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You are here: Home / Archives for Email Marketing

How to Boost Your Email Marketing Conversion Rate with Good Content

June 13, 2018 By Dana Davis 17 Comments

How to Boost Your Email Marketing Conversion Rate with Good Content

It takes craft and skill to write an effective email. The message you send to your subscribers does not just have to be interesting enough to be opened. The message body has to be written in a way that readers are enticed to take action such as making a purchase or leaving a product review to increase your email marketing conversion rate. In the age of social media, big data, and on-the-go communication, it's important to create content that is targeted and personal for each reader. … [Read more...]

Filed Under: Email Marketing Tagged With: email conversion rates, email marketing

How to Turn Order Confirmation Emails into a Sales Machine

December 7, 2017 By Roland Pokornyik 7 Comments

How to Turn Order Confirmation Emails into a Sales Machine

Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]

Filed Under: Email Marketing Tagged With: effective email, email campaigns, email marketing, order confirmation email

Effective Email Marketing Practices for 2018

October 19, 2017 By Viktor Vincej 18 Comments

Effective Email Marketing Practices for 2018

Email marketing has been one of the most common means of online marketing for quite some time now. However, just because it has been popular for years doesn’t mean that it is not changing. On the contrary, it is changing a lot. Practices that worked like a charm a few years ago are now outdated. New ways of doing email marketing are taking over. Data-Driven Email Marketing Takes Over The days are long gone of sending long, boring newsletters to your entire obtained database of email … [Read more...]

Filed Under: Email Marketing Tagged With: ab testing, effective email, email marketing, eye tracking, information, kpi, marketing practises, mobile-friendly

How Automation Tools Can Light a Fire Under Your Marketing Strategy

August 11, 2017 By Matt Shealy 5 Comments

How Automation Tools Can Light a Fire Under Your Marketing Strategy

Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]

Filed Under: Blogging Best Practices, Content & Copywriting, Email Marketing Tagged With: content marketing, digital marketing, email marketing, marketing automation, social media management

Top 10 ways to Send Anonymous Email: Can It Be Done?

July 21, 2017 By Pankaj Verma 36 Comments

Top 10 ways to Send Anonymous Email

Have you ever daydreamed about how awesome it would be if there were a way to send emails anonymously? Is it even possible to send anonymous email?   Whether to pull a prank on one of your friends or to communicate anonymously for a good cause, there are many reasons why anyone might need privacy while corresponding with others online. If you were looking for such a service, then you’ve come to the right place for answers. There are many services on the web that let you … [Read more...]

Filed Under: Email Marketing Tagged With: Anonymous Email, ways to Send an Anonymous Email

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