mentioned are snob creeps out for SELF πŸ™‚
    I know πŸ˜‰

    Reply
  12. Ileane says

    January 9, 2011 at 6:05 am

    Gail, It’s always a pleasure to visit your blog. You’re so welcoming and you have such a positive attitude. I look forward to working with you – any of the other bloggers you mentioned in the post, and anyone else who feels the same way about collaborations.

    I love what you said to Gera from SweetsFoods, he really get’s it. I noticed that about him and I was really pleased when he agreed to do an interview on my blog. As a result of the interview, Gera and I have been able to gain even more respect and friendship for each other. It’s these types of collaborations that we need to encourage, and I really appreciate how this post can serve as a catalyst and a call to action.

    Thank you so very much.

    Reply
  13. Janet Callaway says

    January 8, 2011 at 8:19 pm

    WOW! Just discovered this site via tweet & retweet. What a wealth of great information. Can’t wait to explore the content, get to know the regulars and add value to the community. Definitely, Grow Map is on my “must check” list. Mahalo and aloha. Janet

    Reply
  14. Marty says

    January 8, 2011 at 8:27 am

    “Collaborating” is an important factor in online success, I must agree. Seems you’re doing it pretty well, given the amount of comments and good conent you deliver here every time

    Reply
  15. John says

    January 7, 2011 at 9:17 am

    What an awesome post. One of the main things I wanted to focus on in 2011 was to collaborate and grow my network, especially in regards to local businesses. I’ve come up with this Local Business Spotlight that we kick off on Sunday on the blog for my small business, as well as my personal blog and soon on Intense Business as well.

    In addition to the above I am having a “Girls Night Out” event once a month at each of our locations, I'[m inviting out local vendors to display their products or services in our salons. No cost of course, it’s looking to be a pretty positive thing thus far, our list for the first Girls Night Out is already filling up, all though I wish more local businesses wanted to take advantage of it. It’s still a new idea, add that with the fact that I have no patience and 100 vendors probably wouldn’t be enough to make me happy. haha

    Reply
  16. Alex says

    January 6, 2011 at 5:00 pm

    Well, the internet is becoming more social and “COLLABORATING” plus “CONNECTING” will be one of the most important ways that people will and should follow to stay on top.

    We can all look at twitter and facebook, and understand that the web is becoming more interactive and people start collaborating more on the web.

    Going with the flow and find a group your pertain is a good way to start connecting, followfriday is one of the coolest and best way to find great people you should interact with and of course learn from.

    Keep connecting! It’s the future!
    Alex would love you to read ..Masini PorscheMy Profile

    Reply
  17. Jones says

    January 6, 2011 at 5:49 am

    A nice article with a great stuff of information, I really like that. Thanks for sharing this.

    Reply
  18. Llana says

    January 6, 2011 at 2:17 am

    I’ll agree with you on this making the word “Collaborating” the word for 2011. You are right in saying that collaborating is very important because as I understood it, it matters a lot in the success of the businesses and for the bloggers who are doing so. In this early time of the year, let us spread that “Collaborating” is the word for 2011 and how it works to make your business a successful one.

    Reply
  19. Angelique says

    January 6, 2011 at 1:50 am

    Collaboration, both internally and externally, has proven to be successful in increasing business production and expanding relationships with clients. This post comes as no surprise, but it’s good to see that collaboration is the new word for this year!

    Reply
  20. ann says

    January 6, 2011 at 7:05 am

    Two or more heads are definitely better than one. Collaboration will definitely make a work better. There are some things that one blogger does greater than the other and those two works collaborate, a fabulous work will be done.

    Reply
  21. Patricia says

    January 6, 2011 at 4:40 am

    Hi Gail

    You are one of the most generous people I have had the privilege of bumping into in the blogosphere. Always tweeting others posts and encouraging collaborating. You are definitely at the cutting edge; leading the way πŸ™‚

    I love, love, love networking. In fact if I could blog hop and tweet all day I would be a happy blogger lol I do spend a decent portion of the day doing that so I am a happy blogger πŸ™‚

    Just become part of one tribe, also a biz support group and helping as many newbies as come across my path who I can. No use them asking me any techie stuff as I go to the geeks for that myself! But how to network, social media or writing/proof reading their articles, I will be there.

    So many have given to me, I love when I can give something back. I totally agree that working in isolation will make it hard to succeed. Working with others will cheer us on to greater things. Sweet.

    Patricia Perth Australia
    Patricia would love you to read ..Are Your Goals Attainable In 2011My Profile

    Reply
    • growmap says

      January 6, 2011 at 10:14 am

      Thank you for this wonderful comment, Patricia. You are one of the bloggers who understands how to reach out and offer assistance to those who are very unlikely to ask for it themselves.

