Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Tracking is essential to optimize social media ROI. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel. When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance … [Read more...]
VideoBoost vs Promo: Which Video Maker Is Better for Social Media Marketing [Infographic]
It’s no secret that videos are one of the most popular types of social posts. Let's compare VideoBoost vs Promo to find out which is better for making videos for social media. In fact, social media posts with videos generate 48% more views which means that more people see your message, visit your online store, and bring more value to your business. If you run a small business or are an influencer or solopreneur, you can’t afford to post boring content on social media. You need a … [Read more...]
Instagram Stories for Business: How to Create an Engaging Story and Build Your Brand
Instagram is a global market with over 1 billion accounts and 500 million users daily, and one of the best ways to get to this multitude is via Instagram stories. These Instagram stories not only help you connect to your followers, but you also get to have new followers as well. The statistic has surpassed that of Snapchat which is about 190 million users viewing stories. It means that there has been a rapid decline in the average number of feed posts published by influencers ever … [Read more...]
Watch and Learn – Digital Marketing Industry Trends You Can’t Afford to Ignore in 2020
Many blogs detail trends in the digital marketing industry that have been in motion for years if not decades. These can include everything from content and media marketing to the use of artificial intelligence in marketing today. However, the savvy business owner knows that the landscape of digital marketing in 2019 and beyond is changing more rapidly than ever before. Here are just a few of the trends you can’t afford to ignore as they quietly take over the digital marketing … [Read more...]
Measuring Social Media Success Tips: 4 Step Guide
Your business is off to a stellar start. You've developed a fabulous online presence, you know your market well, and you're keeping your audience engaged. You also know your social media efforts play a humongous role in boosting your business success and have implemented all the available resources to be a step ahead of your competitors. However, if you're using social media, you should measure consistently. That said, you shouldn't measure just for the sake of having … [Read more...]
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