Many blogs detail trends in the digital marketing industry that have been in motion for years if not decades. These can include everything from content and media marketing to the use of artificial intelligence in marketing today. However, the savvy business owner knows that the landscape of digital marketing in 2019 and beyond is changing more rapidly than ever before. Here are just a few of the trends you can’t afford to ignore as they quietly take over the digital marketing … [Read more...]
Google Webmaster Conference Product Summit: Key Takeaways
The recent Webmaster Conference Product Summit conducted by Google at Mountain View California was attended by a plethora of SEO experts in the world. Google conducts conferences regularly to discuss things that developers, SEOs, and publishers are keen about. Unlike other Google events, it was for a whole day filled with razzmatazz. This conference was pretty awesome as it involved a Q & A session between the Google and industry experts. It shows that Google cares about what we as … [Read more...]
Image SEO: How to Write Powerful Alt Image Tags
Google Images hold over 20% of the search engine market share. That’s more than all of the other search engines competing with Google put together. Source: Sparktoro Google CTR in 2018: Paid, Organic, & No-Click Searches by Rand Fishkin As you can see above, the potential for image SEO is huge. If you have images on your site that are worth the user’s attention, you should seize the opportunity. How to Succeed with Google Images? You can begin by optimizing a bunch of image … [Read more...]
What Google Tag Manager Is and How It Can Help Your Website
Google Tag Manager (GTM) is a free Tag Management system launched in 2012 that allows you to manage and deploy snippets of codes or tracking pixels (commonly known as tags) on your website or mobile app. Google Tag Manager makes this possible without having to modify your site’s code each time you do so. Because of this, integrating your site with various tools including Google Analytics, Google Ads and Hotjar is much faster and easier to manage. Main Google Tag Manager Components … [Read more...]
Google Ads Campaigns Not Performing Well Lately? It’s Not You. It’s Google!
INTRO from Gail: Some of you may know that I managed Pay per click (PPC) accounts including Google AdWords for 5.5 years. I hate to see people losing money or letting the company that wants you to spend more manage their accounts. So I asked Lior Krolewicz from Yael Consulting to contribute this post for my readers. When Google Ads (formally “Google AdWords”) first launched in October of 2000, the platform was simple and there was little competition on it. Few businesses were … [Read more...]
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