Launching a company website is a major milestone for any business, regardless of its size. But creating a small business website is not as simple as putting all your content on a web page and hitting the “publish” button. Your company website is your digital presence. In order to be effective, it has to be able to serve your customers the same way you would if they came to your physical store. If you are careless with building your website, a broken link, a typo, or even a minute … [Read more...]
How an Accessible Website Can Accelerate Business Growth
An accessible website will boost your business growth through increased engagement, better conversion rates, and more potential customers. Sparking engagement among users is crucial for business success. Still, user experience (UX) designers face a unique challenge. Individuals in their audience have different abilities and disabilities. Each of these affects how visitors navigate their website. Americans with Disabilities Act (ADA) regulations apply to all businesses that serve the … [Read more...]
7 Must-Haves for a Landing Page [Infographics]
A landing page plays a major role in grabbing the attention of your prospects. If done the right way, this page can be a dream come true when it comes to generating leads. What Is a Landing Page? A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors to your site. When built innovatively, a landing page can act as the cornerstone of a successful online marketing campaign. Why So Much Fuss About Landing Pages? “Landing … [Read more...]
How Much Does a WordPress Website Cost?
Most people never start a website. They might think they need to be tech-savvy. Or they think there’s too much competition and are afraid their platform will never grab the attention necessary to turn visitors into buyers. There’s also the financial barrier. WordPress is actually free. But there are other costs to consider. So how much does it really cost to build a WordPress website? But all these reasons are just excuses people make not to take the next step in their online … [Read more...]
How to Build High-Converting Websites for Your Clients at Scale [Infographic]
Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives for building high-converting websites. WordPress is not best for every type of site. What is the point of having a website if it doesn't convert visitors to leads and sales? Besides, there are hundreds of variables that affect the performance of websites your team creates for … [Read more...]
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