According to various studies, eCommerce cart abandonment is common. The virtual journey of an online buyer has many obstacles. Finding the actual cause of unfinished purchases becomes difficult. It is difficult to know those causes as the users may be living far away from your business premises. What can you do to reduce cart abandonments? In such a situation, you can probably guess a few possible reasons and work on them to reduce cart abandonment. Some of the reasons can be unexpected … [Read more...]
Most Common Ecommerce Marketing Mistakes (and How to Avoid Them)
There are some excellent eCommerce marketing tactics and strategies that companies have used to expand their customer base and sell more products. However, for every great piece of eCommerce marketing, there are many more marketing mistakes that eCommerce businesses make. This means they lose out on potential sales. Things like Amazon listing optimization are vital to make sure as many visitors as possible buy your products. Still, your marketing is equally important to get your … [Read more...]
Watch and Learn – Digital Marketing Industry Trends You Can’t Afford to Ignore in 2020
Many blogs detail trends in the digital marketing industry that have been in motion for years if not decades. These can include everything from content and media marketing to the use of artificial intelligence in marketing today. However, the savvy business owner knows that the landscape of digital marketing in 2019 and beyond is changing more rapidly than ever before. Here are just a few of the trends you can’t afford to ignore as they quietly take over the digital marketing … [Read more...]
How to Choose the Best eCommerce Plugins to Boost Sales and Build Business
Choosing the right plugins for your eCommerce site is crucial to your success and essential if you want your business to grow. Unfortunately, there are a ton of eCommerce plugins to choose from, all with different functionalities. This makes knowing which ones to use in your online shop challenging. And don’t think that just using the most popular plugins in the market will help. You’re going to need to evaluate your individual needs and do a little research if you want to make the most of … [Read more...]
AOV vs. LTV: Why Customer Lifetime Value Matters Most
Many small business owners — both in eCommerce and traditional retail — make the mistake of focusing solely on short term revenue instead of also considering customer lifetime value (LTV). “Many entrepreneurs find themselves in a race to the bottom, as they begin to focus on using revenues to keep up with expenses instead of produce profits,” writes Eric Siu at Entrepreneur. The misguided focus is understandable. After all, revenue is what keeps your business afloat. As a result, … [Read more...]
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