Have you sent out another blanket email campaign to your customers, only to receive a tepid response? It’s time to customize your client interactions for a more robust relationship with them. It’s time to master Customer Lifecycle Management (CLM). If you feel you have only a vague understanding of ‘Customer Lifecycle Management’ or ‘Customer Lifecycle Marketing’, you’re not alone. CLM is a concept that can help your business optimize interactions with your customers. The ultimate … [Read more...]
Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How
Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal. At such a fast growth rate and size, Instagram is now a valuable marketplace for almost anything: beauty routines, fitness coaching, planners, courses, digital and fashion products -- you name it. Imagine: 500 million daily active users … [Read more...]
Greatest eCommerce Competitive Risks to Small Businesses
Running an eCommerce business is challenging. Many struggle with whether to have their own site or simply sell on Facebook, Amazon, eBay, Etsy or other platforms. While they may be your partners, they are also your strongest competitors. Are you a brick and mortar business with no online store? You need one - yesterday! Each new study that comes out shows that ecommerce sales are growing. Even if your in-store sales are solid, why not capture a piece of the online market, too? Don't … [Read more...]
5 Easy Eco-Friendly Gift Ideas to Boost Your Brand this Xmas
Christmas is the best time of year to connect with new and existing clients. Giving gifts with your business card or branding included can help to improve your exposure while showing clients you appreciate them. However, sending corporate Christmas gifts can lead to a large amount of waste being produced. If your business is one that prides itself on an environmentally conscious image, choosing eco-friendly corporate Christmas gifts could be a useful way to promote your brand. Here are … [Read more...]
How to Create a Seamless Customer Experience with Acquire
Organizations are running a marathon competing against each other. The goal is not to get to the finish line on a race track, but to clinch the trophy in the market: customers. You put on your sporting shoes and run like your life depends on it. You get to the customers long before your competitors. Now you have them all to yourself, but you are having a hard time managing them. In the heat of the moment, all you could think of was to acquire customers. It never occurred to you that … [Read more...]
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