People love a good deal. In fact, 96% of Americans use promo codes and coupons. But how can you get promo codes to work for you so that you don’t break the bank? As an eCommerce store owner, you’ve always got to be looking for inventive ways to bring in new customers, as well as retain existing ones. Discounting via promo codes can be an awesome way to improve your brand experience while delighting your customers. Though they may not always seem so cost-effective to you at the time, … [Read more...]
5 Ways to Enhance Your E-Commerce Business Using a Knowledge Base
Running an e-commerce firm is tough. And multiple factors influence the success equation. In the last few years, the key factors that have emerged include: improved user experience outstanding customer service user-friendly web design top-class feedback management E-commerce businesses need solutions that can be utilized to scale online operations. In order to deliver top-notch customer service, knowledge base software is a smart tool that comes in handy for … [Read more...]
How to Use Customer Lifecycle Management (CLM) to Your Advantage
Have you sent out another blanket email campaign to your customers, only to receive a tepid response? It’s time to customize your client interactions for a more robust relationship with them. It’s time to master Customer Lifecycle Management (CLM). If you feel you have only a vague understanding of ‘Customer Lifecycle Management’ or ‘Customer Lifecycle Marketing’, you’re not alone. CLM is a concept that can help your business optimize interactions with your customers. The ultimate … [Read more...]
Instagram Checkout Can Benefit Small Businesses Like Yours: Here’s How
Instagram Checkout is out. The social network which has only been around less than a decade, has managed to become the fastest growing social media network, with over 1 billion users and counting, according to Search Engine Journal. At such a fast growth rate and size, Instagram is now a valuable marketplace for almost anything: beauty routines, fitness coaching, planners, courses, digital and fashion products -- you name it. Imagine: 500 million daily active users … [Read more...]
Greatest eCommerce Competitive Risks to Small Businesses
Running an eCommerce business is challenging. Many struggle with whether to have their own site or simply sell on Facebook, Amazon, eBay, Etsy or other platforms. While they may be your partners, they are also your strongest competitors. Are you a brick and mortar business with no online store? You need one - yesterday! Each new study that comes out shows that ecommerce sales are growing. Even if your in-store sales are solid, why not capture a piece of the online market, too? Don't … [Read more...]
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