Organizations are running a marathon competing against each other. The goal is not to get to the finish line on a race track, but to clinch the trophy in the market: customers. You put on your sporting shoes and run like your life depends on it. You get to the customers long before your competitors. Now you have them all to yourself, but you are having a hard time managing them. In the heat of the moment, all you could think of was to acquire customers. It never occurred to you that … [Read more...]
Guide to 2018 Shipping Rate Increases for FedEx and UPS
We’re officially into the new year and over the traditional holiday slumps that bog down the beginning of the year. Along with that come new shipping rates from companies like FedEx and UPS that could raise some eyebrows. Paying an arm and a leg for shipping can seem unavoidable when price hikes hit, and they seem to come at a time when businesses are generally slower post-holiday season. The good news is there are various ways to navigate the high rates that are typical of the … [Read more...]
3 Online Store Features Customers Want
How well do you know your customers? Owners of online stores should put a lot of effort into figuring them out. Seeing things from your customers' point of view will give you the valuable knowledge you can use to improve your business. It's not for nothing that the whole sales and marketing world are using customer-centricity as the number one buzzword. Online Store Features Customers Want Your customers want something from you. It's not just the things they come to buy from your … [Read more...]
12 E-Commerce Marketing Tools to Get More Sales in Less Time
Today’s consumers are on mobile devices, and micro-moments can happen anytime. Consumers expect brands to remain available to them in real time, so e-commerce marketing has changed a lot. Now, e-commerce marketing is all about keeping your brand visible to users during their micro-moments. First, people learn about your products. Then they compare your products with those of your competitors (here the unique selling point, or USP, comes into play). After that, users make the decision … [Read more...]
4 Simple Hacks to Help Your Website Make More Money
If you’re a small business owner or you’re just starting out, you will find it hard to part with lots of money when creating and maintaining your website. And you might wonder how you are going to help your website increase its revenue. Thanks to the invention of drag and drop website builders, actually getting your site off the ground is now quick and simple. But once you’ve created your site, how can you maximize the profit you earn from it? If you follow the four (pretty simple) … [Read more...]
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