A landing page plays a major role in grabbing the attention of your prospects. If done the right way, this page can be a dream come true when it comes to generating leads. What Is a Landing Page? A landing page, simply put, is an attractive, elegant, and clean page that immediately gets the attention of visitors to your site. When built innovatively, a landing page can act as the cornerstone of a successful online marketing campaign. Why So Much Fuss About Landing Pages? “Landing … [Read more...]
How Much Does a WordPress Website Cost?
Most people never start a website. They might think they need to be tech-savvy. Or they think there’s too much competition and are afraid their platform will never grab the attention necessary to turn visitors into buyers. There’s also the financial barrier. WordPress is actually free. But there are other costs to consider. So how much does it really cost to build a WordPress website? But all these reasons are just excuses people make not to take the next step in their online … [Read more...]
How to Build High-Converting Websites for Your Clients at Scale [Infographic]
Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives for building high-converting websites. WordPress is not best for every type of site. What is the point of having a website if it doesn't convert visitors to leads and sales? Besides, there are hundreds of variables that affect the performance of websites your team creates for … [Read more...]
Small Business Websites: How to Make Yours More Compelling [Infographic + Video]
By now, every small business should realize they need a website. In 2019, 36% of small businesses still did not have a website. Even if you only have local clients, they should be able to easily find you online. But that doesn't mean you should settle for a 1990s one-page business card style website. Your goals for your website should dictate where you build it and what you put on it. An ecommerce site is very different from a site for a local small business. Websites that rank … [Read more...]
2020 Review: How to Use accessiBe To Make ADA Compliant Websites
All websites are required to be fully accessible to every visitor. That is the law and it is the right thing to do. Unfortunately, it is a big challenge. If you had the resources, you could hire an accessibility expert. They would do an audit and manually upgrade every page on your site to be compliant with all the various international laws. But most sites aren't static. Every time you add new content (including new products) there is the possibility that you could cause a new … [Read more...]
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