Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content. It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers. What … [Read more...]
Why Content Marketing Isn’t About Production Numbers
How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it's crazy when you see companies assuming that a certain number of blog posts is "right." What are they basing this assumption on? They're thinking, "Three blog posts a week is good." Why? This brings us to the age-old dilemma of quantity vs. quality. We want to produce a lot of content in our … [Read more...]
How Automation Tools Can Light a Fire Under Your Marketing Strategy
Following any good marketing strategy means you will never use a channel in a vacuum. Your content, social and on-site tactics need to work in tandem with your email objectives. For most small and mid-sized companies, allocating entire teams to each marketing channel can be overwhelming. It can even be downright impossible due to budgetary restrictions. This is where automation tools step in to do the heavy lifting. Here are three automation tools to use in your marketing … [Read more...]
Have You Incorporated Animation Into Your Content Marketing Plan?
You have content marketing all figured out, eh? You are cruising through 2018’s business strategy planning without a hitch. However, do you have animated content calculated into your overall plan? You already know this: if you’re serious about increasing your brand’s online presence and authority, you need to produce killer content. Your content needs to entertain or educate. In other words, it needs to have an engagement factor. Having strong engagement represents success. This is … [Read more...]
How to Unlock the Potential of Visual Content Marketing
Most business owners are not writers, yet a website needs content. How do you get around this dilemma? Think **around** the brick wall. Content writing is so much more than writing blog posts. Neil Patel gives an excellent definition of content marketing – it’s all about telling stories. And you can tell stories in 1,007 different ways. Jackie Pearce talks about using stories in your marketing on GrowMap.com here. A Content Audit Before you start adding any new content, you … [Read more...]
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