There are two major Web design errors that can cost you up to 70% of your conversions. I am dead serious and not exaggerating. I have personally seen an immediate decline of 70% in both sales quantity and dollar amount that stayed at that level. The cause was a site redesign that included these two common mistakes. Imagine having an existing business suddenly lose 70% of their sales! So what are the two worst ecommerce Web Design mistakes you can make? … [Read more...]
Are You Spelling Challenged or Grappling with Grammar?
Let's take a humorous look at a serious subject. How you write - especially if you're a business - is important because your readers will make assumptions based on your style. Some will even refuse to read what you write or decide against doing business with you over tiny typos or grammatical errors. I wonder how many realize what their spell checker does not catch? The title of this post is from one of the many humorous spell checker poems written about spell check programs. Ode to a Spell … [Read more...]
Perfect WordPress Theme Design Part 2: Headers, Search, SideBars, Footers
Here are the specific details of what belongs where on a WordPress page. Placement is very important because making it easy for your new visitors to quickly find what they're seeking can turn them into repeat visitors who can quickly find posts to share with others. These tips specify the optimum place for each of the items used on an optimum Web page. … [Read more...]
Perfect WordPress Theme Design Part 1: Backgrounds, Style, Number of Columns
I have an extensive background in how site design affects ecommerce sales and usability, so I have some very specific ideas about what makes the perfect WordPress design. Using WordPress as a Content Management System (CMS) allows a blog to incorporate the best features of any Web site. These ideas include … [Read more...]
The Perfect WordPress Theme
Creating an exceptional online presence requires an enormous amount of specialized knowledge. A blog is only as usable and useful as the template it is built upon. I have been doing research, thinking about, and reading up on better blog design. While some bloggers do learn to make WordPress themes do you really want to invest that much time in something you only really have to do once? I've visited hundreds of blogs in the past few days making notes on what I like about each one - and … [Read more...]
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