Designing and launching an online course can be hard work. Unfortunately though, that is only the first step. Success in any business depends on how well you market your product. The more people you reach with a targeted product, the higher your chance of connecting with your audience and making a sale. Why Content Marketing? There are dozens of ways to reach a targeted audience with marketing. Pay-per-click (PPC) advertising is among the most popular strategies. But using PPC is a … [Read more...]
Critical Marketing Skills You Need to Write Great Content
Marketing is a part of almost every brand’s top priority. The ability to write great content is essential. Being in touch with numerous businesses and marketers over the past several years, I’ve learned that marketing has an immense potential to influence people’s lives. But marketing skills and professional development don’t come easy where things are changing rapidly. Today, businesses are demanding a strong and adaptable skill set from their employees. This has paved the way for … [Read more...]
Content Marketing Is So Much More Than Blogging!
Remember that brilliant commercial by your local car dealership? Or that dazzling advertisement by that too-big-to-fail bank? Of course, you don’t. The average consumer is exposed to nearly 10,000 brand messages in a day. Forget about remembering a specific ad; it’s a miracle you’re still reading this sentence without your brain buckling under all that sensory overload. So how does one reach out to customers without spamming them to tears with your marketing messages? Enter content … [Read more...]
10 Content Marketing Strategies That Work in Any Industry
Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content. It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers. What … [Read more...]
Why Content Marketing Isn’t About Production Numbers
How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it's crazy when you see companies assuming that a certain number of blog posts is "right." What are they basing this assumption on? They're thinking, "Three blog posts a week is good." Why? This brings us to the age-old dilemma of quantity vs. quality. We want to produce a lot of content in our … [Read more...]
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