CTR. A 3-letter acronym with the ability to make or break your website's success. Are your emails catchy enough to get the click? The subject of this article is how to boost your Click Through Rate. Your website's traffic and income both depend on your email subscribers clicking your links. You only need to take one action to get them to click: Put catchy emails together. Whether you're looking for traffic, sales, or both, you need an email list. When people say, "The money is in … [Read more...]
How to Write Compelling Email Subject Lines to Increase Open Rates
Many of us are taught by our parents to not judge a book by its cover. But in reality, we actually do. If the cover grabs our attention or looks interesting to us, we will take the extra time to read the summary to get more information about the book. In the same way, people also judge an email by its subject line. As a matter of fact, 47% of email recipients take the subject line into consideration before deciding whether or not to open the email. Increase Open Rates to Increase … [Read more...]
How to Choose the Best Email Marketing Tool for Your Startup
Have you ever felt that your email marketing tool is not delivering enough results for your marketing campaigns? If yes, then you are in the right place. Email marketing is so crucial in inbound marketing that more than 95% of professional marketers use it. Email messages are already considered a great way to interact and communicate with people. Once you have the email addresses of people who really love your product, you can easily convert them to repeat customers. Heck, you can … [Read more...]
How to Boost Your Email Marketing Conversion Rate with Good Content
It takes craft and skill to write an effective email. The message you send to your subscribers does not just have to be interesting enough to be opened. The message body has to be written in a way that readers are enticed to take action such as making a purchase or leaving a product review to increase your email marketing conversion rate. In the age of social media, big data, and on-the-go communication, it's important to create content that is targeted and personal for each reader. … [Read more...]
How to Turn Order Confirmation Emails into a Sales Machine
Did you know that there is a type of email that has an average open rate of around 70%, while the rate for other emails is around 20%? Did you know that people, on average, spend 14 seconds reading this type of email while they usually lose focus in no more than eight seconds? On top of that, marketers underestimate these emails. We’re talking about order acknowledgment emails. These emails are sent to buyers to confirm their purchases. At this stage, buyers are very receptive, so you … [Read more...]
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