Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
Marketing Automation: Advice on What Users and Experts Have a Hard Time Doing
Marketing Automation has been leveraged by large corporations ever since its existence. Early solutions were (and most still are) robust, feature rich, and consequently complex and expensive. This has made it hard for smaller companies to get started with marketing automation. Even if a small business can afford marketing automation software, they have a hard time implementing it and getting true value out of it. This phenomenon bothered me because small businesses with limited … [Read more...]
Convert More Website Visitors into Leads Using Zapier Integrations with Leadfeeder
Businesses of all sizes have the same goal. They want to get more visitors to their website, turn them into leads, and convert those leads into sales. To remain competitive in today’s market, using automated tools to help you streamline the processes your business engages in has become a necessity. Streamlining your business activities increases inefficiencies by cutting waste, reducing lag time, and bypassing unnecessary steps. With an abundance of available tools, choosing the right … [Read more...]
10 Content Marketing Strategies That Work in Any Industry
Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content. It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers. What … [Read more...]
5 Surefire Tactics to Make Your Next Marketing Plan Successful
In order to leverage the full benefits of marketing, it is important to have a documented marketing plan. Marketing is an essential part of a business, serving as the backbone of all a company's growth endeavors. It has the potential to take a business to great heights in the least amount of time possible. According to an industry survey, marketers who have a documented marketing strategy have a greater chance of succeeding than people who do not. A well-documented marketing plan … [Read more...]
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