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Cloud Content Caching and Image Hosting Reduces Page Load Times and Increases Conversions

March 29, 2012 By Steve 25 Comments

This is a guest post by Tyrone Brown my ecommerce and blogging friends will want to pay special attention to because it offers a strategy for speeding up page load times for your blog or online store by using Image Hosting and Content Caching.


Cloud Cache Global Content CachingI have been trying out cloud edge services recently to see which one works best for my site. To give you an overview, my site is a blog/forum that caters to British, Australian, and New Zealand readers. I sell automotive products through Commission Junction and my site is aimed at automotive enthusiasts.

The blog section covers advanced automotive topics for people who modify and repair their own cars, so many of them are mechanics – especially younger mechanics. They also are heavily weighted toward a few car manufacturers, such as BMW’s.

Table of Contents

  • Image Hosting Content Caching
    • More Conversions Due to Faster Load Speeds
    • Speeding Up Page Load Times
    • Improved Search Engine Rankings
    • Security with an SSL
      • Steve
      • Latest posts by Steve (see all)

Image Hosting Content Caching

The service I use now is Cloudcache and it has been very successful. It helped me in many areas of my site so now I make more money than I did before:

More Conversions Due to Faster Load Speeds

The main purpose of a content delivery network (CDN) is to make your site load faster. This is because most potential leads are lost within the first eight seconds of landing on a page. In other words, people do not like to wait around a lot or else they will go back to the search results page.

With mobile web becoming ubiquitous, this is more of a problem since mobile devices like iPads and smartphones do not have very fast connections. So, if the user has a slow connection and a server-side slow-down is added on top of the client-side slowness, then the potential customer is a lot more likely to bounce off your site than if you use Cloudcache.

Speeding Up Page Load Times

This happened to me a lot before I used Cloudcache since there are many pictures on my site (mechanics like to post pictures of engines) and I hosted them all locally. However, I have since moved my rich content to Cloudcache and the whole site loads a lot more quickly since the images, videos, and other large files come from a supercharged CDN.

Improved Search Engine Rankings

Search engines like Google favor sites that are fast to load so if your site loads faster then it will show up higher on search engine results. Before I used Cloudcache, my three main landing pages ranked #7, #9, and #11 on Google. However, after I started using Cloudcache, they jumped to #4, #7, and #8, and usually stay around there.

Also, Google does not count remotely hosted files against what it sees as your load time, so by putting your large files on Cloudcache you are in effect hiding them from Google’s load time calculator without taking away the SEO benefits of having video and images on your site.

Security with an SSL

Cloudcache’s biggest selling point, though, is its SSL services, and these have been really useful for me. Since I generate automotive leads through a newsletter, I want to make sure that the leads’ information is safe.

For one thing, I really value my readers, but also, nobody would go to my site if they started getting junk mail. And spammers could easily steal this information from me if I did not have the SSL I get from Cloudcache.

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Filed Under: Blogging Best Practices, Ecommerce, Increasing Conversion Rates, SEO / Google / Organic Traffic Tagged With: cloud hosting, content caching, content curation, image hosting, increasing conversions

Comments

  1. Smith jhone says

    June 6, 2013 at 3:14 pm

    The blog section covers advanced automotive topics for people who modify and repair their own cars, so many of them are mechanics – especially younger mechanics. They also are heavily weighted toward a few car manufacturers, such as BMW’s.

    Reply
  2. Vi says

    April 6, 2012 at 3:14 am

    I was using CDN on one of my blog, but didn’t see much improvement. You should have a lot of traffic to see an effect.

    Reply
  3. Danica Green says

    April 4, 2012 at 2:30 am

    I never would have have realized the importance of Cloudcache and knowing that this provides a faster loading of sites will favor all the readers and start doing this. All of us are nearly impatient and as much as possible wants a simpler means in all aspects.

    Reply
  4. Adam says

    April 4, 2012 at 1:55 am

    Claudecache sounds great. I have been annoying with the loading time of my website and I think this could be a great help to me. I will give it a try and hope it will not make me disappoint.

    Reply
  5. Mac Wilson says

    April 4, 2012 at 12:42 am

    Definitely, a CDN has the potentials to supercharge your website to make the page loading more faster so that the content is delivered quickly to the end user. However, the disadvantage of CDN is that it costs more money. A CDN should only be used when you own a popular website with static content such as images, scripts, CSS, etc…

    Reply
  6. Nish says

    April 4, 2012 at 4:30 am

    There has been some activity on the CDN scene lately. After all, it’s very beneficial. I would have loved to use it, but I dont have a lot of images. Admirable, none the less

    Reply
  7. David Sneen says

    April 4, 2012 at 12:21 am

    There are 1001 reasons a blogger wants his site to load quickly. Cloudcache sounds like a win=win deal.
    David Sneen would love you to read ..How a Basketball Coach’s Advice Can Help You Earn MoneyMy Profile

    Reply
  8. Casey S. McClure says

    April 3, 2012 at 8:04 am

    Thanks for the excellent information on Cloudcache – very timely and useful! It could be used to speed up online high school courses like the ones at Advanced Academics.

