Do you know how to use an inexpensive customer relationship management (CRM) solution to keep track of your connections so you can provide services to some and refer customers to others? We know we need a way to keep up with people we know or who might want our services. Or maybe your customers ask you for referrals for services they need that you don't offer. Free CRM Mentoring Over the years, I've seen so many people pay for a solution only to never truly learn how to use it or get … [Read more...]
Networking – The Dirty Word of Business [Infographic: College & Remote Networking]
It doesn’t matter what field of business you’re in, no business is an island. We all need to network -- but maybe not in the sense you think I mean. It may be alien to many people, but networking can be one of the best ways to improve your bottom line. I hate clichés, but people do actually buy from people. That’s why anyone in business will agree when I say that your best customers are the ones with whom you have established rapport. When you click with each other, you click -- and the … [Read more...]
Understanding Customer Churn and How to Prevent It [Infographic]
Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company looses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no … [Read more...]
How to Stay Organized While Juggling Many Responsibilities [Infographic]
Staying on top of multiple responsibilities and obligations can be a real challenge. Finding ways to streamline these tasks can allow you to assert control over your schedule and even to find a little time for yourself. Here are some of the most practical organizational strategies for busy professionals in the modern world. Don't Be Afraid to Delegate Not every task on your agenda has to be accomplished by you personally. In the working environment, your staff members and colleagues can … [Read more...]
Are Your Website and Domain Name Ready for the Holiday Rush?
The holiday season is literally upon us now. But are your website and domain name ready for the holiday rush? At this time of year, honestly, it's too late to make certain changes to your website or to even work on tasks that will improve your search engine rankings. Carefully Build or Attract Quality Links You can get or attract additional links to your website, which usually is safe to do. And you can publicize your products with additional promotions. But, frankly, you wouldn't … [Read more...]
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