      You will be one of the leaders in identifying and putting together the most influential blogs in your niche.
      growmap would love you to read ..Small Business Internet Marketing- Where to StartMy Profile

      Reply
  22. Rick Byrd says

    January 5, 2011 at 10:01 pm

    Gail:

    I just stopped over from Michele’s post.

    I like the word of the year.

    Collaboration is something that I am going to work on this year. Your post here and Michele’s post really hit home with me. You both have made me realize that this is something that I am missing in helping me grow my business.

    But even more than that, I also affords me the opportunity to help others grow their business as well.

    Thanks,

    Rick
    Rick Byrd would love you to read ..How To Optimize Your Time BloggingMy Profile

    Reply
  23. Meganbro says

    January 6, 2011 at 1:54 am

    Great post…I too believe in Collabrations…..coz it leads to success at last….Thanks for tips & your time for sharing it with us

    Reply
  24. Michele Welch says

    January 5, 2011 at 4:59 pm

    Hi Gail,

    I think that’s a fantastic word! Let’s spread the word…lol. Mark above said “Collaborating and networking have always worked in the real world, why not the web?”- so true.

    I think people get online and maybe because they are behind a computer screen and/or dealing with different technicalities, that the rules are different. Many of the foundational “real” world tactics and theories can and should be applied to online businesses.

    Networking has been a tried and true technique and applying those some philosophies and elements online will be to your benefit.

    Great tips… I really like #4 (pay attention to #FF). I have to admit, I don’t always check them out, but after reading your reasoning behind it on why it’s a good idea, I will definitely be taking that on!

    OK, enough of my short comment πŸ˜‰ – thanks so much for the mention. You are truly awesome!

    Reply
  25. Gera says

    January 5, 2011 at 3:53 pm

    Hi Gail,

    Collaboration is key also in offline tasks, like designing teams or software developer where you use ideas or tips from others.
    Online is the same, more in social networking to boost posts, topics or what ever you want.

    Twitter is a good example where you can add your sand grain to help other bloggers!
    Totally agree #5 – persons are their concrete actions.

    I much appreciate your @mention Gail!

    Enjoy a Great 2011! πŸ™‚

    Cheers,

    Gera
    Gera would love you to read ..11 Mistakes Why Social Media FailsMy Profile

    Reply
    • growmap says

      January 5, 2011 at 5:05 pm

      Hello Gera,

      You are one of the few who is included in lists like these because of your generosity in reviewing quality content on StumbleUpon and sharing it on Twitter. Even when more people start figuring it out you’ll still be on my short list.
      growmap would love you to read ..Reputation Management- How to Protect Your BrandsMy Profile

      Reply
  26. Francisco Rosales says

    January 5, 2011 at 9:53 pm

    Hello Gail, I just published a post on how the word “Influence” has been abused during 2010 without real positive value as outcome.

    I like your word for 2011 and I hope we can look back at the end of the year and see that we were really able to collaborate with other people in projects that have positive outcomes in mind.

    Thanks for your post and have a Happy New Year!

    Reply
  27. Diane says

    January 5, 2011 at 7:31 pm

    In any areas of work, collaborating is very important. In social networking sites, it is nice to engage in discussions and share good content. It’s one way also to know and learn from the ideas of others. I like your no.5 tip. I only have few followers in Twitter but I always take time to interact with them. Thanks a lot for the tips!

    Reply
  28. Mark says

    January 5, 2011 at 3:30 pm

    I am going to have to agree with you. Blog commenting for SEO purposes does not feel “right.” Collaborating and networking have always worked in the real world, why not the web?

    Reply
    • growmap says

      January 5, 2011 at 6:24 pm

      Hi Mark,

      I don’t mind using KeywordLuv and CommentLuv to attract those whose original intent was blog commenting for links who read my content. They often become regular readers and commentators.

      Small businesses need an easy way to build incoming links and make it obvious what they do and these two plugins make that possible without them writing overly promotional comments.

      Remember that when link building what is linked is the search you are targeting. If you link “website ranking, internet marketing, Raleigh Durhm advertising” you can easily rank for that but no one is ever going to search for that.

      It is best to use ONE 2-3 word phrase per link. See the post I’ll share in CommentLuv.
      growmap would love you to read ..Building Traffic Using Anchor TextMy Profile

      Reply
      • ann says

        January 7, 2011 at 11:48 pm

        I love your response. It’s great to know you understand link builders need to do their jobs as well. For me, as long as the comments aren’t cruel and offensive it must be published. This is also the reason why I keep coming back to this site. Comment Luv is intended to support link builders and bloggers right. It’s better to see the name of the one that you are talking to rather than talk to an anchor text πŸ™‚

        Reply

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