You do not always have to start a business from scratch. It might sometimes be easier to buy your way into the startup world. E-commerce is one of the most sought-after sectors when it comes to acquisitions, so buying an e-commerce startup could be the perfect option for you. There are two reasons why people pursue the e-commerce industry. One is that you do not have to rely on organic word of mouth marketing to spread the word about what you do. You could instead identify relevant … [Read more...]
What to Do If Your E-commerce Store Is Failing
Online shopping has only had a significant place in mainstream society for a matter of years, but there is no denying the growing impact of the e-commerce store. "Cyber Monday" has become part of our cultural terminology. And when most of us need to buy something online, Amazon is the company that likely comes to mind. E-commerce is only projected to become more widespread in the coming years. Out of all retail sales in 2017, online sales were estimated to comprise 12.7% of them. That … [Read more...]
How Should You Handle Price Competition on Amazon?
What should you do when your Amazon competitor matches your price? Even worse, when your competitors undercut you? Will your sales plummet? That’s the logical conclusion, especially if they get the “Amazon’s Choice” flag. So should you cut your prices and race your competitors to the bankruptcy court? Customer Buying Behavior Amazon customers choose to buy from the site for many reasons: Low prices Reviews Ease of returns Free postage Good stock levels Free … [Read more...]
How To Evaluate Your B2B E-Commerce Platform
Are you one of those organizations that believe that investing in a B2B e-commerce platform is all that is needed to get your business going? Have you felt a nagging sense that somehow the platform isn’t the magic pill you hoped it would be? Investing in such platforms is only the first step. Successful organizations conduct regular evaluations of how the platform is performing to ensure that it is an optimal fit. There are multiple ways to evaluate the B2B e-commerce platform you use. … [Read more...]
How to Interact with Passionate Shoppers in G+ Communities
Ecommerce stores have a particularly tough time attracting links because of the nature of their sites. Ideally, they should add a company blog to engage their customers and potential buyers and attract links. Blogs are an investment, though, in time and money. So what can an ecommerce site do if they don't currently have a blog and want to build an audience online? Kim Garst is well known for her expertise in using Facebook for businesses. Today, she published How Any Business Can … [Read more...]
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