INTRO from Gail: Some of you may know that I managed Pay per click (PPC) accounts including Google AdWords for 5.5 years. I hate to see people losing money or letting the company that wants you to spend more manage their accounts. So I asked Lior Krolewicz from Yael Consulting to contribute this post for my readers. When Google Ads (formally “Google AdWords”) first launched in October of 2000, the platform was simple and there was little competition on it. Few businesses were … [Read more...]
Satisfy User Intent By Establishing E.A.T. Principles
Search engines continue to grow in capability and complexity every year. The criteria for ranking websites have increased in number. SEO is standard practice to be competitive in your niche. However, knowing how to satisfy user intent remains the largest part of the equation. Establish E.A.T. (Expertise, Authority and Trust) in the content you produce to improve your ability to satisfy search intent. Growing Demand for High-quality Content Search engines have improved the speed … [Read more...]
Identify Search Intent To Fuel The Growth Of Your Business
The foundation of an effective marketing plan is to map out your keyword strategy. This has taken on a new meaning with the latest development of Google's search engines in terms of how they assess and rank your website. Search intent is the major element behind the development of your inbound marketing strategy. Choosing a specific keyword and repeating it in your content is no longer required to optimize your pages. Search engines read your entire site to assess the value it … [Read more...]
SEO-Optimized Infographics: A Blogger’s Best Friend
SEO-optimized infographics are a blog post powerhouse. They drive massive traffic to your site, get tons of engagement, build your brand, get lots of backlinks and more. Most of all, they help your blog content land on Google’s first page consistently. Not by luck, not once in a while, but intentionally and frequently. Why does that matter? Because the average traffic share of Google’s first page is 91.5 percent (basically everybody). And if you're the first result? You get 32.5 … [Read more...]
Boost Your SEO and Increase Rankings with TextOptimizer
How do you come up with unique blog content that Google will send you visitors to read? It can be a daunting task to regularly create new and unique content. However, it is a necessity to remain relevant, get higher search engine rankings, and grow your business. The process of improving your ranking is evolving as Google’s algorithms become more sophisticated. Historically, optimizing your content for search focused on getting as many backlinks as possible. Search engine ranking … [Read more...]
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