Philip Kotler is one of the best marketing minds the world has ever seen. In one of his books, Kotler had suggested that the average company looses anywhere between 10 to 30 percent of customers each year. Although a number of studies disagree with this figure, there is a consensus here that customer churn, at least some of it, is unavoidable. There are several reasons why a customer chooses to stop doing business with you. Some of it is internal - for example, the customer may no longer … [Read more...]
SharpSpring Free CRM is an Innovative Game-Changer
This is a sponsored post written by me on behalf of SharpSpring CRM for IZEA Worldwide. All opinions are 100% mine. Solid customer relationship management (CRM) is critical for long-term sales growth. According to industry reports, 74 percent of businesses using CRM software experience a boost in their customer relationships, along with a 40 percent reduction in associated labor costs. Until recently, the only truly viable way to get the most out of CRM was to skip the free options … [Read more...]
5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas
Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
There’s a Lot More to Branding Than Creating a New Logo
If you search for branding on Google you get 773,000,000 results. Most of the articles on the front page talk about the importance of a modern logo, before analyzing how a famous company logo has changed over time. Unfortunately these articles largely miss the point. Brand identity is important, but a successful branding exercise is a lot more than creating a modern looking logo. I thought the best way to start this article would be to do something a bit contentious. Below is an image of … [Read more...]
3 Tips and Tricks to Help Turn Your Small Business into a Well-oiled Machine
Why are some businesses successful while others simply can’t cut it? While there are numerous variables that affect the success of a small business, one of the most important elements of a successful business – and one you can’t overlook, regardless of industry or business type – is its organizational structure. If you’re not well organized, if you’re not ready for anything (including change), and if your team is constantly overwhelmed, it will be very difficult to make it in the long … [Read more...]
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