It doesn’t matter what field of business you’re in, no business is an island. We all need to network -- but maybe not in the sense you think I mean. It may be alien to many people, but networking can be one of the best ways to improve your bottom line. I hate clichés, but people do actually buy from people. That’s why anyone in business will agree when I say that your best customers are the ones with whom you have established rapport. When you click with each other, you click -- and the … [Read more...]
6 Steps to Build an Effective Social Media Marketing Strategy [Infographic]
Do you know how to enhance your social media marketing performance using an ambitious yet achievable strategy? Actually, this is what the majority of marketers think they know. But the truth is many of them are not successful in marketing and usually get low ROI. In fact, marketers and brands of all sizes and types don't use social media to its full capacity. They consider digital marketing to be posting several pics/clips and advertising their products. This is what any common … [Read more...]
How to Optimize Social Media ROI Using Oktopost [VIDEO]
Nothing is more important than knowing the time your team is spending on social media is generating leads and profit. Tracking is essential to optimize social media ROI. Because Oktopost integrates seamlessly with third-party CRM and marketing automation systems such as Salesforce, Marketo and Act-on, leads generated on social media go directly into the top of your sales funnel. When it comes to the bottom line, follows and retweets are not the most important KPIs (Key Performance … [Read more...]
VideoBoost vs Promo: Which Video Maker Is Better for Social Media Marketing [Infographic]
It’s no secret that videos are one of the most popular types of social posts. Let's compare VideoBoost vs Promo to find out which is better for making videos for social media. In fact, social media posts with videos generate 48% more views which means that more people see your message, visit your online store, and bring more value to your business. If you run a small business or are an influencer or solopreneur, you can’t afford to post boring content on social media. You need a … [Read more...]
Instagram Stories for Business: How to Create an Engaging Story and Build Your Brand
Instagram is a global market with over 1 billion accounts and 500 million users daily, and one of the best ways to get to this multitude is via Instagram stories. These Instagram stories not only help you connect to your followers, but you also get to have new followers as well. The statistic has surpassed that of Snapchat which is about 190 million users viewing stories. It means that there has been a rapid decline in the average number of feed posts published by influencers ever … [Read more...]
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