Many small business owners don't have the budget to sponsor massive advertising campaigns. That's why they rely on grassroots marketing to help them get their message across to their target audience in the most cost-efficient way. Grassroots marketing simply refers to "starting from the ground up" which is where most brands begin. Although grassroots marketing is particularly well-suited to small businesses, it can also be used by larger brands as an effective strategy to make … [Read more...]
How to Optimize Social Media ROI Using Oktopost [VIDEO]
Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Tracking is essential to optimize social media ROI. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel. When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance … [Read more...]
ActiveCampaign vs HubSpot? What You Need to Know
Before companies jump into selecting a CRM and Marketing Automation platform, it is helpful to get a clear understanding of what each one offers. The features and benefits are not as important as the specific needs of your company. Below is a comparison of two popular solutions: HubSpot and ActiveCampaign. Review the features of each to make the best decision based on which one suits your specific needs. Marketing Automation with Everything Under One Roof HubSpot includes landing … [Read more...]
The Relevance of Storytelling in Brand Marketing [Infographic]
![The Relevance of Storytelling in Brand Marketing [Infographic]](https://growmap.com/wp-content/uploads/2020/02/The-Relevance-of-Storytelling-in-Brand-Marketing.jpg)
"This is the defining moment of our lives", said the CEO of Textile Finesse, Wale Lewis. He continued, "Everyone, including Dana, my indispensable secretary; John, my undaunted disciple; and every staff on my payroll. You've all done well. And this is the time we've been waiting for. Hurray!" The 21st of August 2012 was an eventful day at Textile Finesse, a company geared towards improving the wardrobe of every American, especially those of low-income families. Wale has ordered … [Read more...]
CEO Shares Tips for Marketing Your Small Business
Your small business and the largest competitor in your industry may not have much in common. I bet that they don’t have to worry about pulling the hours you do that allow your business to keep the lights on. The stress of the day-to-day functions of managing a business are shared across multiple teams of people, not just a few pairs of shoulders. And they may not appreciate the value of each new customer buying your product or client using your services on the same level you do. But … [Read more...]
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