All websites are required to be fully accessible to every visitor. That is the law and it is the right thing to do. Unfortunately, it is a big challenge. If you had the resources, you could hire an accessibility expert. They would do an audit and manually upgrade every page on your site to be compliant with all the various international laws. But most sites aren't static. Every time you add new content (including new products) there is the possibility that you could cause a new … [Read more...]
How to Build High-Converting Websites for Your Clients at Scale
Is it time to consider moving away from WordPress? I would never have thought so. But with Automattic pushing their block builder Gutenberg, now might be a good time for design agencies to look at alternatives. WordPress is not best for every type of site. What is the point of having a website if it doesn't convert visitors to leads and sales? Besides, there are hundreds of variables that affect the performance of websites your team creates for clients. They require consistent testing … [Read more...]
Small Business Websites: How to Make Yours More Compelling [Infographic + Video]
By now, every small business should realize they need a website. In 2019, Espresso said that less than two-thirds (64%) of small businesses have a website. Even if you only have local clients, they should be able to easily find you online. But that doesn't mean you should settle for a 1990s one-page business card style website. Your goals for your website should dictate where you build it and what you put on it. An ecommerce site is very different from a site for a local small … [Read more...]
Mobile Era: What You Can Do To Make Your Store EXTRA Mobile Friendly
Is your site ready for the mobile era we live in? Mobile devices have advanced so much since they first became available to the public more than three decades ago. Today, smartphones and tablets are used for more than just communication. With their computing power and connection to the internet, they have also become tools for education, entertainment, social networking, and even business. In fact, their value in business is so great that as a business owner, one of the best ways to … [Read more...]
Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think
Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes, but you should never compromise performance and UX just for great visuals. In essence, that is the basic concept of CRO, as well. It is a process that calls for the creation of engaging user experiences, which … [Read more...]
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