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You are here: Home / Archives for Small Business Advice

How to Write a Review at Merchant Circle

July 7, 2009 By Gail Gardner 24 Comments

Taking the time to write reviews for your favorite businesses - and to warn your friends which businesses not to use - contributes to making a better world for us all. It rewards those who provide great service and helps others avoid wasting their time and money. Online Reviews help consumers find trustworthy businesses. It is very likely that if you take the time to review businesses you frequent that they in turn will patronize and review your business. Merchant Circle is one of many local … [Read more...]

Filed Under: Small Business Advice Tagged With: merchant circle reviews

How Much Is A Memorable Logo Design Worth?

July 1, 2009 By Gail Gardner 166 Comments

How Much Is A Memorable Logo Worth?

Creating a consistent brand across all of your interactions both online and off is critical to your success. Key to branding is memorable logo design. This post explains the various file types and uses and the difference between a $5 logo and a $1200+ logo. The primary method for doing this is the use of a distinctive logo design. Your logo creates an immediate image - that all important first impression - responsible for how someone feels about your brand. Done well, your logo makes your … [Read more...]

Filed Under: Small Business Advice, Web Design / Basics Tagged With: Logo Design

How to Add Your Business to Merchant Circle

June 20, 2009 By Gail Gardner 26 Comments

Merchant Circle is more expansive than many of the other options for listing your business in Local Search. Listings can include coupons, add photos, other Merchant Circle users can add reviews of your business, and you can create blog posts within your Merchant Circle account. If you have your own blog you could use posts in your Merchant Circle blog to drive traffic to different posts in your own. It is not always obvious what features at Merchant Circle are free and which incur additional … [Read more...]

Filed Under: Small Business Advice Tagged With: Merchant Circle

How to Add Your Free Business Listing to infoUSA

June 14, 2009 By Gail Gardner 51 Comments

Although you can not search infoUSA directly, it is one of the most important listings a business can obtain. Established businesses that buy yellow page advertising or are listed in business directories will probably already be listed. It does not hurt to submit your listing to be sure they have current, accurate data. Their system will display a link to your current data, if any, and you can expand or correct it using this process. The infoUSA database powers 85% of online directories … [Read more...]

Filed Under: Small Business Advice Tagged With: infoUSA

How to Get Your Free Business Listing in Yelp

June 7, 2009 By Gail Gardner 53 Comments

UPDATE Feb 27, 2010: Yelp has been repeatedly accused of manipulating reviews to pressure businesses to advertise with them. Based on this latest article by the East Bay Express we stopped recommending Yelp to business owners; however, Merchant Circle and others have also been guilty of these same unethical practices. You may wish to use them - just be aware of the issues. The East Bay Express article Yelp and the Business of Extortion cites twelve separate instances where business owners … [Read more...]

Filed Under: Small Business Advice Tagged With: yelp

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