Cloud computing is a field of computer networking that is providing opportunities for using infrastructure, hardware, or application as a service.
Organizations are looking to cloud computing because its cost-effectiveness and security options make it a reasonable solution for their needs. We should note that using a third party for cloud services does raise some security concerns.
Advantages of Cloud Biometrics
One survey by Bloomberg includes information from their data room that concludes cloud computing will make roughly $270 billion by the year 2020.
Cloud computing has advantages in certain areas, such as flexibility, mobility, and lower costs. These are key reasons why the number of cloud users will rise within the next few years.
Advances in cloud computing have recently made even the most difficult tasks easy to access and readily available to mobile devices.
Recent research by a New York-based firm shows studies of more than 240 million businesses using cloud services on mobile devices during 2015. The momentum is likely to push mobile cloud computing revenue to $5.2 billion.
Companies Follow the Trend
Major companies have made the shift to cloud computing in anticipation of this increase. They are doing their best to stay at the forefront of these advancements and changes.
In March 2015, Samsung licensed SRI’s iris solution, implementing all of its features into its handheld Samsung Galaxy Tab Pro 8.4 tablet.
Other major smartphone manufacturers, including HTC, Sony, and Apple, were already bringing biometrics applications, such as fingerprint and voice, into the picture with their next projects.
Benefits to Users
As the market sees this increase in devices that use biometric technology, adopting biometric technology for security in the cloud will benefit the user experience. Biometric and cloud computing on mobile devices allow users more convenience.
Users will be able to take their data out of their homes and offices. They will file it away in their pockets and have access to it at any moment during the day.
Besides these advantages to cloud computing, there are also online channels, other consumer conveniences, and the fact that hackers are also making constant progress. So it is not hard to see that biometric technology will be a competitive arena for corporations.
Insurance and Cloud Biometrics
Insurance companies are shaking things up as well, constantly building on their consumer services. The majority of insurers (who focus on the risks of loss) will agree that investing in biometric security should, without question, be a priority.
Insurance companies have brought in new channels for identifying claimants. And this biometric solution is a significantly efficient tool against fraudulent claimants.
For example, companies can use facial recognition through mobile devices and online services. As a result, businesses will be able to recognize fraudulent activity from a database. This ability will save insurance companies millions of dollars and reduce policy costs.
Biometric technology supports healthcare insurers’ data integrity standards, complying with policies set by the Health Insurance Portability and Accountability Act (HIPAA).
Here is another example. Users need to follow the requirements for automatic log off and user identification. But in addition, insurers must increase the number of safeguards, such as PINs, passwords, and methods that include biometrics.
An area where we can easily see biometrics has shown impact is healthcare insurance. In 2014, the Ponemon Institute conducted a study that showed almost 1.5 million Americans suffered at the hands of medical identity theft.
It is estimated that healthcare fraud costs somewhere between $70 billion and $255 billion a year, roughly a tenth of the total cost of healthcare.
The use of biometrics eliminates medical insurance cards being shared between patients. This, in turn, reduces billing fraud on a large scale.
Basically, the alternative to paper insurance cards will be iris biometrics that will be able to scan a user’s eye. This technology will then instantly send evidence that the user is physically present at a healthcare facility.
Aite Group’s data room report in 2012 revealed the organization estimated that claim fraud in the U.S’s P&C industry cost $64 billion that year. The cost would end up reaching somewhere in the range of $80 billion by 2015.
These hackers and their tactics have directly impacted customers in specific ways. Safeguarding consumer data and information has centered on online channels. This tendency has caused fraudsters to adapt and redirect their focus to phone channels.
Phone channels are becoming an extremely difficult means for thieves to get what they want, so hackers are gathering information through social media networks.
They deceive call center representatives in order to collect information. Because these situations are urgent and need immediate interference, companies will rely heavily on biometrics and its capabilities.
Cross-referencing inbound calls against documented fraudsters, representatives will be able to compare and identify the unique patterns of voice prints.
Advanced biometric methods can also identify fraudulent patterns based on the analytics of a person’s speech and talk patterns. There are also various other means of measuring people’s vocal capabilities.
Thieves and fraudulent claimants have made their moves and tried to stay ahead of the curve. But, ultimately, biometrics has proven to be much more beneficial for stopping criminals and protecting people instead of supporting those with evil intentions.
Cloud Computing Is the Future
Corporations will only continue to develop advancements in technology. As they do so, the majority of people will continue to enjoy the convenience and instant gratification provided by their mobile devices.
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