By now, every small business should realize they need a website. In 2019, Espresso said that less than two-thirds (64%) of small businesses have a website. Even if you only have local clients, they should be able to easily find you online. But that doesn't mean you should settle for a 1990s one-page business card style website. Your goals for your website should dictate where you build it and what you put on it. An ecommerce site is very different from a site for a local small … [Read more...]
No Junk Mail Please: Traditional Marketing vs Digital
It’s the magic word of the business world: marketing. But with the magic comes mystery, and a wide range of ways you can use it to make - or break - your business. Whether you’re a billion dollar corporation or a small startup, experiencing rapid growth or stuck in a rut, marketing is an essential part of setting your business up for success. But marketing isn’t always easy - especially if you’re working with a tight budget and need to make every campaign count. Should you jump onto … [Read more...]
5 Ways to Establish Your Credibility and Trust in the Marketplace
Why do you even want to do that? Yes, YOU -- reading this article. Exactly why do you want to establish your credibility and trust? Is it to make more money? Or to inspire more people? Is it to spread the word about your cause? Well whatever your goals might be, I’m going to show you 5 ways you can apply today to enhance your reputation in the marketplace. Let’s begin… 1. Have A Face There are two reasons for this… Actually, hold on, what do I mean by “have a … [Read more...]
Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How
Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal. At such a fast growth rate and size, Instagram is now a valuable marketplace for almost anything: beauty routines, fitness coaching, planners, courses, digital and fashion products -- you name it. Imagine: 500 million daily active users … [Read more...]
How To Turn A Failing Business Around
Let’s admit it. No one would want to be in the position of having to resurrect a failing business. Yet, if the inevitable has happened to you, and the iceberg has struck your Titanic, don’t shout, “Abandon ship!”, just yet. Businesses walk into all kinds of pitfalls, especially in the early days of opening shop. Maybe you’ve invested in the wrong places. Perhaps, your prices are too high. This could mean that your products don’t bring enough revenue to sustain. Or, it is also … [Read more...]
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