Every time I take a peek into the Web analytics accounts for a blog or especially an online store I see something I consider to be VERY frightening! The percentage of traffic and sales being derived from traffic from only one source is frequently 50-70+%! Can you imagine what would happen to your blog or business if your traffic and sales suddenly dropped by 50-70%! Don't think it can happen? It does all the time. The most famous blogger Darren Rowse of ProBlogger and TwiTip wrote an excellent … [Read more...]
REVIEW: Mastering Google Analytics – Easy to Understand FREE eCourse
NOTE: The site mentioned in this post is not working and we know of no way to obtain copies of this book at this time. We have kept this post should that situation every change. How Web Analytics works is incredibly complex so it is important to get a basic understanding of what it is and how it works BEFORE you start making decisions based on what you see. Since Google Analytics is free it is the most commonly used Web Analytics program. I encourage anyone reading this far to keep … [Read more...]
Where Or Where Is What Your Visitors Seek? The Importance Of Site Search.
I was prompted to write this post when I came across a beautifully designed blog called My Tropical Escape. Their theme is extremely attractive and most of the important functions are there - except search. I wanted to link to one of their posts that I saw mentioned elsewhere, but when I didn't find it in the first few pages and couldn't search for it they lost that opportunity (until I created this one instead). The only factor more important than the ability to easily find and then quickly … [Read more...]
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