By now, every small business should realize they need a website. In 2019, Espresso said that less than two-thirds (64%) of small businesses have a website. Even if you only have local clients, they should be able to easily find you online. But that doesn't mean you should settle for a 1990s one-page business card style website. Your goals for your website should dictate where you build it and what you put on it. An ecommerce site is very different from a site for a local small … [Read more...]
Mobile Era: What You Can Do To Make Your Store EXTRA Mobile Friendly
Is your site ready for the mobile era we live in? Mobile devices have advanced so much since they first became available to the public more than three decades ago. Today, smartphones and tablets are used for more than just communication. With their computing power and connection to the internet, they have also become tools for education, entertainment, social networking, and even business. In fact, their value in business is so great that as a business owner, one of the best ways to … [Read more...]
Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think
Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes, but you should never compromise performance and UX just for great visuals. In essence, that is the basic concept of CRO, as well. It is a process that calls for the creation of engaging user experiences, which … [Read more...]
How Much Does a Website Cost?
Most people never start a website. They might think they need to be tech-savvy. Or they think there’s too much competition and are afraid their platform will never grab the attention necessary to turn visitors into buyers. There’s also the financial barrier. But all these reasons are just excuses people make not to take the next step in their online businesses. Contrary to popular belief, a website doesn't require a huge investment of your time or resources. In fact, you can run a good … [Read more...]
Five Reasons Your Website Needs a Redesign in 2018
In the current competitive business environment, a website has a big impact on how customers perceive a business. The first impression a client has about a business can be exclusively based on the company website. Therefore, it is critical for firms to be cognizant of the fact that website redesign is not a task that should be undertaken lightly. Different factions in the internet marketing space argue that website redesigns should be done every three years. As to how factual this … [Read more...]
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