Whether you outsource your marketing or bring it in-house – or some of both – you want to make it as easy as possible for your marketing team to do their job. This is not just a question of being nice. It's good business sense, because the easier it is for them to do their job, the more they can do and the better the results are likely to be. Yet, many companies put up barriers and send their marketing team through an obstacle course that ends up increasing the price of their … [Read more...]
A Marketers’ Guide To Sponsoring An Event
Do you run a successful, or even a moderately successful business? Chances are that you get approached by event organizers all the time. Event sponsorship is typically associated with large businesses like Coca-Cola or Red Bull that thrive on brand visibility. However, with the right strategy, such sponsorship campaigns can be extremely profitable even at a smaller scale. Understanding your event marketing objective There are essentially two core marketing objectives with respect … [Read more...]
ActiveCampaign vs HubSpot? What You Need to Know
Before companies jump into selecting a CRM and Marketing Automation platform, it is helpful to get a clear understanding of what each one offers. The features and benefits are not as important as the specific needs of your company. Below is a comparison of two popular solutions: HubSpot and ActiveCampaign. Review the features of each to make the best decision based on which one suits your specific needs. Everything Under One Roof HubSpot includes landing pages, CRM, social media … [Read more...]
No Junk Mail Please: Traditional Marketing vs Digital
It’s the magic word of the business world: marketing. But with the magic comes mystery, and a wide range of ways you can use it to make - or break - your business. Whether you’re a billion dollar corporation or a small startup, experiencing rapid growth or stuck in a rut, marketing is an essential part of setting your business up for success. But marketing isn’t always easy - especially if you’re working with a tight budget and need to make every campaign count. Should you jump onto … [Read more...]
Trigger these Emotions to Fantastically Boost Your Sales
In his book "Effective Decision Making", John Adair sheds light on the role of conscious and unconscious decision-making and discusses the harmony between rational and emotional decisions. Every decision that one takes has logical and emotional reasoning that may be conscious or unconscious. You don’t necessarily need to think of avoiding fast driving consciously, right? The human mind is complex and as an effective marketer, shouldn’t you learn to decode it? We are all out there … [Read more...]
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