What journalists, freelance writers, and more experienced bloggers need are current statistics, original graphics, and thought leader insights. So if you want sites -- and especially the largest sites -- to link to you, give them what they want. Choose a Trending Topic If you want your content to be evergreen, choose a trending topic that will be popular for years to come -- not just right now. Offer multiple different and highly interesting angles to give the writers ideas on why … [Read more...]
CEO Shares Tips for Marketing Your Small Business
Your small business and the largest competitor in your industry may not have much in common. I bet that they don’t have to worry about pulling the hours you do that allow your business to keep the lights on. The stress of the day-to-day functions of managing a business are shared across multiple teams of people, not just a few pairs of shoulders. And they may not appreciate the value of each new customer buying your product or client using your services on the same level you do. But … [Read more...]
Spear Phishing: How Hackers Are Targeting Specific People
Hacking, including spear phishing are at an all-time high. In fact, every 39 seconds, a hacker successfully steals data and personal information. Both individuals and companies are at risk of suffering from compromised data, and the higher up in a company you work, the more likely you are to experience a hack. Spear phishing a popular type of phishing attack where the hacker targets a specific individual. This is a sophisticated attack that often involves an email appears to come … [Read more...]
What is Outsourced Accounting? How It Can Benefit Your Business
Outsourced Accounting makes it possible for small businesses to have access to bookkeeping, financial reporting, and long-term financial planning assistance that they need. There are many benefits of hiring an outsourced accountant. In this article, we will discuss the most important things for you to know about outsourced accounting and how this unique process can have a positive impact on your business. While almost any component of running a business could potentially be outsourced, … [Read more...]
3 Huge Online Mistakes You’re Making Right Now
It’s a jungle out there. I don’t care what industry or niche our small business targets. It’s incredibly hard to break through the noise and capture someone’s attention. Depending on our social media use, the average American sees between 4,000 to 10,000 ads each day! It’s a daunting task, yet it’s something we all have to figure out. Depending on our marketing budget, we may be limited in how much we can invest in advertising. But it’s not just about money. It’s … [Read more...]
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