Google Images hold over 20% of the search engine market share. That’s more than all of the other search engines competing with Google put together. Source: Sparktoro Google CTR in 2018: Paid, Organic, & No-Click Searches by Rand Fishkin As you can see above, the potential for image SEO is huge. If you have images on your site that are worth the user’s attention, you should seize the opportunity. How to Succeed with Google Images? You can begin by optimizing a bunch of image … [Read more...]
What Google Tag Manager Is and How It Can Help Your Website
Google Tag Manager (GTM) is a free Tag Management system launched in 2012 that allows you to manage and deploy snippets of codes or tracking pixels (commonly known as tags) on your website or mobile app. Google Tag Manager makes this possible without having to modify your site’s code each time you do so. Because of this, integrating your site with various tools including Google Analytics, Google Ads and Hotjar is much faster and easier to manage. Main Google Tag Manager Components … [Read more...]
Google Ads Campaigns Not Performing Well Lately? It’s Not You. It’s Google!
INTRO from Gail: Some of you may know that I managed Pay per click (PPC) accounts including Google AdWords for 5.5 years. I hate to see people losing money or letting the company that wants you to spend more manage their accounts. So I asked Lior Krolewicz from Yael Consulting to contribute this post for my readers. When Google Ads (formally “Google AdWords”) first launched in October of 2000, the platform was simple and there was little competition on it. Few businesses were … [Read more...]
Satisfy User Intent By Establishing E.A.T. Principles
Search engines continue to grow in capability and complexity every year. The criteria for ranking websites have increased in number. SEO is standard practice to be competitive in your niche. However, knowing how to satisfy user intent remains the largest part of the equation. Establish E.A.T. (Expertise, Authority and Trust) in the content you produce to improve your ability to satisfy search intent. Growing Demand for High-quality Content Search engines have improved the speed in … [Read more...]
Identify Search Intent To Fuel The Growth Of Your Business
The foundation of an effective marketing plan is to map out your keyword strategy. This has taken on a new meaning with the latest development of Google's search engines in terms of how they assess and rank your website. Search intent is the major element behind the development of your inbound marketing strategy. Choosing a specific keyword and repeating it in your content is no longer required to optimize your pages. Search engines read your entire site to assess the value it … [Read more...]
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