    Reply
  9. john says

    April 2, 2012 at 1:02 am

    I think page load time is very important in a website.cloudcache will help us to load page faster and also increase conversion.this tool will increase our site performance and it’s loading speed.so that user can easily check page.

    Reply
  10. Pete Goumas says

    April 1, 2012 at 4:10 pm

    I didnot know much about Cloudcache before reading this post but it is a good service and I think it is useful to try.
    Pete Goumas would love you to read ..BlueSpringWellness Coupon & ReviewMy Profile

    Reply
  11. Karen says

    April 1, 2012 at 7:14 am

    Using cloud for my blog has been something that I have been contemplating for a while now, as my blog gets ever more popular having graphics etc on the cloud would certainly help it out.

    Reply
  12. shaira says

    March 31, 2012 at 3:58 pm

    I have known that Cloud would be with iTunes,an app for the upcoming iPhone 5 with it’s debut titled ” iTunes in the Cloud”. I am one of those who uses Cloud because it’service is very appropriate for my carpet repair halton city business. I do blogs and forums.

    Reply
  13. John says

    March 31, 2012 at 5:35 am

    I would prefer to start using CloudCache so that my page ranking can be improved.With Cloudcache the whole site loads a lot more quickly since the images, videos, and other large files come from a supercharged CDN.I would opt for it as Cloudcache’s SSL means it’s secure.

    Reply
  14. Sam says

    March 30, 2012 at 1:58 pm

    wow this is really great! not only does this improve load times which leads to higher conversion rate BUT ALSO improves Google rankings. this is truly amazing. thanks for making me aware of this i will definitely be using it soon.

    Reply
  15. Jeff says

    March 30, 2012 at 9:40 am

    Using a CDN can be great idea for scripts and images from your site.

    A word of caution is to be very careful how you setup up your post/product images. Often with a CDN you end up losing a lot of image search traffic.
    It’s worth weighing the options to ensure both speed and traffic.

    Reply
  16. John says

    March 30, 2012 at 1:54 am

    Hey nice blog post. According to me when it comes to website load times people are normally fragile about website’s loading time. It has been seen that caching plays a big part in how we are able to, on average, reduce server loads, bandwidth costs, and page load times by more than half. Keep up the good work.

    Reply
  17. Ray says

    March 30, 2012 at 1:35 am

    People don’t seem to have a lot of patience when it comes to website load times. Anything you can do to speed up your sites load time and performance is going to help. I think we will see cloud based hosting becoming more popular and maybe even the standard in the near future.
    Ray would love you to read ..At the WeddingMy Profile

    Reply
  18. Andrea Hypno says

    March 30, 2012 at 1:17 am

    On my site I don’t have many images but this is surely interesting to know. With Google changing its attitude daily about what is good or not we have to try everything which can help our site performing better. Thanks for the hint.

    Reply
  19. saha says

    March 30, 2012 at 12:43 am

    Cloudcache is really useful for sites who loads slowly. Cloudecache will improve the speed and search engine ranking. Exactly people like those sites which are fast. They don’t like to spend their time on those sites which are slow.

    Reply
  20. Sarah says

    March 29, 2012 at 7:26 pm

    I think I’m going to try Cloudcache. My website runs really, really slow and I need to do something to speed it up.
    Sarah would love you to read ..Dental Hygienist SalaryMy Profile

    Reply
  21. Bishwajeet says

    March 29, 2012 at 5:55 pm

    Going to use CDN network in the coming days to improve the speed of the website.

    Reply
  22. Rizwan Sultan says

    March 29, 2012 at 3:39 pm

    Hey Tyrone Brown!!

    Very nice post I am using normal hosting for HD wallpapers and really face loading problem in that I hope your suggestion helped me too overcome this issue.

    Reply
  23. Maja says

    March 29, 2012 at 8:24 pm

    This is novice introduction for me. I have read lot about PaaS and SaaS in cloud computing but used non of them

    Reply
  24. AizaMay says

    March 29, 2012 at 8:01 am

    Is this really possible? Am I not aware that cloud cache can be a big help in our site…I think I should give this a try…
    AizaMay would love you to read ..Fingerprint Gun SafeMy Profile

    Reply
  25. Ryan Hanley says

    March 29, 2012 at 7:41 am

    I use Cloudflare and the Cloudflare plugin… Is this the same service? I feel like my site can be a bit slow and I do have over 300 posts with imagines and videos so I can understand why the load is a little longer but obviously you want it to be as quick as possible.

    Thanks for the help!
    Ryan Hanley would love you to read ..Forget Social Media and Simply Create ContentMy Profile

    Reply

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