![The Relevance of Storytelling in Brand Marketing [Infographic]](https://growmap.com/wp-content/uploads/2020/02/The-Relevance-of-Storytelling-in-Brand-Marketing.jpg)
"This is the defining moment of our lives", said the CEO of Textile Finesse, Wale Lewis. He continued, "Everyone, including Dana, my indispensable secretary; John, my undaunted disciple; and every staff on my payroll. You've all done well. And this is the time we've been waiting for. Hurray!" The 21st of August 2012 was an eventful day at Textile Finesse, a company geared towards improving the wardrobe of every American, especially those of low-income families. Wale has ordered … [Read more...]
How to Use Martech to Ace Your Influencer Marketing Campaigns
Influencer marketing works. A case study by TapInfluence and Nielsen Catalina Solutions found that influencer marketing – the practice of working with influential online personalities - resulted in a staggering 11x ROI over comparable digital marketing channels. Further, a study by Adweek reported that a full 94% of marketers who tried out influencer marketing have found it to be effective for their brands. With figures like that, it's surprising that a higher percentage of the … [Read more...]
Influencer Marketing Guide For Maximum Business Growth
Business growth is always a top priority for business owners, especially in today’s fast paced digital age. Businesses that leverage digital mobile means to reach customers are maximizing growth, and finding success around every corner. The smartphone and social media play a role in this business growth. Businesses now have direct 24/7 access to target audiences via smartphones and social media. However, consumers are pretty savvy. They don’t necessarily trust the marketing messages … [Read more...]
5 Effective Grassroots Marketing Strategies to Use in 2020
Many small business owners don't have the budget to sponsor massive advertising campaigns. That's why they rely on grassroots marketing to help them get their message across to their target audience in the most cost-efficient way. Grassroots marketing simply refers to "starting from the ground up" which is where most brands begin. Although grassroots marketing is particularly well-suited to small businesses, it can also be used by larger brands as an effective strategy to make … [Read more...]
How to Optimize Social Media ROI Using Oktopost [VIDEO]
Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Tracking is essential to optimize social media ROI. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel. When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance … [Read more...]
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