Every business can benefit from an increase in the number of leads they produce on a monthly basis by improving their content strategy. 9 out of 10 startups are implementing content marketing in their growth strategy. This is because it is a proven method of marketing that generates three times as many leads as paid advertising at 62% of the cost. One of the major factors that will have the biggest impact on the quality of the leads you receive are the search terms for which you’re … [Read more...]
Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think
Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes, but you should never compromise performance and UX just for great visuals. In essence, that is the basic concept of CRO, as well. It is a process that calls for the creation of engaging user experiences, which … [Read more...]
Flipboard is the Future of Content Marketing and PR – AMA with Janette Speyer
I have to admit that I've looked at Flipboard before. And I just didn't "get it". But I had no idea of the benefits to site owners and bloggers until I did this research. Did you know you can feed your blog content into a Flipboard magazine to generate more traffic and visibility? I didn't. Or that people like Janette Speyer are offering Flipboard marketing services to many different types of clients? Join us Wednesday, March 20, 2019 from 11:00 a.m. to 01:30 p.m. to get all your … [Read more...]
7 Best Practices For Using User-Generated Content
User-generated content (UGC) is near the top of everybody’s “best contenting marketing tactics” list. And for good reason: When done correctly, you engage your target market and collect content at little cost to your organization. Image credit: Used with permission: 7 Digital Marketing Trends That Will Rule 2019 [Infographic] For businesses, nothing is more authentic than a customer taking time out of their day to share a thought or feeling. Positive user reviews, in whatever form they take, … [Read more...]
Tips and Tools for Maximizing Your Business in 2019
Many business owners look at the beginning of every year as an opportunity to correct the mistakes of the previous year, to usher in better and more effective marketing strategies, and basically, to start anew. If you think along theses line, too, here are some tips and tools for maximizing your business in 2019. What’s Hot, What’s Not: Keep Up With The Trends In Content Marketing If you want to take your business to the next level, or at the very least, maintain your spot, you will … [Read more...]
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