Email marketing is an effective way of communicating with customers. Just like other marketing tactics, it requires a well-thought strategy to capture the attention of your readers and convert them to paying customers. Even in the face of social media, email marketing has still proven highly effective. In fact, welcome emails alone generate 320% more revenue on a per-email basis than others on average. That’s powerful potential. Furthermore, 77% of consumers prefer to get permission-based … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
Top 10 ways to Send Anonymous Email: Can It Be Done?
Have you ever daydreamed about how awesome it would be if there were a way to send emails anonymously? Is it even possible to send anonymous email? Whether to pull a prank on one of your friends or to communicate anonymously for a good cause, there are many reasons why anyone might need privacy while corresponding with others online. If you were looking for such a service, then you’ve come to the right place for answers. There are many services on the web that let you … [Read more...]
Ten Ways to Add More Subscribers to Your Email List Each Month
How do you target the right audience for your website? How do you convert curious internet surfers into interested subscribers? Such questions always pop into our heads when we are starting our own website. Here are ten ways you can add more subscribers to your website: 1. Entering an Email Address Should be Made Simpler You must have seen opt-in forms on the internet which have pre-filled with instructions like “Enter Your Email Address joe@example.com”. You should create your … [Read more...]
Campaign Monitor VS MailChimp: How to Choose the Best Email Marketing Platform
Streamlining is the name of the game for small business owners. So many tasks make up their daily to-do lists. As a result, entrepreneurs depend on resources that can educate them and deliver solutions addressing inefficiencies. One of the biggest dilemmas business owners face is connecting with subscribers. Doing so can be challenging, time consuming, and expensive. This is especially true if you don't know what you are doing or are using the wrong solution. Email marketing platforms … [Read more...]
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