Have you thought about what might be the real reason behind your poor email delivery? Many marketers blame the email platform they are using. In most cases, it is not a flaw with your platform, but a flaw with how you follow best email marketing practices. One of the most overlooked areas is a poor quality email list. What Hurts Your Email Delivery? Not maintaining your data quality will compromise your deliverability. Situations that hurt your sending reputation are hard bounced … [Read more...]
5 Ways To Improve Your Email Open Rates
Email marketing is a proven way to register better business growth. However, you only achieve actual conversions rates when you opt for the right ways of marketing, which ensure that the email recipients do open your emails. While getting funding for business might be easy, running one successfully requires continuous efforts and monitoring. Email marketing is a boon for both small and large businesses, as it offers ample gains with low amounts of investment. But you only achieve … [Read more...]
Eliminate eMail Spam and Free Up Your Time with SpamPhobia
For the past several months, I’ve been helping Gail manage her email. The majority of the time I’ve spent doing so has simply been deleting spam messages. There are a ton of them, and that’s not counting the ones she deletes herself. As comedian and TED speaker James Veitch observes, “The internet gave us access to everything. But it also gave everything access to us.” I have to say, I wish I could deal with email scammers in the same tongue-in-cheek way that Veitch did. Unfortunately, … [Read more...]
GetResponse vs. Infusionsoft: Which Marketing Solution Is Better for You?
The engagement rate for email is strikingly higher than that for social media. The average email open rate is about 20%, compared to the 8-10% of your followers on Twitter who will see any particular tweet. The click-through rate for email is 3.3%, much higher than the average percentage of posts seen on Facebook (0.07%) or Twitter (0.03%). What’s more, email is much cheaper than Facebook or Google advertising, and it acquires far more customers than Facebook and Twitter combined. Of … [Read more...]
7 Pro Tricks to Improve Your Email Click-Through Rate
Are you worried because your own subscribers are not listening to you anymore? Don't you hate when your email click-through rate is stuck below average while others are roaring about the success of their email marketing campaigns? Emails are the gold of internet marketing. You can see experts and gurus giving away their valuable e-books, courses, and secrets for free in exchange for your email addresses. They do so because they recognize the importance of email marketing. Email … [Read more...]
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