We're all aware that cyber security refers to protecting and strengthening your computers and internet-based systems. This is essential to protect them from unintended or unauthorized access, modifications, robbery, and obliteration. A lot of modern small businesses use web-based technology and tools to carry out their day-to-day functions. The internet and the cloud have become integral to the smooth functioning of small businesses. Cyber-Security Technology Technology helps … [Read more...]
New Business: 4 Priorities When Starting to Avoid Failure
Entrepreneurship is the lifeblood of any capitalist economy. In the United States, there are 627,000 new businesses every year. Unfortunately, not all of them survive. An estimated 595,000 businesses shutdown each year as well. There are a number of reasons that many new businesses don’t last. In other posts, I have mentioned that 82% of businesses fail due to cash flow problems. However, the statistic is not particularly useful, because there are countless reasons for cash flow … [Read more...]
3 Ways You Can Show That You Value Your Employees
It’s a common saying: the customer is always right. It’s not hard to see why this expression became popular. Saying the customer is always right seems to emphasize the high standards of any company that would follow this motto. Contradicting this idea seems to imply that businesses should focus on themselves over those they are supposed to be serving. But some would argue that any company making it a habit to listen to its customers over its employees has misplaced its … [Read more...]
How A 26 Year Old Built a Brand That Changed Over a Million Lives [Infographic]
Making a business a success is difficult. But making your business a success and changing the lives of others at the same time is almost impossible. Fam Mirza, the founder and CEO of 1Face, has managed to do just that. And he has done this through a combination of adding value to his business, doing something different, and being persistent. Not only has Mirza demonstrated what he can do for the benefit of others, he is simultaneously teaching other startups how to succeed. The … [Read more...]
How a Small Business Can Compete with a Major Brand Selling Similar Products [Infographic]
Small business owners typically face one major hurdle when building their own niches in the market: contending against bigger competitors. But any small business can compete with major brands by using a few effective marketing strategies. 1. Engage with Your Consumers Directly Engaging directly with consumers makes transactions more personal. It makes each customer feel valued and appreciated and is not just a means for the company to make a profit. Being a small business makes engaging … [Read more...]
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