SEO-optimized infographics are a blog post powerhouse. They drive massive traffic to your site, get tons of engagement, build your brand, get lots of backlinks and more. Most of all, they help your blog content land on Google’s first page consistently. Not by luck, not once in a while, but intentionally and frequently. Why does that matter? Because the average traffic share of Google’s first page is 91.5 percent (basically everybody). And if you're the first result? You get 32.5 … [Read more...]
4 Practical Pillars To Produce Content That Converts Visitors To Clients
Every business can benefit from an increase in the number of leads they produce on a monthly basis by improving their content strategy. 9 out of 10 startups are implementing content marketing in their growth strategy. This is because it is a proven method of marketing that generates three times as many leads as paid advertising at 62% of the cost. One of the major factors that will have the biggest impact on the quality of the leads you receive are the search terms for which you’re … [Read more...]
Why Improving Your Conversion Rate Optimization (CRO) is Not as Hard as You Think
Conversion rate optimization (CRO) plays a huge role in the design and composition of websites, whether you factor it in or not. As a web developer and designer, it is your job to provide an optimal user experience first and foremost. The overall design has to look good, yes, but you should never compromise performance and UX just for great visuals. In essence, that is the basic concept of CRO, as well. It is a process that calls for the creation of engaging user experiences, which … [Read more...]
Flipboard is the Future of Content Marketing and PR – AMA with Janette Speyer
I have to admit that I've looked at Flipboard before. And I just didn't "get it". But I had no idea of the benefits to site owners and bloggers until I did this research. Did you know you can feed your blog content into a Flipboard magazine to generate more traffic and visibility? I didn't. Or that people like Janette Speyer are offering Flipboard marketing services to many different types of clients? Join us Wednesday, March 20, 2019 from 11:00 a.m. to 01:30 p.m. to get all your … [Read more...]
7 Best Practices For Using User-Generated Content
User-generated content (UGC) is near the top of everybody’s “best contenting marketing tactics” list. And for good reason: When done correctly, you engage your target market and collect content at little cost to your organization. Image credit: Used with permission: 7 Digital Marketing Trends That Will Rule 2019 [Infographic] For businesses, nothing is more authentic than a customer taking time out of their day to share a thought or feeling. Positive user reviews, in whatever form they take, … [Read more...]
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