Many blogs detail trends in the digital marketing industry that have been in motion for years if not decades. These can include everything from content and media marketing to the use of artificial intelligence in marketing today. However, the savvy business owner knows that the landscape of digital marketing in 2019 and beyond is changing more rapidly than ever before. Here are just a few of the trends you can’t afford to ignore as they quietly take over the digital marketing … [Read more...]
5 Best Inventory Control Techniques to Improve Your Bottom Line
40% of SMBs (Small Medium Businesses) consider ‘improving existing customer experience and retention as their top strategy for revenue growth’. But, unfortunately, they don’t take into account the most important thing that can help in improving their business relationships with customers as well as vendors. Do you know what missing thing is? It is inventory movement and storage that is at the heart of maintaining good relationships with both customers and vendors. Surprised?!! If … [Read more...]
How to Choose the Best eCommerce Plugins to Boost Sales and Build Business
Choosing the right plugins for your eCommerce site is crucial to your success and essential if you want your business to grow. Unfortunately, there are a ton of eCommerce plugins to choose from, all with different functionalities. This makes knowing which ones to use in your online shop challenging. And don’t think that just using the most popular plugins in the market will help. You’re going to need to evaluate your individual needs and do a little research if you want to make the most of … [Read more...]
AOV vs. LTV: Why Customer Lifetime Value Matters Most
Many small business owners — both in eCommerce and traditional retail — make the mistake of focusing solely on short term revenue instead of also considering customer lifetime value (LTV). “Many entrepreneurs find themselves in a race to the bottom, as they begin to focus on using revenues to keep up with expenses instead of produce profits,” writes Eric Siu at Entrepreneur. The misguided focus is understandable. After all, revenue is what keeps your business afloat. As a result, … [Read more...]
7 Smart Ways to Use Promo Codes In Your eCommerce Business
People love a good deal. In fact, 96% of Americans use promo codes and coupons. But how can you get promo codes to work for you so that you don’t break the bank? As an eCommerce store owner, you’ve always got to be looking for inventive ways to bring in new customers, as well as retain existing ones. Discounting via promo codes can be an awesome way to improve your brand experience while delighting your customers. Though they may not always seem so cost-effective to you at the time, … [Read more...]
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