Your small business and the largest competitor in your industry may not have much in common. I bet that they don’t have to worry about pulling the hours you do that allow your business to keep the lights on. The stress of the day-to-day functions of managing a business are shared across multiple teams of people, not just a few pairs of shoulders. And they may not appreciate the value of each new customer buying your product or client using your services on the same level you do. But … [Read more...]
How to Encourage Your Customers to Actively Promote Your Products
A brand must retain a pool of loyal customers for substantial growth. But have you implemented a strategy to encourage your customers to promote your products and services to others? Strong communication along with top-notch services are vital for any business to generate a solid customer base. Besides investing in promotions and advertisements, companies need to focus on opportunities that can elevate their business swiftly. Subsequent customer base growth requires putting a lot of … [Read more...]
What I’ve Learned Running a Digital Marketing Agency for 2 Years
Before starting my digital marketing agency around 2 years ago, I had no experience running a business. I didn't know how to build a website or how to optimize a website for SEO rankings. And most importantly – how to market and accurately show the value of the services I was offering. I had been working in New York City at a few large investment banks. After around 5 years, I was ready for a change. And I was sick and tired of the: Forced long hours Micromanagement … [Read more...]
5 Ways You’re Sabotaging Your Marketing Team
Whether you outsource your marketing or bring it in-house – or some of both – you want to make it as easy as possible for your marketing team to do their job. This is not just a question of being nice. It's good business sense, because the easier it is for them to do their job, the more they can do and the better the results are likely to be. Yet, many companies put up barriers and send their marketing team through an obstacle course that ends up increasing the price of their … [Read more...]
A Marketers’ Guide To Sponsoring An Event
Do you run a successful, or even a moderately successful business? Chances are that you get approached by event organizers all the time. Event sponsorship is typically associated with large businesses like Coca-Cola or Red Bull that thrive on brand visibility. However, with the right strategy, such sponsorship campaigns can be extremely profitable even at a smaller scale. Understanding your event marketing objective There are essentially two core marketing objectives with respect … [Read more...]
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