Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company loses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no … [Read more...]
Grow Your Small Business: Video Replays and Live Event Invitation
I've previously invited my audience to join me in the BizSugar Mastermind small business community. And I've shared about the new BizSugar Live Webinars, too. Today is a great day to register for the next event taking place this coming Wednesday, 4/28/21 at noon central. Google My Business: Optimizing Your Listing We are fortunate to have GMB Platinum Product Expert Ben Fisher presenting. He is one of only 14 experts answering questions for Google. Ben knows there is a lot more … [Read more...]
How to Get a US Passport Faster by Expediting
Whether you want to expand your small business into additional countries or visit a manufacturing facility outside the U.S., you need a passport. Americans can no longer simply drive to Mexico or Canada. They would not be able to get back into the U.S. without a passport if traveling by air. When traveling by land or sea to Canada or Mexico, you must have at least a passport card. Due to COVID, there may also be additional restrictions or requirements. Preparing for an … [Read more...]
5 Cyber Security Measures Your Business Needs to Consider
We're all aware that cyber security refers to protecting and strengthening your computers and internet-based systems. This is essential to protect them from unintended or unauthorized access, modifications, robbery, and obliteration. A lot of modern small businesses use web-based technology and tools to carry out their day-to-day functions. The internet and the cloud have become integral to the smooth functioning of small businesses. Cyber-Security Technology Technology helps … [Read more...]
New Business: 4 Priorities When Starting to Avoid Failure
Entrepreneurship is the lifeblood of any capitalist economy. In the United States, there are 627,000 new businesses every year. Unfortunately, not all of them survive. An estimated 595,000 businesses shutdown each year as well. There are a number of reasons that many new businesses don’t last. In other posts, I have mentioned that 82% of businesses fail due to cash flow problems. However, the statistic is not particularly useful, because there are countless reasons for cash flow … [Read more...]
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