If you are looking for ways to grow your business, expanding your brand globally might be one of your best options. Aside from extending your reach to more customers, it will also allow you to diversify your market for increased revenues. But, to make your globalization strategy successful, building relationships with your customers through website localization and international SEO. Things to Consider in Website Localization In simple terms, website localization is the process of … [Read more...]
Understanding Customer Churn and How to Prevent It [Infographic]
Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company loses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no … [Read more...]
Grow Your Small Business: Video Replays and Live Event Invitation
I've previously invited my audience to join me in the BizSugar Mastermind small business community. And I've shared about the new BizSugar Live Webinars, too. Replays of Past Small Business Events I also want to encourage you to benefit from the replays of the events held so far. They are extremely informative and can definitely increase the earnings of any small business. Some of them are embedded below in this post. And you can see all of them at these links: How to Promote a … [Read more...]
How to Get a US Passport Faster by Expediting
Whether you want to expand your small business into additional countries or visit a manufacturing facility outside the U.S., you need a passport. Americans can no longer simply drive to Mexico or Canada. They would not be able to get back into the U.S. without a passport if traveling by air. When traveling by land or sea to Canada or Mexico, you must have at least a passport card. Due to COVID, there may also be additional restrictions or requirements. Preparing for an … [Read more...]
5 Cyber Security Measures Your Business Needs to Consider
We're all aware that cyber security refers to protecting and strengthening your computers and internet-based systems. This is essential to protect them from unintended or unauthorized access, modifications, robbery, and obliteration. A lot of modern small businesses use web-based technology and tools to carry out their day-to-day functions. The internet and the cloud have become integral to the smooth functioning of small businesses. Cyber-Security Technology Technology helps … [Read more...]
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