Search engines use algorithms to rank webpages for different queries. To improve a page’s chances of ranking for a keyword, the content of that page must be optimized for that keyword. Keyword optimization covers the entire process of research, analysis, and placement of keywords on a page to improve the page’s ranking and drive more traffic to the page. Keyword optimization is important in digital marketing overall. In fact, keywords optimization is a compulsory aspect of search … [Read more...]
How to Attract Organic Links and Mentions with Content
What journalists, freelance writers, and more experienced bloggers need are current statistics, original graphics, and thought leader insights. So if you want sites -- and especially the largest sites -- to link to you, give them what they want. Choose a Trending Topic If you want your content to be evergreen, choose a trending topic that will be popular for years to come -- not just right now. Offer multiple different and highly interesting angles to give the writers ideas on why … [Read more...]
Top 6 Ways to Elevate Your Brand in Google Search Results
Google has a major share when it comes to driving traffic and leads to small and medium-sized businesses around the globe. That makes it essential to elevate your brand in Google search results. For any brand to remain in business, they need to depend upon organic traffic that is more likely to convert in customers. They can seek assistance from paid campaigns on Google or social media. These are effective in the short-term and may elevate a brand name against top Google … [Read more...]
How To Avoid The 7 Deadly Sins Of Small Business SEO
A small business SEO campaign is a detailed undertaking. A successful campaign can lead you to the land of plenty where you are rewarded with streams of visitors that convert to paying clients. However, if you make too many mistakes, your website could wind up in the Google sandbox. There, it is trapped in a void and struggling to be seen by users. Take the necessary precautions to avoid the sandbox and you may find yourself smiling at the end of your journey. There are at least … [Read more...]
10 Ways Python Can Boost Your Technical SEO
Everyone is talking about artificial intelligence, machine learning, voice search, NLP as the new trends emerging in the marketing technology space. Python is the programming language that gained huge popularity recently in the technology industry. Now, the SEO community is also loving and accepting the language to automate their work and made life easier. It’s not necessary to be a data scientist or any tech geek to understand this programming language. The simple syntax and huge … [Read more...]
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