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You are here: Home / Archives for Content & Copywriting

How to Use Content Marketing to Promote Your Online Course

November 14, 2018 By Aakash Patel 20 Comments

How to Use Content Marketing to Promote Your Online Course

Designing and launching an online course can be hard work. Unfortunately though, that is only the first step. Success in any business depends on how well you market your product. The more people you reach with a targeted product, the higher your chance of connecting with your audience and making a sale. Why Content Marketing? There are dozens of ways to reach a targeted audience with marketing. Pay-per-click (PPC) advertising is among the most popular strategies. But using PPC is a … [Read more...]

Filed Under: Content & Copywriting Tagged With: content marketing, course marketing

Critical Marketing Skills You Need to Write Great Content

July 25, 2018 By Sana Syeda 25 Comments

Critical Marketing Skills You Need to Write Great Content

Marketing is a part of almost every brand’s top priority. The ability to write great content is essential. Being in touch with numerous businesses and marketers over the past several years, I’ve learned that marketing has an immense potential to influence people’s lives. But marketing skills and professional development don’t come easy where things are changing rapidly. Today, businesses are demanding a strong and adaptable skill set from their employees. This has paved the way for … [Read more...]

Filed Under: Content & Copywriting Tagged With: content marketing

Content Marketing Is So Much More Than Blogging!

April 20, 2018 By Dipti Parmar 70 Comments

Content Marketing Is So Much More Than Blogging

Remember that brilliant commercial by your local car dealership? Or that dazzling advertisement by that too-big-to-fail bank? Of course, you don’t. The average consumer is exposed to nearly 10,000 brand messages in a day. Forget about remembering a specific ad; it’s a miracle you’re still reading this sentence without your brain buckling under all that sensory overload. So how does one reach out to customers without spamming them to tears with your marketing messages? Enter content … [Read more...]

Filed Under: Blogging Best Practices, Content & Copywriting Tagged With: content marketing, video content distribution

10 Content Marketing Strategies That Work in Any Industry

March 14, 2018 By Alexander Dance 41 Comments

10 Content Marketing Strategies That Work in Any Industry

Content marketing strategies are about getting the right information to the right people at the right time. Recent studies have shown that the majority of readers only get through about 60% of a piece of content. It’s essential to have effective content in place that addresses what the audience wants. The trick is getting people to actually read your content. Consumers are spending more time researching before they make purchases, and brands can use content to provide the answers. What … [Read more...]

Filed Under: Content & Copywriting, Marketing (WOMM, Inbound) Tagged With: content marketing, content marketing strategies, content marketing strategy, small business content marketing

Why Content Marketing Isn’t About Production Numbers

October 10, 2017 By Henry Foster 22 Comments

Why Content Marketing Isn't About Production Numbers

How do you treat content? Content marketing sounds really nice in theory. You write a couple of articles, drive traffic to your site, and get sales. Easy, right? Yeah, not so much. So it's crazy when you see companies assuming that a certain number of blog posts is "right." What are they basing this assumption on? They're thinking, "Three blog posts a week is good." Why?  This brings us to the age-old dilemma of quantity vs. quality. We want to produce a lot of content in our … [Read more...]

Filed Under: Content & Copywriting Tagged With: Content creation, content marketing, content strategy, customer retention strategies

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