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You are here: Home / Archives for Social Media Networking SMM

Networking – The Dirty Word of Business [Infographic: College & Remote Networking]

October 31, 2020 By Karen Underwood 16 Comments

College and Remote Networking The Important of Networking

It doesn’t matter what field of business you’re in, no business is an island. We all need to network -- but maybe not in the sense you think I mean. It may be alien to many people, but networking can be one of the best ways to improve your bottom line. I hate clichés, but people do actually buy from people. That’s why anyone in business will agree when I say that your best customers are the ones with whom you have established rapport. When you click with each other, you click -- and the … [Read more...]

Filed Under: Small Business Advice, Social Media Networking SMM Tagged With: Networking, small business, small business development, Social Networking

6 Steps to Build an Effective Social Media Marketing Strategy [Infographic]

October 4, 2020 By Tom Siani 36 Comments

6 Steps to Build an Effective Social Media Marketing Strategy

Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy? Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI. In fact, marketers and brands of all sizes and types don't use social media to its full capacity. They consider digital marketing to be posting several pics/clips and advertising their products. This is what any common … [Read more...]

Filed Under: Advertising (Free, AdWords, ppc), Affiliate Marketing, Social Media Networking SMM Tagged With: social media marketing strategy

How to Optimize Social Media ROI Using Oktopost [VIDEO]

June 26, 2020 By Gail Gardner 14 Comments

Cartoon of business people in a meeting looking at a finance chart that has a straight red line.

Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Tracking is essential to optimize social media ROI. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel. When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance … [Read more...]

Filed Under: Marketing (WOMM, Inbound), Social Media Networking SMM Tagged With: social media roi, social media tools

VideoBoost vs Promo: Which Video Maker Is Better for Social Media Marketing [Infographic]

March 29, 2020 By Julie Weishaar 43 Comments

VideoBoost vs Promo

It’s no secret that videos are one of the most popular types of social posts. Let's compare VideoBoost vs Promo to find out which is better for making videos for social media. In fact, social media posts with videos generate 48% more views which means that more people see your message, visit your online store, and bring more value to your business. If you run a small business or are an influencer or solopreneur, you can’t afford to post boring content on social media. You need a … [Read more...]

Filed Under: Social Media Networking SMM, Video Marketing Tagged With: video maker

Instagram Stories for Business: How to Create an Engaging Story and Build Your Brand

March 27, 2020 By Nancy Young 24 Comments

Instagram is a global market with over 1 billion accounts and 500 million users daily, and one of the best ways to get to this multitude is via Instagram stories. These Instagram stories not only help you connect to your followers, but you also get to have new followers as well. The statistic has surpassed that of Snapchat which is about 190 million users viewing stories. It means that there has been a rapid decline in the average number of feed posts published by influencers ever … [Read more...]

Filed Under: Social Media Networking SMM Tagged With: instagram for business, instagram stories

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