If you are serious about selling anything online, I encourage you to read Lauren Carlson of Software Advice's post  What Buyers Want. This one post covers these critical topics: Pricing Using Industry Jargon Making your demos easier to access Third party validation (testimonials, reviews) User Testing Remember my advice in my post on why bloggers should have a hire me tab to break down your services and include the prices? That goes double for business sites that sell products or … [Read more...]